This document evaluates how the media product uses and challenges conventions of real magazines. It summarizes that the magazine uses professional techniques but with a unique style inspired by Crack magazine. It then analyzes several design elements of the magazine, including the masthead, cover image, pull quote, date, page numbers, and layout, and explains how they both follow and challenge conventions used in magazines like Crack, Clash, and The Fly.

1. EVALUATION
Q1

2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL
MEDIA PRODUCTS?
My magazine uses many sophisticated techniques which helps it gain a professional
look of a real published and bought magazine. However my magazine is not a normal
magazine and does challenge the original conventions of a music magazine with a
unique style which is inspired by the music/artistic magazine ‘CRACK’.

3. FRONT COVER
MASTHEAD
ISSUE
NUMBER
MAIN
IMAGE
ANCHOR
TEXT
PULL QUOTE

4. MASTHEAD
Big - simplistic - recognisable -
Capital letters - stands behind
main image - right at the top of
the page - contrasts dark
colour of background therefore
eye catching.
Other magazines which use
this method include…
CLASH
THE FLY

5. MAIN IMAGE
Medium close up (common convention) - one person in the shot (single
model) - light expressed in the image onto models face links the main image
to the main story - direct mode of address (eye contact) - entices reader, they
feel connection - image stands in front of bold masthead - most dominant on
the page - dark background - contrasts the brightness of main image - red
coat adds colour to image - the focused facial expression showing
commitment - challenging idea even though a women, she has same chance
of success as a man
Other magazines which have used these types of conventions are...
CRACK
CLASH

6. PULL QUOTE
These create questions to pull
the reader in - intriguing to
audience - makes them think
and want to read more into the
magazine
A Magazine that use these
conventions...
CLASH

7. ANCHOR TEXT
Artists stage name - attracts
readers/fans - recognised name, more
of a wider audienced - links name with
the main image - little text on page
therefore draws attention the name -
capitals - symbol text - white against
background/ image
Other conventions...
THE FLY
CLASH

8. HOUSE STYLE
My magazine challenges the conventional magazine
type - it has very little text on the cover as I wanted a
stronger message to come from the main image and
have the majority of the attention on the face ( CRACK
us the same technique) - creates more interest to see
what’s inside - little detail on front - no flashes
Other magazines which challenge the idea of a loaded
front cover full of features are...
CRACK
THE FLY

9. MASTHEAD
NUMBERING
IMAGES
PAGE
NUMBER
DATE
SOCIAL
MEDIA
TEXT/
COLUMNS

10. DATE
Up to date information - readers
know how recent magazine is -
small - not as important as content
- top of page more authority
Another magazine that use this
convention is...
CLASH

11. IMAGES
All images are medium close ups, each with there own personality and unique lighting
- Top image is a side shot with art from an exhibition of ‘Kashif Nadim Chaundry’. The
colours from this work really stand out however create a mystic, unique background
which complements the model. The red coat also links and connects the background
with the foreground; the use of shadowing/highlights using contrast on the models face
creates an outline linking to the main story - Second image depth of field used to
create a strong main dominant person in the image the red coat again stands out of
the picture complementing the brightness of the models face to enhance the model as
the centre stage - Third image the use of tripling the image again reverts back to main
story of how the artist is so determined to make her future her own (future is made by
her and her only i.e three images of her), the black and white middle picture contrasts
the two coloured pictures adding a artistic flare, the dark shadow across the righthand
bottom corner blacks out a large section of the image depicting the model/ artists
future/destiny (uncertainty) linking to main story.

12. Slash through the middle of the images and inverted
oppositely, creating two triangles at slanted angles -
geometrical style adding unique flare - images not
regular shapes - no overlapping images into text
I originally went for the conventional thumbnail but then
decided to slice the images in half and play around
with the positioning until i found the right look. Which
challenges original conventions of square regular
shaped images. Through my research I did not find
any irregular (Any other shape apart from
square/rectangle) shaped images.

13. COLUMNS/ SECTIONS OF TEXT
Simple layout of text - following a rough template of columns
- however text is more set into chunks - found that separated
text in a column fashion was conventional in all types of
magazines - no overlapping of the text onto images -
professional finish - shaped to curve the the images - easy to
find on the page
Examples of magazines which use these conventions...
CRACK
CLASH

14. NUMBERING
Small page numbers - set in own columns - easy to find -
not chunked and camouflage into text - next to appropriate
text - all one colour - does not draw attention away from
content
A Magazine with the same conventions...
THE FLY

15. SOCIAL MEDIA
Small link down side of page -
advertises magazine discreetly -
vertically angled text - more
attention - lead to magazines
website
A magazine which I’ve researched
which use this convention are...
THE FLY

16. PAGE NUMBER
Small - informative - kept same size and font
through magazine - professional consistency
Every magazine has conventional page
number here are some I researched…
THE FLY CRACK

17. MASTHEAD
Bold - slick -simple - capital letters -
know exactly what the page is as
it's labelled clearly
An example of clear mastheads on
contents pages are...
CRACK
CLASH

18. PAGE
NUMBER
MAIN IMAGE
TEXT/
COLUMNS
PULL
QUOTE
ARTIST
NAME

19. MAIN IMAGE
Situated in the middle of the page, medium shot, slightly shifted
off centre (so image not disturbed by middle crease of
magazine) - bright vibrant jacket - contrast to the space left on
the page - image cropped into circle - two white lines diagonally
placed across image - linking image into the page and text
(story) - deep unfocused background - makes model dominant
on the page main central figure - so audience know what the
main story is situated on
I found no magazines challenging the convention image
shaped however in my research I found magazine slightly
challenging this concept which gave me inspiration for my own
magazine. The image is rectangular however based in a
circular shape...
CRACK

20. LAYOUT
I used an unconventional layout and challenged conventions by
using just one image at a smaller size situated in the middle of the
page with the columns of text surrounding it. The two lines one
above the page and once below, border the whole image and
creates a frame mark, makes the page look more professional.The
image is central and I want immediate attention to be on it, the title is
the artist's name in bold/capitals surrounding and enclosing the
image and tightly wrapped around linking the two together. Although
this challenges the conventional method of titles at the top of the
page and rectangular text angles, in my research I found a magazine
which challenged this as said in my double page spread main image
evaluation..
CRACK

21. TEXT/COLUMNS
Columns of text - two and a half - deliberate large gap
- creates space - wanted large amount of space on
page - symbolising amount of ambition the artist has -
linking to story - quote linked into text - embedded into
column - not overlapping so unreadable - creates form
and structure.
A magazines that use these conventions of vast space
and columns is...
CRACK

22. PULL QUOTE
Same quote as on the front cover -
engages reader - links to story -
summary of the basic outline of
main story - different font (italic)-
more attracted to it
Other conventions of this...
CRACK

23. ARTIST'S NAME
My artists name I chose to use as the main title
for my double page however chose not to use
the conventional position and format - it's
wrapped around the artists image itself - bold -
capitals - the angle in which it's written draws
attention as its an abnormal way to see a title of
a page - the font ‘symbol’ also draws attention
due to the different lettering - easy to navigate to
as its the only part of text on the page bigger
and bolder than the rest easily realising it's the
title.
I did not find any magazines challenging this
convention of using the artist name as a title in
such a way and shaping its path into a circle.

24. PAGE NUMBERS
Informative - situated at bottom of page -
separated clearly from the line which is in between
the text and the number
Magazines which use conventional page
numbers...
CLASH
THE FLY