The document provides information on the musical style and representation of the band 12 Stones. It describes their post-grunge style and plain clothing that allows fans to imitate their style. It also discusses their partnership with WWE and how they share fanbases. Their record label, Wind-up Records, promotes several other alternative and rock artists as well.

1. 12 Stones
Representation
Because all four members’ hair are short
but styled, they therefore, give off an
attitudinal yet reasoned appearance to
their recipient fans and general critics. 12
Stone’s intended target audience
(teenagers) would be permitted to dress in
their style by their unalarmed
parent(s)/carer(s); yet, sustain ‘edginess’
and rebelliousness about themselves that
they crave.

2. 12 Stones
Representation
All members’ clothing are quite
inoffensive and plain. The plainness of
them leads to imitation of them to be
easily done and more likely to occur; in
that they would be easily came by on
shopping outings.

3. 12 Stones
Iconography
From their partnership with WWE, in
providing the ‘professional’ wrestling company
with theme songs for some of their monthly
Pay Per Views – by business, 12 Stone has
subsequently been made at one with the
company. Therefore, both share their fanbases
with each other and feed off of one another’s
tastes and sensibilities that leave a mark on the
fans too.

4. 12 Stones
Musical Style
12 Stones lends itself to the knock-off style of post-grunge,
a style which keeps a lot of the same qualities that has
made grunge’s foundations – just leaving out in this
iteration, the proactivity and protests that came about as a
result of Grunge.
♫Anthem For The Underdog ♫
♫ Broken ♫
♫ Lie To Me♫
♫ Adrenaline ♫
♫ World So Cold ♫
♫ It Was You ♫
♫ Crash ♫
♫ Broken Road ♫
♫ They Way I Feel ♫

5. 12 Stones
Connectivity
Like any smart band, 12 Stones has its own website. What
this does to appeal to their audience, is supplying them
infinitely with a virtual dose of their likeness, any time the
audience pleases. Not only does 12 Stones go into the good
books of the obsessive portion of fans, the accessibility of
information concerning 12 Stones and their fans, makes
being loyal supporters of them, an experience that is not too
taxing.

6. 12 Stones
Social Media Use
Much like their website, their Twitter and Facebook
presence, means that the gap between real life exposure to
12 Stones, is filled to a considerable amount for any
diehard fans of theirs.
To add in Facebook and
Twitter page screenshots
with home PC access

7. 12 Stones
Institutional Promotion
Their record label is Wind-up Records, a subsidiary of both
Sony Music Entertainment and Universal Music Group.
This record label has, absorbed too:
Civil Twilight – Alternative and Indie Rock
Jillette Johnson - Pop
The Griswolds – Indie Dance, Rock, Pop, Electronic
The Virginmarys – Hard, Psychedelic and Alternative Rock
Young Guns - Rock
Strange Talk – Synthpop, Indietronica, New Wave
James Durbin – Post-grunge, Hard, Pop and Rock
Five For Fighting – Soft, Heartland, Pop and Alternative Rock
Scott Stapp – Hard Rock, Post-grunge
The Darkness – Hard and Glam Rock and Glam and Heavy
Metal
Filter – Industrial and Alternative Rock and Metal and Post-grunge
Aranda – Hard, Pop and Punk Rock, Alternative Metal and
Post-grunge

8. Gorillaz
Representation
Gorillaz represents itself, by the means of
animation, rather than with human
presences. Although because of this, they
are not photographable by the paparazzi
or otherwise, it still doesn’t work to
lessen their mainstream notability.

9. Iconography
Iconic features of theirs come in the form
of their grotty but detailed animated
music videos. Though they have not from
it, gained superstardom, they have kept
on to fans of loyalty; because it is a
unique way of presentation.
Gorillaz

10. Musical Style
Gorillaz’s genre and lyrics help to appeal
to their target audience, as they are all
quirked and unusually packed.
Gorillaz

11. Connectivity
Gorillaz have accessibility in the form of
their very own website, available to all
comers. What is more, is that, not only
are there external links to sibling pages on
other social media platforms, there is also
a Facebook login compatibility feature
option for users to take up on, if they so
please.
Gorillaz

12. Gorillaz
Institutional Promotion
The Gorillaz, being that they are represented by four
individual recording companies, have it seen to, that they are
promoted a lot. Before the grown popularity of the internet,
this would have happened by music channel showings; now,
from Youtube video uploads.
Within all of these labels, a particular musical genre isn’t
favoured. There is range of coverage in each, of the mainstream
genres.