The document evaluates the effectiveness of combining a music video, website, and CD digipak to promote an indie rock band called Wonderland. It finds that the combination of the black and white aesthetic across the music video, website, and digipak establishes Wonderland's image as an organic indie rock band. Releasing the album in November would capitalize on Christmas sales and allow for summer festival performances to increase the fan base. A marketing campaign using radio airplay, online promotion, and music video broadcasts would attract fans of indie rock music.

1. EVALUATION TASK 2
How effective is the combination of
your main product and ancillary
texts?

2. Media campaign
The main product consists of the music video for the
single ‘Mardy Bum.’
The ancillary task is the website and the CD digipak.
The combination of the website and the digipak
make a campaign and work together to sell the artist.

3. Star Image
The band ‘Wonderland’ is portrayed to be an organic
band and not a synthetic band. The way the band is
styled and dressed backs this statement.
The majority of bands have a front cover with an
image on the front of the cover, however they tend to
be organic front covers. In contrast single artists are
often synthetic artists.

4. The star image in the music video
The star image of the band and the way they are
portrayed are important to ensure the audience
respond and remember them.
Wonderlands image throughout the video isn't
conveyed like the normal indie rock style, however,
with the use of lighting and performance cuts, the
band performance in the video can be identified as
being indie rock.
The style we chose for the band linked and
connected with the narrative clothing.

5. How their image contrasts with other artists.
I used the band the kooks to compare the style with
‘wonderlands’ style. The use of black and white has
been used for both and a similar use of clothing has
been used, including jackets and the other picture
contains the colours that we used, with similar shirts
under the jackets. Click here to the music video

6. Digipak
The digipack links with the star image and genre of
indie rock.
The grafiti style also links with the genre which
consists throughout the media campaign.

7. Other CD covers in comparison
Synthetic artists
such as Beyonce
follow a different
pattern and use
images of the artist
on the CD front
cover.
The image of the artist is big
to draw attention to the
audience and fans, this CD
front cover follows Dyers
theory.
The image of the artist is big
to draw attention to the
audience and fans, this CD
front cover follows Dyers
theory.
The sparkles represent
beauty and perfection,
again captivating the
audience.
The sparkles represent
beauty and perfection,
again captivating the
audience.

8. Website
We designed the website to fit with the indie rock
star image and genre, this included having the front
cover just in black and white, this allowed the black
and white texts contrast each other. However, the
majority of indie rock bands have colourful websites
and this contrasts with our band website click here to
see Wonderlands website ,The strokes website and
The rolling stones website.
The website allows promotion of the band and
publicity through the online age.

9. Richard Dyer
Star image in association with Richard dyer. Dyer
conveys the theory that an artist needs a range of
areas, in order to construct a successful image for
themselves which can be marketed to their target
audiences. The star image has to be creative in
attracting an audience and a specific target audience.
Dyer has two Paradox 1) the star must be
simultaneously ordinary and extraordinary for the
consumer. 2) The star must be simultaneously
present and absent for the consumer

10. Have you achieved the star image?
Stereotypical representation of indie record bands
are conveyed through the mise en scene and the
editing of the video.
The star image has been heightened by the music
video, website , CD digipack, as well as the clothing,
background and lighting throughout the
performance in the video.
The star image is very important in the marketing of
the band and is banded in the campaign.

11. When would the album be released?
The album would be released in November, this date
is close to Christmas which would increase sales and
tour tickets can be an option for the fans.
Wonderland is a band that would be a prime band to
play at summer festivals so releasing the album
months before would create word of mouth and
increase the audience and their fan base.
Domino Records would release the album, this
record company was chosen because it releases
similar products from the same genre.

12. Further marketing would take place
The new single ‘Mardy Bum’ would be played on
radio airplay on radio stations such as Radio 1 and
would be promoted online on sites such as YouTube,
the record company's site and the bands site.
 All the above are ways to attract fans with similar
interest and would create word of mouth.
The fact that it would be under new releases on the
records label will also attract and interest people
would are into the indie rock genre.
The video would be on the TV’s music channel and
there would be a Facebook and twitter site.

13. Would the CD Digipack be sold online or in a
store?
The CD digipack would be available both online and
in store.
In stores such as HMV and supermarkets and online
at sites such as ITunes, amazon and on the
wonderlands website.
The fact that the online sites is selling the Album
allows the album to be sold globally and this would
increase sales and revenues. But its important to
have hard copies of the CD being sold even though it
being sold via the internet because people and the
older generation like to have hard copies.

14. Conclusion
I have been effective in communicating the star
image as a part of a campaign – considering the
distribution of the product and the brand image.
Ultimately the star image I wanted to promote was
This is important for any campaign or concept for
example, in the campaign for example this could be
compared to actual artists like Lady Gaga who has a
unconvential star image. Emily Teadrake from
Polydor records argues that the pitch for any concept
had to be consistent and marketable e.g. the making
of the Ellie Goulding music video was key to the
success of her song ‘Burn’.

15. Secondly, I feel that I have given the campaign a
unique selling point through the star image. The star
image I have promoted for the band is indie rock, but
have styled them, so they are wearing 50’s styled
clothing which links with the narrative. A unique
selling point used in a coherent campaign will
provide different opportunities to market the star
image. An audience who is able to spread word of
mouth about a publicity campaign can ensure
success through the engagement with the text as a
form of online media – helping spread, circulate and
distributing meaning amongst fans.

16. Finally, I have technically delivered a coherent
looking campaign via a music video, website and CD
digipak, through the use of image and online social
media. The music video promotes a release from the
album release whilst the website acts as an effective
online toll which helps distribute and promote
meaning for a fan base. The circulation and spread
of meaning by the intended audience helps with co-
option amongst the fans and aids me with the
marketing and promotion of the album, which is
what Danah Boyd argues.