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Research on
target audience
Michael Macpherson
A2 Media Studies
This is a graph to show which type of music video my target audience preferred. Whether they
like a video that just contains performance shots, just narrative shots or a mixture of the two.
The results I got were what I was expecting to see, with the most amount of people choosing a
mixture of the two. I believe this is because if there is a mixture it can make the video more
interesting for the audience.
I asked all of the questions to twenty five people that fitted into my specified age range for my
target audience.
12

12
10

8

8
5

6
4
2
0

Performance only

Narrative Based

Performace and
Narrative
This graph shows who out of the twenty five people I asked prefers surreal music
videos, normal music videos or a mixture of the two. To my surprise the most amount
of people opted for surreal music videos. I was expecting to see the majority to go for
a mixture of the two. Getting these results has persuaded me to include some surreal
elements into my video. The reason I think they like surreal videos is because it
attracts their attention because it is something out of the norm.

10
9
8
7

6
5

4
3

2
1

0

Surreal Music Videos

Normal Music Videos

Mixture of the two
This is a graph shows which combination of band members my band members my target
audience would prefer to see judging by bands they already know and like. Coming in with the
most votes was a solo artist which didn't’t come as much of a surprise because if you look at the
current artists that are engulfing a lot of the music industry they are solo artist such as Rhianna. I
found that it was mainly the females that prefer solo artists and the males that prefer the all
male bands.

10
9
8

7
6
5
4
3
2
1
0

All male band
members

All female band
members

Mixture of male and
female

Solo artist
I made this graph to find out the type of lighting that people prefer to have in music videos. It
turned out that they think that dark lighting looks the best with music videos. I hope to use
some techniques in my video using dark lighting so the background is dark but the people on
screen are lit up.

9
8
7
6
5
4
3
2
1
0
Dark lighting

Bright lighting

Dull lighting

Some light and
some dark
The purpose of this graph is to show the audiences favorite form of narrative. When I asked the
questions to my volunteers it turned out that the girls preferred videos with a relationship based
narrative. This is stereotypical of the female audience when on the opposite end of the spectrum
males tend to prefer a video that focuses on the performance of the narrative. This is why the
most of the males I asked chose the option of no narrative at all.

12
10
8
6

4
2

0
Relationship based
narrative

No narrative at all

Obscure Narrative

Other
As you can see the largest section of people preferred Indie/Alternative music to any of the other
choices. Indie has the highest percentage, 37% of the people I asked said their favorite genre of
music was Indie/Alternative. This is good news for my video because it will hopefully attract the
largest percentage of the audience.

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Target audience graphs

  • 1. Research on target audience Michael Macpherson A2 Media Studies
  • 2. This is a graph to show which type of music video my target audience preferred. Whether they like a video that just contains performance shots, just narrative shots or a mixture of the two. The results I got were what I was expecting to see, with the most amount of people choosing a mixture of the two. I believe this is because if there is a mixture it can make the video more interesting for the audience. I asked all of the questions to twenty five people that fitted into my specified age range for my target audience. 12 12 10 8 8 5 6 4 2 0 Performance only Narrative Based Performace and Narrative
  • 3. This graph shows who out of the twenty five people I asked prefers surreal music videos, normal music videos or a mixture of the two. To my surprise the most amount of people opted for surreal music videos. I was expecting to see the majority to go for a mixture of the two. Getting these results has persuaded me to include some surreal elements into my video. The reason I think they like surreal videos is because it attracts their attention because it is something out of the norm. 10 9 8 7 6 5 4 3 2 1 0 Surreal Music Videos Normal Music Videos Mixture of the two
  • 4. This is a graph shows which combination of band members my band members my target audience would prefer to see judging by bands they already know and like. Coming in with the most votes was a solo artist which didn't’t come as much of a surprise because if you look at the current artists that are engulfing a lot of the music industry they are solo artist such as Rhianna. I found that it was mainly the females that prefer solo artists and the males that prefer the all male bands. 10 9 8 7 6 5 4 3 2 1 0 All male band members All female band members Mixture of male and female Solo artist
  • 5. I made this graph to find out the type of lighting that people prefer to have in music videos. It turned out that they think that dark lighting looks the best with music videos. I hope to use some techniques in my video using dark lighting so the background is dark but the people on screen are lit up. 9 8 7 6 5 4 3 2 1 0 Dark lighting Bright lighting Dull lighting Some light and some dark
  • 6. The purpose of this graph is to show the audiences favorite form of narrative. When I asked the questions to my volunteers it turned out that the girls preferred videos with a relationship based narrative. This is stereotypical of the female audience when on the opposite end of the spectrum males tend to prefer a video that focuses on the performance of the narrative. This is why the most of the males I asked chose the option of no narrative at all. 12 10 8 6 4 2 0 Relationship based narrative No narrative at all Obscure Narrative Other
  • 7. As you can see the largest section of people preferred Indie/Alternative music to any of the other choices. Indie has the highest percentage, 37% of the people I asked said their favorite genre of music was Indie/Alternative. This is good news for my video because it will hopefully attract the largest percentage of the audience.