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GenCell, Keep Running 
No Matter What TM 
Clean and Reliable Backup Power 
As soon as it’s needed, for as long as it’s needed
© Copyright 2014 GenCell Ltd. 
Grove’s “gas” battery 
2 
1839 
Pt- electrodes 
diluted electrolyte 
H2 + ½O2  2H2O + Energy + Heat 
Sir William Grove 
> First “fuel cell battery” is assembled 
> Battery generates 1V
© Copyright 2014 GenCell Ltd. 
Henry Cavedish discovered that water is a compound formed when hydrogen reacts with oxygen. 
1776 
Fuel Cell History 
3 
Source: Fuel Cell Today 2011
© Copyright 2014 GenCell Ltd. 
GenCell’s G5 - A 3 in 1 Backup Solution 
Diesel Generator Long duration backup 
Batteries 
A few hours of backup 
UPS 
Immediate short term backup 
Automatic, immediate operation & Long duration backup
© Copyright 2014 GenCell Ltd. 
GenCell’s Technology 
Introducing a new generation of Alkaline Fuel Cells 
87% CHP Efficiency 45% Electric Efficiency 
A modular power solution: 
5kW - 15kW
© Copyright 2014 GenCell Ltd. 
The Fuel Cell Industry Challenges 
X Cost of materials 
X Cost of fuel 
GenCell’s Breakthrough 
Solutions 
Platinum free & low BOM GenCell’s innovative solutions are made using relatively inexpensive types of materials, replacing expensive metals and platinum electrodes 
Ammonia and Hydrogen as fuel GenCell’s unique IP allows dramatic fuel cost saving
© Copyright 2014 GenCell Ltd. 
Ammonia NH3 – Fuel to the Future 
1x50 Litter NH3 Cylinder = 5x50 Litter H2 Cylinders (Energy wise) 
Easily transported 
150,000,000 Ton annually WW 
Comes in the form 
of liquid 
7 
1000 Litter NH3 = 3,500Kwh by GenCell G5A 
500$/3500Kwh = 0.14$ per Kwh 
5 times more H2 
per cylinder
© Copyright 2014 GenCell Ltd. 
Hybrid Solution 
When a Battery meets a Fuel Cell 
Operate 
Charge
© Copyright 2014 GenCell Ltd. 
Off Grid Applications 
When a Battery meets a Fuel Cell 
Solar, Wind for continuous 24/7 power supply At an extremely low fuel costs
© Copyright 2014 GenCell Ltd. 
Powering The Entire World 
Powering water: pumping pure water from aquifers allowing clean running water 
Powering sanitation: enabling medicine cooling and sanitizing medical equipment 
Powering the community: providing light and heating to public gathering facilities 
Powering communication: Connecting people via technology 
In Sub-Saharan Africa, less than 10% of the rural population has access to electricity and the rural electrification process progresses very slowly. Steady power supply is at the core of almost any solution to the continent’s issues
Think openly – Stay Creative 
11

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GenCell CleanTech Open 2014

  • 1. GenCell, Keep Running No Matter What TM Clean and Reliable Backup Power As soon as it’s needed, for as long as it’s needed
  • 2. © Copyright 2014 GenCell Ltd. Grove’s “gas” battery 2 1839 Pt- electrodes diluted electrolyte H2 + ½O2  2H2O + Energy + Heat Sir William Grove > First “fuel cell battery” is assembled > Battery generates 1V
  • 3. © Copyright 2014 GenCell Ltd. Henry Cavedish discovered that water is a compound formed when hydrogen reacts with oxygen. 1776 Fuel Cell History 3 Source: Fuel Cell Today 2011
  • 4. © Copyright 2014 GenCell Ltd. GenCell’s G5 - A 3 in 1 Backup Solution Diesel Generator Long duration backup Batteries A few hours of backup UPS Immediate short term backup Automatic, immediate operation & Long duration backup
  • 5. © Copyright 2014 GenCell Ltd. GenCell’s Technology Introducing a new generation of Alkaline Fuel Cells 87% CHP Efficiency 45% Electric Efficiency A modular power solution: 5kW - 15kW
  • 6. © Copyright 2014 GenCell Ltd. The Fuel Cell Industry Challenges X Cost of materials X Cost of fuel GenCell’s Breakthrough Solutions Platinum free & low BOM GenCell’s innovative solutions are made using relatively inexpensive types of materials, replacing expensive metals and platinum electrodes Ammonia and Hydrogen as fuel GenCell’s unique IP allows dramatic fuel cost saving
  • 7. © Copyright 2014 GenCell Ltd. Ammonia NH3 – Fuel to the Future 1x50 Litter NH3 Cylinder = 5x50 Litter H2 Cylinders (Energy wise) Easily transported 150,000,000 Ton annually WW Comes in the form of liquid 7 1000 Litter NH3 = 3,500Kwh by GenCell G5A 500$/3500Kwh = 0.14$ per Kwh 5 times more H2 per cylinder
  • 8. © Copyright 2014 GenCell Ltd. Hybrid Solution When a Battery meets a Fuel Cell Operate Charge
  • 9. © Copyright 2014 GenCell Ltd. Off Grid Applications When a Battery meets a Fuel Cell Solar, Wind for continuous 24/7 power supply At an extremely low fuel costs
  • 10. © Copyright 2014 GenCell Ltd. Powering The Entire World Powering water: pumping pure water from aquifers allowing clean running water Powering sanitation: enabling medicine cooling and sanitizing medical equipment Powering the community: providing light and heating to public gathering facilities Powering communication: Connecting people via technology In Sub-Saharan Africa, less than 10% of the rural population has access to electricity and the rural electrification process progresses very slowly. Steady power supply is at the core of almost any solution to the continent’s issues
  • 11. Think openly – Stay Creative 11