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MOTIVATION 
Definition, Concept & Nature 
MOHAMMED NASEERUDDEEN. S 
Assistant Professor of Commerce, 
Islamiah College (Autonomous), 
Vaniyambadi. 
Cell: 9578693175 Email id: naseer.islamiah@gmail.com
Learning Objectives 
By the end of this class you will be able to: 
 Know the concept of Motivation. 
 Understand the meaning of Motivation 
and define it. 
 Know the characteristics of Motivation.
BACKGROUND
Important Resources to be 
managed in a Business 
Money Men Material
Human Resource 
 Humans cannot be managed in a way as 
other resources can be, because they are 
sentient beings and hence the need arises 
to study as to what actually excites them. 
 And here is where the concept of 
Motivation comes into place.
MOTIVATION
Motivation - Meaning 
 Motivation is a transitive form of the noun, 
motive. 
 Motive is derived from the Latin word, move’re , 
meaning, to move. 
 Motivation is the act or process by which the 
needs and desires of a person move him towards 
some action.
Motivation - Traditional Approach 
 Motivation is not a new concept. 
 It has been practiced from time immemorial 
albeit, in a different manner. 
 The traditional approach to Motivation is called, 
”Carrot and Stick” approach, where an employee 
is offered with reward (Salary) for his 
performance and punished for non-performance.
Motivation – Modern Approach 
Modern Approach to motivation is based on 
identifying the various needs and wants of 
an employee and subsequently using them 
as a means of the driving force behind an 
employee’s actions that will in turn have a 
bearing on the Organisation’s goals as a 
whole.
Motivation - Definition 
Motivation is defined as the “processes 
that account for an individual’s intensity, 
direction and persistence of efforts 
towards attaining a goal”. 
- Stephen P. Robbins
Motivation - Definition 
Motivation is a general term applying to 
entire class of desires, needs, wishes and 
similar forces … 
…to say that managers 
motivate their subordinates is to say that they 
do those things which they hope will satisfy 
these drives and desires and induce them so 
as to act in a desired manner.” 
- Koontz & O’ Donnell
Performance = Ability x Motivation
Nature of Motivation 
 A Psychological concept. 
 It is total and not piece-meal. 
 It may be financial or non–financial. 
 It may be positive or negative. 
 It is a continuous process. 
 It is need based. 
 It differs from one person to another. 
 It is a complex process.
References 
 Tripathi, Personnel Management & Industrial 
Relations, Sultan Chand & Sons, New Delhi. 
 Subba Rao, Personnel and Human Resource 
Management – Texts and Cases, Himalaya 
Publishing House, Pvt. Ltd. 
Govindarajan and Natarajan, Principles of 
Management, PHI Learning Pvt. Ltd. 
 Merriam-Webster Dictionary.
Further reading 
 Maslow A.H., Motivation and Personality, 
Harper, 1954. 
 Ivan Robertson, Motivating the workforce, 
Harper Personnel Management Handbook, 
Gowar Publishing Company Ltd. 
Robertson I.J., and Smith M., Motivation and 
Job Design: Theory, Research and practice, 
IPM, 1985. 
 Steers R.M., and Porter L.W., Motivation and 
Work Behavior, McGraw Hill, 1979.
THANK YOU

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MOTIVATION - MEANING, DEFINITION AND NATURE

  • 1. MOTIVATION Definition, Concept & Nature MOHAMMED NASEERUDDEEN. S Assistant Professor of Commerce, Islamiah College (Autonomous), Vaniyambadi. Cell: 9578693175 Email id: naseer.islamiah@gmail.com
  • 2. Learning Objectives By the end of this class you will be able to:  Know the concept of Motivation.  Understand the meaning of Motivation and define it.  Know the characteristics of Motivation.
  • 4. Important Resources to be managed in a Business Money Men Material
  • 5. Human Resource  Humans cannot be managed in a way as other resources can be, because they are sentient beings and hence the need arises to study as to what actually excites them.  And here is where the concept of Motivation comes into place.
  • 7. Motivation - Meaning  Motivation is a transitive form of the noun, motive.  Motive is derived from the Latin word, move’re , meaning, to move.  Motivation is the act or process by which the needs and desires of a person move him towards some action.
  • 8. Motivation - Traditional Approach  Motivation is not a new concept.  It has been practiced from time immemorial albeit, in a different manner.  The traditional approach to Motivation is called, ”Carrot and Stick” approach, where an employee is offered with reward (Salary) for his performance and punished for non-performance.
  • 9. Motivation – Modern Approach Modern Approach to motivation is based on identifying the various needs and wants of an employee and subsequently using them as a means of the driving force behind an employee’s actions that will in turn have a bearing on the Organisation’s goals as a whole.
  • 10. Motivation - Definition Motivation is defined as the “processes that account for an individual’s intensity, direction and persistence of efforts towards attaining a goal”. - Stephen P. Robbins
  • 11. Motivation - Definition Motivation is a general term applying to entire class of desires, needs, wishes and similar forces … …to say that managers motivate their subordinates is to say that they do those things which they hope will satisfy these drives and desires and induce them so as to act in a desired manner.” - Koontz & O’ Donnell
  • 12. Performance = Ability x Motivation
  • 13. Nature of Motivation  A Psychological concept.  It is total and not piece-meal.  It may be financial or non–financial.  It may be positive or negative.  It is a continuous process.  It is need based.  It differs from one person to another.  It is a complex process.
  • 14. References  Tripathi, Personnel Management & Industrial Relations, Sultan Chand & Sons, New Delhi.  Subba Rao, Personnel and Human Resource Management – Texts and Cases, Himalaya Publishing House, Pvt. Ltd. Govindarajan and Natarajan, Principles of Management, PHI Learning Pvt. Ltd.  Merriam-Webster Dictionary.
  • 15. Further reading  Maslow A.H., Motivation and Personality, Harper, 1954.  Ivan Robertson, Motivating the workforce, Harper Personnel Management Handbook, Gowar Publishing Company Ltd. Robertson I.J., and Smith M., Motivation and Job Design: Theory, Research and practice, IPM, 1985.  Steers R.M., and Porter L.W., Motivation and Work Behavior, McGraw Hill, 1979.