Marcial Jr. R. Militante
2358 Hafza Bint Umar St., Ar Rawdah, Riyadh KSA
Contact Numbers: +966 509530565/+639 333886668
Objective: Seeking a marketing position with an organization where demonstrated skills in
marketing, product support, and sales can be used to increase profitability and promote growth.
Birthday: May 16, 1990
Civil Status: Single
Weight: 120 lbs.
Languages Spoken: English, Arabic, and Tagalog
PSSR (Machine) Foundational Certification
Caterpillar University (SY- 2014)
Inside Sales Rep (ISR) Curriculum
Caterpillar University (SY- 2015)
Polytechnic University ofthe Philippines (SY-2007-2011)
Bachelor ofScience in Business Administration
Major in Marketing Management
2016 September – Present:Working as the Parts Sales and Service Representative for Abunayyan
JCB Machinery Equipment Saudi Arabia, Product Support Marketing Department with following
Service Department Support
Interfaces with Service Technicians and ensures their Parts and Accessories needs are being
Takes service technicians’ orders for parts and fill them as fast as possible
Assists service technicians in determining parts & accessories requirements for individual
Recommends related Parts and Accessories, which may be required for a job
Notifies service personnel when special parts or back-ordered parts are received
Provides excellence customer service to all ofthe dealership’s customers
Assists Manager with attaining retail sales and profitability plans in Parts and Accessories
Greets customers immediately in a courteous and friendly manner
Possesses the ability to work with several customers at one time while maintaining
individual customer satisfaction
Points out any sales,specials, newmerchandise and offer additional product that may
compliment the customer purchase
Assists customers with determination ofParts and Accessories requirements and research
merchandise in catalogues
When working the parts counter, follows prescribed cash, credit, and check processing
procedures ofthe dealership
2014 April – July 2016: Working as the Parts Sales and Service Representative for Al Bahar
Caterpillar Middle East, Product Support Marketing Department with following responsibilities:
Account qualification and updating:
The ISR will proactively manage an account base ofabout 1000 accounts in an assigned
territory and update the customer profiles through Saleslogix CRM as his primary tool.
Employing a discipline phone call campaign, ISRs will qualify accounts, update the
customer's complete account information and begin to develop the relationship.
Selling and Marketing:
ISRs will sell CAT spare parts, service jobs,and repair options to customers in Kuwait,
Qatar, Oman, Bahrain, and UAE.
Sells special focus Marketing programs (PM Contracts, Cat Oil, Engine/Transmission
Overhauling Total Repair Agreement, Fluids and Lubricants Analyses, etc.)
Visits Customer Offices and Machines Sites and Perform Inspections ofcustomers in UAE.
Establishes Annual Business Plan.
Develops customer focus strategies to sell parts, services, and focus marketing programs
Reports customer competitive buying practice and behavior for targeted customers
Reports competitors transaction prices and poor performance (Parts and Service Suppliers)
CAT ISRs and Sales Engineers identify competitive brands sold in territory and rank them
according to their impact on the market.
Performs market survey and study to collect or verify data (if required)
Maintain call cycle:
ISRs will use AVAYA in calling and selling CAT spare parts primarily to customers in
Qatar, Kuwait, Oman, Bahrain, UAE, Kenya, Nigeria, and Ethiopia.
Taking into account the diversification ofthe customer base and that some customers may
require contact on either a weekly, monthly or semi-annual basis.
Maintain accurate account database:
ISRs will maintain accurate customer account information and machine population.
Promote Dealership Services: ISRs will promote all dealer offerings and capabilities related
to parts and service.
ISRs will use SalesLogix CRM software to create and manage business opportunitiesand
ISRs will develop and qualify equipment and/or parts and service leads and where
applicable, forward them to the Engine/ Machine Sales Engineers.
2013 April – 2014 April: Worked as the Parts & Service Marketing Specialist (Supervisor 1) for
the Monark Caterpillar Philippines, Corporate Planning businessunit with following
Researches, compiles and analyses service product & market information.
Formulates and implements specific marketing strategiesand programs specific to Service
Monitors, analysesand reports Service Sales trends, Rebuild Sales trends,by
market/customer segment in order to identify growth opportunities.
Identifies analyses,understands and reports competitive activitiesaffecting sales of
Caterpillar Engine, Drive train and Rebuild Phil wide in order to gain business intelligence
Recommends to the Corp Plan Director and Service GM marketing campaigns based on
relevant market,product and sales transactions data in order to meet Service DCAL and
Service Profitability targets.
Develops and implements Market and Customer Surveys, analyses data and recommends
appropriate actions in order to address common customer concerns.
Provides expertise to AMs and Service Department in Selling Features vs. Competition in
order to showthe premium ofMonak- CAT Product and Service.
2011 May - 2013 April: Worked as the Marketing Assistant ofHonda Prestige Philippines,
Marketing Department with the following responsibilities:
Assists the BM/OIC for the implementation ofapproved marketing activities to boost sales
Entertains sales inquiries and ensuresconsistent follow-up.
Assists the Branch Manager/OICby providing stock requirement’s information necessary
for the creation ofpurchase requisition (PR) for purchasing stocks ofunits.
Handles customer’s complaints proactively by providing appropriate action and
coordination with concerned person or department for results.
Coordinates with the Branch Secretary all units for service schedule, return or warranty.
Creates annual competitors analyses and price monitoring ofcompetitors’ products.
Technical Training Attended: Al BAHAR CAT Regional Training Center
1. Preventive Maintenance Procedures
2. Fundamentals ofMarine Engines
3. ACERT Technology Engine Fuel Systems
4. Aerial Work Platform Product Introduction
5. Aerial Work Platform Customers and Markets
6. Fundamentals OfGas Engines
7. Conventional Engine Fuel Systems
8. Fundamentals ofDiesel Engines
9. Territory Management for Salespersons
10. Electronic Engines Diagnostics & Testing Systems
11. Fundamentals ofHydraulics
12. Fundamentals ofElectrical & Electronics
13. Using Caterpillar Diagnostic Tools
14. LSPC & NFC Hydraulic Pump Control Systems
15. 3600 Engine Master Mechanic
16. Fundamentals ofPower Train Systems
17. Engine Parts Reusability
18. Electro Hydraulic & Transmission Systems & Testing Systems
19. Electronic Clutch Pressure Control Transmission
20. Electric Power Generators – Parallel Operation & Diagnostics
21. Power Shift Transmission Reconditioning Procedures
22. Vehicular Monitoring Systems
ISR Product Support
Al Bahar Caterpillar
Central HR Manager
Al bahar Caterpillar
Jose Eufel Chan
Bank ofMakati Inc.
San Pedro, Laguna
I hereby certify that the statement made by me are true, complete and correct to the best ofmy
knowledge and belief.
Marcial Jr. R. Militante