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Curriculum Vitae (Resume)
Name: Cyril Retnam @ Anandan a/l Munisamy
Date of Birth: August 10, 1968
Identification No.: 680810-06-5351
Place Of Birth: Bentong, Pahang
Citizenship: Malaysian
Ethnicity: Malaysian Indian
Religion: Christianity
Marital Status: Married (Spouse:Gowri a/p Arumugam)
Children: 2 (19 year old young man and 13 year old young lady)
Professional Experience: 2008 to current
Employer: Sime Darby Auto Connexion Sdn. Bhd.
Position: Head Product Planning & Sales Training
Reports: 2 Executives ( Product Planning and Sales Training Executives)
Portfolio: Product Planning;
Competitive selection from a range of products available and approved for the
Malaysian market.
Competitive analysis between Ford products and competitors to determine the
most optimum placement of products in the market place.
Competitive pricing proposals based on features walk and pricing gap to
enable products to be positioned accurately within its segment.
Closely monitor competitive products progress in the market place in the terms
of product upgrades, variable marketing and transaction prices to ensure that
products meets the market appeal in the terms of value for purchase.
Create special product packages by creative accessorized editions to either
move products into the market on a seasonal or stock clearance strategies.
Special editions to counter competitive market and refresh product appeal to
create a compelling demand.
Homologation; vehicle road worthy compliances according to Malaysian Road
Transport regulations. Coordination of new vehicle, Vehicle Type Approval
(VTA) witness approvals, submission of UN ECE documents to Road
Transport Department (JPJ KA), Department of Environment (DOE) and
SIRIM for Diesel Green Engine vehicles.
Mediator and liaison with regards to forward implementation of UN ECE
implementations between Ford and local authorities.

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Currently a member at the Malaysian Automotive Association (MAA)
Technical Committee.
CKD operations pertaining manufacturing and liaison regarding administrative
matters.
Application of CKD Approved permits by shipment.
CKD kit clearance and logistics to assembly plant.
Tools and equipment procurement coordinator.
Local content procurement for CKD products.
Cost-down activities in collaboration with local vendors for efficiencies and
cost effective sourcing.
Launch Program Coordinators, Product Planning Team kick-starts all new
launches readiness meeting by coordinating the various departments towards
the launch date.
We are the gate keepers of the readiness of each department (Sales,
Marketing and Aftersales) including Product Planning activities.
Achievements
The successful launches of products into the marketplace;
2016 – Ford Focus Mid Cycle Action (MCA), Ford Mondeo, Ford SMax
2015 – Ford Ranger Mid Cycle Action (MCA)
2014 – Ford Transit CKD after 13 years of hiatus in the market place.
2013 – Ford Fiesta Mid Cycle Action (MCA)
2012 – New Ford Ranger, the completely new Ford Ranger, version
developed in Australia.
2011 – New Ford Fiesta as the game starter for passenger cars in
Malaysia for Ford. New Mondeo and New SMax, European sourced
Completely Built-up (CBU) units.
2010 – New Ford Focus, a completely new model with a 2.0L GDi engine.
2009 – Launch of 2009 Ford Ranger and Ford Everest Intermediate
Cycle Action (ICA)
2008 – Pioneered the programme re-launch in collaboration with the
Head of Sales.
The successful completion of all homologation matters, ensuring that the
launch of new products are not stunted by regulatory requirements.
Training
Generate a training needs analysis in soft skills by analysing results acquired
from internal customer satisfaction index quarterly results.
Create and develop product guides by detailing all features and methods of
communication to customers based on marketing key communications.
Conduct new product trainings with department staff, engaging sales
consultants and sales managers in active product presentations to enhance
selling skills.
Identify training needs for existing products for refreshers to ensure that the
skills are consistent with the expected standards.
Coordinate soft skills training with key contractor appointed by Principal.
Validate, monitor, maintain and register sales personnel to the training
website for certifications by completing required web courses.
Achievements
The completion of all new launch product trainings, conducted in Peninsular
and East Malaysia.
A strong knowledge based sales force, validated by a high score in sales
consultant’s ability to provide customers information about the selling products
and professionally provide competitive comparison.
The successful production of sales support material that enables sales
consultants and sales managers to upkeep their professionalism.
Product Trainer for Land Rover and Alfa Romeo.

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Product presenter for all new product launches at the media launch events.
Prior Experiences 2007 to 2008
Employer Ford Malaysia Sdn. Bhd.
Position Manager - Training
Portfolio Training Liaison and Coordinator for all curriculums provided by Principal.
Coordinated more than 24 courses for all sales consultants and sales
managers to enhance their product knowledge and increasing the levels of
professionalism by inculcating soft skills from adopting the Ford’s 10 Step
Showroom Process.
Induction courses for Sales Consultants and Sales Managers, a curriculum
developed from Ford experiences and their adoption of most successful
dealerships globally.
Achievements
The successful completion of all training curriculums pertaining to skills for
products as well as soft skills required by Ford Motor Company.
Prior Experiences 2001 to 2007
Employer Ford Malaysia Sdn. Bhd.
Position Sales Zone Manager
Portfolio Zone covered during tenure as Sales Zone Manager;
Northern Region – States of Perak, Pulau Pinang, Kedah (including Langkawi)
Central Region – Kuala Lumpur and Selangor
East Coast – Pahang, Terengganu and Kelantan
Responsible for the success of the dealerships by regularly consulting and for
product penetration specific to market.
Regularly review dealerships local market by observing developments of
competitive presence and products offers.
Review dealerships facility standards to ensure that facility meets standards.
Review dealership financials, creative marketing and stock turn.
Review prospects generation process to ensure that there is sufficient retail
order bank.
Review stock status and wholesales of vehicles according to prospects order
bank based on type, colour and variant.
Meet sales consultants and validate the prospects of each sales consultants
and determine confidence.
Observe sales consultants when a delivery is taking place to ensure the
delivery process meets Ford’s Standards.
Achievements
Ford Motor Company Certified Zone Manager.
Operation Black Ink Champion 143% of target 2003. Presidential Award and
Recognition by Ford Asia Pacific President for the best performing Zone
Manager.
Prior Experiences 1997 to 2001
Employer Associated Motor Industries Malaysia Sdn. Bhd.
Position Executive Local Content
Portfolio Localization of production parts based on the Local Content Policy for all Ford
Products manufactured locally at the local Ford assembly plant in Shah Alam,
of which is based on the mandatory localization gazetted by the Malaysian
Government.
Localization activities are also among the forms to explore cost down the parts
purchase locally compared to CKD items.
CKD new model program coordinators and program managers.
Local special edition accessories sourcing team by product commodity.

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Achievements
The achievement of meeting the requirements of all commodity by model and
components as required by the authorities.
The completion of special edition accessories programs in collaboration with
the Product Planning Department.
The successful launch of new products in manufacturing plant as well as the
eventual media launch.
Coordination of the phase in of local content products into production line in
collaboration with production and process engineering.
Prior Experiences 1995 to 1997 (Contract)
Employer TVR Sports Cars Malaysia Sdn. Bhd.
Position Executive Trim Line, Warehouse Operations and Procurement
Portfolio Trim line senior trimmer; trimmed the dashboard, roof mohair and fuel tank for
vehicles assembled in Malaysia for export.
Warehousing operations, kit stocks control, issuance of stocks for production
for kit parts as well as bulk materials.
Replenishment of kit stocks and bulk material.
The sourcing of kit parts and bulk material.
Achievements
Successfully built TVR Chimaera’s and Cerbera’s for exports back to
Blackpool England.
Successful execution of trim line training to new manufacturing workers.
Successful completion of assemblers training in Blackpool, England as a
senior trimmer.
Prior Experiences 1993 to 1994
Employer AMIM Holdings Sdn. Bhd.
Position Executive Local Content
Portfolio Localization of production parts based on the Local Content Policy for all Ford
Products manufactured locally at the local Ford assembly plant in Shah Alam,
of which is based on the mandatory localization gazetted by the Malaysian
Government.
Localization activities are also among the forms to explore cost down the parts
purchase locally compared to CKD items.
CKD new model program coordinators and program managers.
Local special edition accessories sourcing team by product commodity.
Achievements
The achievement of meeting the requirements of all commodity by model and
components as required by the authorities.
The completion of special edition accessories programs in collaboration with
the Product Planning Department.
The successful launch of new products in manufacturing plant as well as the
eventual media launch.
Coordination of the phase in of local content products into production line in
collaboration with production and process engineering.
Prior Experiences 1990 to 1993
Employer Cycle and Carriage Bintang Bhd.
Position Senior Technician – Local Content
Portfolio Engineering change documentation, delivery of timely information to vendor
for the implementation of engineering changes.
Monitoring of change according to CKD pack month and phase-in to
production.

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Trial fitment of local content parts to ensure all local parts meet the required
standards based on the Mazda Engineering Standards (MES).
Comparative checks against original parts to ensure there localization is with
minimal deviations.
Providing vendors with the latest Engineering drawings for updates and
engineering changes.
Achievements
The successful and flawless implementation of all required engineering
changes.
The successful implementation and flawless phase-in of all local content parts
into production.
Qualification
Latest – pursuing since 2016 Post Graduate Degree - Master’s In Business Administration
Asia e University Kuala Lumpur.
2016 to 2017
Diploma – completed. Diploma – Mechanical Engineering
Workers Institute Of Technology, Pandamaran, Port Klang, Selangor
1987 to 1989