This document discusses the technical considerations of print and digital magazines. For print magazines, factors like size, contents page, bleed line, gutter line, color settings, fonts, distribution and layout are important. Digital magazines face challenges with colors/fonts not displaying consistently across devices, issues with rotation, distribution through different platforms, and potential loss of audio/video files or ability to zoom. The document also provides an in-depth analysis of the layout, design elements and target audience of print magazine covers and articles featuring the artist Tyler, The Creator.
Hip Hop Magazines Target Male Music Fans Ages 16-30
1. Print Magazine (Fader)
Both of these magazines are themed around music, more specifically hip hop. The purpose of these
magazines is to entertain (interviews, posters, etc), as well as inform (about new music, upcoming
music events, lesser known artists). They also contain advertisements for associated products. The
main target audience is mostly male, from 16-30, with interest in the hip hop genre. The magazine
appeals to this audience by using language such as popular slang that young people utilise and by
including artists who have a similar overlap in fan base that are popular for this age. The design and
layout focuses mostly around the artist’s image, and their own signature style (see Fader’s Tyler cover,
where the colour scheme follows the pale and pastel aesthetic expressed through his music and
clothing). The layout of these magazines are both very simple and minimalistic. This makes the
magazine as a whole easier to read (mostly black text on white backgrounds), along with helping to
emphasise certain articles by using colour.
The technical considerations of print magazines include:
Size – magazines sizes are important. Most magazines use A4 or A5.
Contents page – this should tell the viewer what page number they need to navigate to in order to
find the content they’re looking for. It is also important for articles to include running heads, so that
readers can find articles they want to read at a glance.
Bleed line – without this around the magazine, certain elements may be cut off when it is printed
Gutter line – this will make the navigation experience easier
Colour settings – ensures that all images are in full colour
Fonts – choosing the right font will stylise the magazine more, making it more unique and better
looking. Fonts should also be consistent throughout the entire magazine
Distribution– the magazine needs to be sold in an appropriate place so that it will sell to the target
audience. It should be placed where it can be spotted by people who might be interested in buying it.
Layout – there must be continuity in the layout and headings should be the same on all pages
2. Digital Magazine (Crack)
The technical considerations of digital magazines include:
Colors/fonts – might not look the same on every device. Some
stylistic features could be lost
Support – not all devices work well with digital magazines. They
might display wrong and certain elements may not be viewable
Rotation – when rotating to landscape from portrait, the reader
will need to scroll across the screen to view the full page. This can
feel unnatural and be a nuisance.
Distribution – digital magazines can be distributed in a lot of
different ways. The main services used for this are Amazon and
Barnes and Noble. However, certain distributers require you to
utilise their templates, causing the magazine to look less stylised
and more generic
Losing files – some audio and videos might be redacted from the
internet, causing the magazine to lose some of its meaning
Zooming – if the viewer has to zoom in and out to read certain
portions of the magazine, it can be discouraging
3. Double Page Spread (Fader)
The dominant image of the artist takes up the entire left page, with the artist’s
name appearing across the pages using two different text styles and colors going
from white to black. This creates a contrast between the pages, from dark to
light. The image of Kid Cudi is a medium close up and uses low key lighting to
create a dark image, allowing the white text to pop out more. He has his arms
folded with a serious expression on his face, making him look more “matter of
fact”. This signifies to the reader that his music is his main focus in life, and that
he takes it very seriously, refusing to go back. The medium close up and dark
lighting has been used to create intimacy with the reader, almost as if you were
sitting down and having a interesting conversation with him. He is wearing gold
chains and a dark striped T shirt. The chains show that he has already made it
within the industry, and can enjoy luxuries. The shirt is not particularly flashy,
and embodies his humble, yet proud persona. On the right page, there is a
pullquote from the artist’s interview. This draws in the reader, as what he’s
saying makes him more relatable to the average person. The main body of text
does not take up a lot of space, with just two columns, the first of which is over
half of the size of the longest. Both the byline with the author’s name and the
quote fit nicely between the dominant image and the columns of text. Small
lines have also been used to split up the different elements of the article nicely,
making it more readable and easier to navigate. At the bottom, there is small
black folio stretching the length of both text columns containing the name of the
magazine along with the release date. This also fits in with the consistent
black/white color scheme of the article. The main target demographic
for this style of magazine would be around 16-25, but an article like this contains
a lot of text, and may be best suited to a more patient, mature audience.
4. Front Cover (Fader)
The cover is minimalistic, focusing primarily on only two colors (the orange
background and Tyler’s blue hoodie). The main focus of this issue is Tyler the
Creator, with no other artists or selling points appearing on the cover, giving
all of the space and attention to Tyler. The largest text on the cover is the
magazine title at the top, which is next to the short but to-the-point phrase
“The Now Issue”. This tagline is used on all new covers and signifies that Fader
is up to date on the latest music and artists. There is also the artist’s name up
front, which may help identify him to those who can recognize the name but
not the face.
Tyler’s face is covered by a blue hood and his hands, giving a sense of mystery
behind him. The colors that he is wearing along with the background color
signifies his personal style (lots of pastel and pale colors, very basic but
vibrant and bright design), and this helps to make the cover more
personalized to Tyler. Direct address is used as Tyler is looking directly forward
at the viewer with an unsure expression on his face, this creates a level of
interest and draws more people in. In terms of lighting, there isn’t a complex
setup involved here. Lights are pointed towards his head and his face shining
out of the blue hoodie.
The formula is quite standard in terms of layout, but there is a lack of sell
lines, relying only on Tyler and the Fader name to sell the magazine.