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Motivation of
Individuals
Nature of Motivation
Importance of Motivation
Historical Perspective on Motivation
Need Based Perspective on Motivation
Processed Based Perspective on Motivation
Expectancy Theory of Motivation
Learning Based Perspective on Motivation
Reinforcement Theory and Learning
OB Mod
The Nature of Motivation
 Motivation
 Is the set of forces that causes people to
engage in one behavior rather than some
alternative behavior.
Are the following people
motivated?
 Students who stay up all night to study.
 A worker who hangs-out all day.
 Doctors making follow-up phone calls to
patients.
 Students who don’t go to school, to play
computer games
 Teacher giving free tutorial classes during
his vacant time.
The importance of Motivation
Managers strive to motivate people In the
organization to perform at high levels. This
means getting them to work hard, to come
to work regularly, and to make positive
contributions to the organization’s mission.
 To reach high levels of performance, an
employee must be motivated, is able to do
the job effectively, and must have all the
necessary resources to do the job. This
relationship can be easily remembered as:
 P= M+A+E
Where: P = Performance M= Motivation
A= Ability E= Environment
Thus, a manager should strive to ensure that all
three conditions are met.
The Motivational Framework
Experienced
Need
Deficiencies Search for ways
to satisfied needs
Choice of goal-
directed
behaviors
Enactment of
behavioral
Choice(
Performance)
Experienced
rewards or
punishment Reassessment of
need
deficiencies
 Need-something an individual requires or
wants.
 Motivated behaviors- usually starts when
a person has one or more needs.
 Need deficiency- usually triggers a search
for way to satisfy the need.
Historical Perspective on
Motivation
 Historical views on motivation although
not always accurate, are of interest for
several reasons. For one thing they
provide a foundation for contemporary
thinking about motivation. For another the
are generally based on intuition, an
appreciation of their strengths and
weaknesses.
The Traditional Approach/
Scientific Management
 One basic premise of this approach is that it is
assumed that employees are economically
motivated and works to earn as much money as
they can. Other assumptions are, that the work is
unpleasant for most people and that the money
they earn is more important to employees than
the nature of the job they are performing.
 Frederick Taylor
 Developed a method for structuring jobs that he
called scientific management.
 one of the first writers to address work motivation.
The Human Relations
Approach
 This approach assumes that employees
want to feel useful and important, that
they have strong social needs, and that
these needs are more important than
money in motivating employees.
 This supplanted scientific management
during the 1930s.
The Human Resource
approach
 The human resource approach assumes
that people want to contribute and are
able to make genuine contributions.
Need-based perspective on
motivation
 Need-based perspective represents the
starting point for most contemporary
thought on motivation. The basic premise
of need-based models is that humans are
motivated primarily by deficiencies in one
or more important needs or need
categories.
Maslow’s hierarchy of needs
 Developed by psychologist Abraham
Maslow in the 1940’s and is the best-
known needs theory.
Maslow’s Hierarchy of needs
Self-
actualization
Needs
Esteem Needs
Belongingness Needs
Security Needs
Physiological Needs
Deficiency
needs
Growth
needs
ERG Theory
 Developed by Yale psychologist Clayton Alderfer. It
extends and refines Maslow’s needs hierarchy concept,
although there are several important differences between
the two.
 ERG stands for three basic need categories:
 E existence (necessary for human survival)
 R relatedness ( need to relate to others)
 G growth ( self-esteem and self- actualization)
 In contrast to Maslow’s approach, ERG theory suggests that
more than one kind of need may motivate a person at the
same time. Another difference is that ERG theory includes a
satisfaction-progression component and a frustration
regression component.
 Satisfaction- progression concept
suggests that after satisfying one category
of needs, a person progresses to the nest
level.
 Frustration-regression concept suggests
that a person who is frustrated by trying to
satisfy a higher level of need eventually
will regress to the preceding level.
Dual- Structure Theory
 Originally called the ‘two-factor theory’.
 Developed by Frederick Herzberg and his
associates during the late 1950’s and
early 1960s.
 To use this theory in a workplace,
Herzberg recommended a two-stage
process. First, is to eliminate situations that
cause dissatisfaction, second is to
motivate the people in the workplace.
The Traditional View
Satisfaction Dissatisfaction
Herzberg’s view
Satisfaction
No
Satisfaction
Motivation Factors
Achievement
Recognition
The work itself
Responsibility
Advancement and
growth
Dissatisfaction
No
Dissatisfaction
Hygiene factors
Supervision.
Working Conditions.
Interpersonal
Relationships.
Pay and Job Security.
Company Policies.
Other important needs
 Need for achievement
 Most frequently associated with the work of
David McClelland.
 Arises from an individuals desire to accomplish a
goal more effectively than in the past.
 Need for affiliation
 Need for human companionship
 Need for power
 Desire to control one’s environment, including
financial, material, informational, and human
resources.
Processed-based perspective
on Motivation
 Processed-based perspective are
concerned with how motivation occurs.
Rather than attempting to identify
motivational stimuli, it instead focuses on
why people choose certain behavioral
options to satisfy their needs and how
they evaluate their satisfaction after they
have attained these goals.
Equity Theory of Motivation
 Equity theory is based on the relatively
simple premise that people on
organizations want to be treated fairly.
 Equity- belief that we are being treated
fairly in relation to others.
 Inequity- belief that we are being treated
unfairly compared with others.
Forming equity perceptions
 Four-step process
 1 they evaluate how they are being treated by
the firm.
 2 they form a perception of how a another
person is being treated.
 3 they compare their own circumstances with
other people and use this comparison as the basis
for forming an impression of either equity or
inequity.
 4 depending on the strength of this feelings , the
person may choose to pursue one or more of the
alternatives.
Equity Comparison
Outcome(SELF) Outcome(OTHERS)
Input(SELF) Input(OTHERS)
Compared with
Expectancy Theory of
Motivation
 The basic expectancy model was first
applied in the workplace by Victor
Vroom.
 The basic premise of this theory is that
motivation depends on how much we
want something and how likely we think
we are to get it.
 The models general components are
effort, performance and outcomes.
 Effort to performance expectancy
 A persons perception of the probability that
effort will lead to successful performance.
 Performance-to-outcome Expectancy
 A persons perception of the probability that
performance will lead to certain other
outcomes.
 Outcome
 Anything that might potentially result from
performance.
 Valence
 Is the relative value of the outcome to the
person.
The Porter-Lawler Model
 Porter and Lawler used the expectancy theory to
develop a novel view of the relationship between
employee satisfaction and performance.
 If rewards are adequate, high levels of
performance may lead to satisfaction.
Performance results in two kinds of rewards:
 Intrinsic rewards
 intangible, a feeling of accomplishment, a sense
of achievement.
 Extrinsic rewards
 Tangible outcomes such as pay and promotion
Learning-based perspective
on Motivation
 Learning
 Is a relatively permanent change in
behavior or behavior potential that results in
maintaining motivated behavior
How Learning occurs
 Traditional View : Classical Conditioning
 Developed by Ivan Pavlov in his experiments with
dogs.
 A simple form of learning in which a conditioned
response is linked with an unconditioned stimulus.
 The contemporary View: Learning as a Cognitive
Process
 It assumes that people are conscious, active
participants in how they learn
 It suggests that people draw on their experiences
and use past learning as a basis for their present
behavior.
Reinforcement Theory and
Learning
 Also called operant conditioning, is
generally associated with the work of B.F.
Skinner.
 It suggests that behavior is a function of its
consequences. Behavior that results in
pleasant consequences are more likely to
be repeated, and those that result in
unpleasant consequences are least likely
to be repeated.
 Reinforcement
 Consequences of behavior
Types of Reinforcement:
 positive reinforcement
 Reward or other desirable consequence
 Avoidance
 Negative reinforcement; the person is given an
opportunity to avoid an unpleasant consequence.
 Extinction
 Decreases the frequency of behavior, especially
behavior that was previously awarded.
 Punishment
 An unpleasant, or adverse consequences of a behavior.
Schedules of reinforcement
 Continuous reinforcement
 Rewards behavior every time it occurs.
 Fixed-interval reinforcement
 Reinforcement provided on a predetermined,
constant schedule.
 Variable-interval reinforcement
 Varies the interval between reinforcements
 Variable-ratio reinforcement
 Number of behavior required for reinforcement
varies over time.
Social Learning
 Occurs when people observe the
behavior to others, recognize their
consequences, and alter their own
behavior as a result
Organizational Behavior
Modification
 OB Mod is the application of
reinforcement theory to people in
organizational settings.

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Motivation of individuals

  • 1. Motivation of Individuals Nature of Motivation Importance of Motivation Historical Perspective on Motivation Need Based Perspective on Motivation Processed Based Perspective on Motivation Expectancy Theory of Motivation Learning Based Perspective on Motivation Reinforcement Theory and Learning OB Mod
  • 2. The Nature of Motivation  Motivation  Is the set of forces that causes people to engage in one behavior rather than some alternative behavior.
  • 3. Are the following people motivated?  Students who stay up all night to study.  A worker who hangs-out all day.  Doctors making follow-up phone calls to patients.  Students who don’t go to school, to play computer games  Teacher giving free tutorial classes during his vacant time.
  • 4. The importance of Motivation Managers strive to motivate people In the organization to perform at high levels. This means getting them to work hard, to come to work regularly, and to make positive contributions to the organization’s mission.
  • 5.  To reach high levels of performance, an employee must be motivated, is able to do the job effectively, and must have all the necessary resources to do the job. This relationship can be easily remembered as:  P= M+A+E Where: P = Performance M= Motivation A= Ability E= Environment Thus, a manager should strive to ensure that all three conditions are met.
  • 6. The Motivational Framework Experienced Need Deficiencies Search for ways to satisfied needs Choice of goal- directed behaviors Enactment of behavioral Choice( Performance) Experienced rewards or punishment Reassessment of need deficiencies
  • 7.  Need-something an individual requires or wants.  Motivated behaviors- usually starts when a person has one or more needs.  Need deficiency- usually triggers a search for way to satisfy the need.
  • 8. Historical Perspective on Motivation  Historical views on motivation although not always accurate, are of interest for several reasons. For one thing they provide a foundation for contemporary thinking about motivation. For another the are generally based on intuition, an appreciation of their strengths and weaknesses.
  • 9. The Traditional Approach/ Scientific Management  One basic premise of this approach is that it is assumed that employees are economically motivated and works to earn as much money as they can. Other assumptions are, that the work is unpleasant for most people and that the money they earn is more important to employees than the nature of the job they are performing.  Frederick Taylor  Developed a method for structuring jobs that he called scientific management.  one of the first writers to address work motivation.
  • 10. The Human Relations Approach  This approach assumes that employees want to feel useful and important, that they have strong social needs, and that these needs are more important than money in motivating employees.  This supplanted scientific management during the 1930s.
  • 11. The Human Resource approach  The human resource approach assumes that people want to contribute and are able to make genuine contributions.
  • 12. Need-based perspective on motivation  Need-based perspective represents the starting point for most contemporary thought on motivation. The basic premise of need-based models is that humans are motivated primarily by deficiencies in one or more important needs or need categories.
  • 13. Maslow’s hierarchy of needs  Developed by psychologist Abraham Maslow in the 1940’s and is the best- known needs theory.
  • 14. Maslow’s Hierarchy of needs Self- actualization Needs Esteem Needs Belongingness Needs Security Needs Physiological Needs Deficiency needs Growth needs
  • 15. ERG Theory  Developed by Yale psychologist Clayton Alderfer. It extends and refines Maslow’s needs hierarchy concept, although there are several important differences between the two.  ERG stands for three basic need categories:  E existence (necessary for human survival)  R relatedness ( need to relate to others)  G growth ( self-esteem and self- actualization)  In contrast to Maslow’s approach, ERG theory suggests that more than one kind of need may motivate a person at the same time. Another difference is that ERG theory includes a satisfaction-progression component and a frustration regression component.
  • 16.  Satisfaction- progression concept suggests that after satisfying one category of needs, a person progresses to the nest level.  Frustration-regression concept suggests that a person who is frustrated by trying to satisfy a higher level of need eventually will regress to the preceding level.
  • 17. Dual- Structure Theory  Originally called the ‘two-factor theory’.  Developed by Frederick Herzberg and his associates during the late 1950’s and early 1960s.  To use this theory in a workplace, Herzberg recommended a two-stage process. First, is to eliminate situations that cause dissatisfaction, second is to motivate the people in the workplace.
  • 19. Herzberg’s view Satisfaction No Satisfaction Motivation Factors Achievement Recognition The work itself Responsibility Advancement and growth Dissatisfaction No Dissatisfaction Hygiene factors Supervision. Working Conditions. Interpersonal Relationships. Pay and Job Security. Company Policies.
  • 20. Other important needs  Need for achievement  Most frequently associated with the work of David McClelland.  Arises from an individuals desire to accomplish a goal more effectively than in the past.  Need for affiliation  Need for human companionship  Need for power  Desire to control one’s environment, including financial, material, informational, and human resources.
  • 21. Processed-based perspective on Motivation  Processed-based perspective are concerned with how motivation occurs. Rather than attempting to identify motivational stimuli, it instead focuses on why people choose certain behavioral options to satisfy their needs and how they evaluate their satisfaction after they have attained these goals.
  • 22. Equity Theory of Motivation  Equity theory is based on the relatively simple premise that people on organizations want to be treated fairly.  Equity- belief that we are being treated fairly in relation to others.  Inequity- belief that we are being treated unfairly compared with others.
  • 23. Forming equity perceptions  Four-step process  1 they evaluate how they are being treated by the firm.  2 they form a perception of how a another person is being treated.  3 they compare their own circumstances with other people and use this comparison as the basis for forming an impression of either equity or inequity.  4 depending on the strength of this feelings , the person may choose to pursue one or more of the alternatives.
  • 25. Expectancy Theory of Motivation  The basic expectancy model was first applied in the workplace by Victor Vroom.  The basic premise of this theory is that motivation depends on how much we want something and how likely we think we are to get it.  The models general components are effort, performance and outcomes.
  • 26.  Effort to performance expectancy  A persons perception of the probability that effort will lead to successful performance.  Performance-to-outcome Expectancy  A persons perception of the probability that performance will lead to certain other outcomes.
  • 27.  Outcome  Anything that might potentially result from performance.  Valence  Is the relative value of the outcome to the person.
  • 28. The Porter-Lawler Model  Porter and Lawler used the expectancy theory to develop a novel view of the relationship between employee satisfaction and performance.  If rewards are adequate, high levels of performance may lead to satisfaction. Performance results in two kinds of rewards:  Intrinsic rewards  intangible, a feeling of accomplishment, a sense of achievement.  Extrinsic rewards  Tangible outcomes such as pay and promotion
  • 29. Learning-based perspective on Motivation  Learning  Is a relatively permanent change in behavior or behavior potential that results in maintaining motivated behavior
  • 30. How Learning occurs  Traditional View : Classical Conditioning  Developed by Ivan Pavlov in his experiments with dogs.  A simple form of learning in which a conditioned response is linked with an unconditioned stimulus.  The contemporary View: Learning as a Cognitive Process  It assumes that people are conscious, active participants in how they learn  It suggests that people draw on their experiences and use past learning as a basis for their present behavior.
  • 31. Reinforcement Theory and Learning  Also called operant conditioning, is generally associated with the work of B.F. Skinner.  It suggests that behavior is a function of its consequences. Behavior that results in pleasant consequences are more likely to be repeated, and those that result in unpleasant consequences are least likely to be repeated.
  • 32.  Reinforcement  Consequences of behavior Types of Reinforcement:  positive reinforcement  Reward or other desirable consequence  Avoidance  Negative reinforcement; the person is given an opportunity to avoid an unpleasant consequence.  Extinction  Decreases the frequency of behavior, especially behavior that was previously awarded.  Punishment  An unpleasant, or adverse consequences of a behavior.
  • 33. Schedules of reinforcement  Continuous reinforcement  Rewards behavior every time it occurs.  Fixed-interval reinforcement  Reinforcement provided on a predetermined, constant schedule.  Variable-interval reinforcement  Varies the interval between reinforcements  Variable-ratio reinforcement  Number of behavior required for reinforcement varies over time.
  • 34. Social Learning  Occurs when people observe the behavior to others, recognize their consequences, and alter their own behavior as a result
  • 35. Organizational Behavior Modification  OB Mod is the application of reinforcement theory to people in organizational settings.