1. POOYATH PRAVEEN GOPALAKRISHNAN
praveenpooyath@gmail.com +91-8111973344
SENIOR PROFESSIONAL
P & L Management / Retail Sales & Marketing / Channel & Distribution / Supply-chain
PROFILE SUMMARY
 10 Years of experience in Business Strategy, Profit Centre
Operations, Supply-chain Management, Business
Development, Process Implementation, etc.
 Gained immense working experience in managing business
operations with focus on top-line & bottom-line performance
and expertise in determining company’s mission & strategic
direction as conveyed through corporate objectives
 Competent in implementing effective solutions to the
customer needs, with an aim to improve customer
contentment and consequently customer loyalty, repeat &
referral business
 Excellence in designing business processes for achieving
substantial improvements and handling channel &
distribution management across verticals
 Proficient in preparation of business plans, competitors’
profile & monitoring operations with focus on profitability
 Demonstrated acumen in overcoming complex business
challenges and making high-stakes decisions using
experience-backed judgment, strong work ethic and
irreproachable integrity
 Effective communicator & negotiator with strong analytical,
problem solving & organizational abilities
CORE COMPETENCIES / ACCOMLISHMENTS
 Establishing corporate strategies for achievement of top
line & bottom line targets
 Analyzing & reviewing the market response/
requirements and communicating the same to the sales
teams for accomplishment of the business goals
 Keeping close contact with the dealers and sorting out
their problems & liaising same with the company
management
 Developing new business channel partners to expand
product reach in the market and coordinating with the
dealers to assist them to promote the product
 Mapping client’s requirements & providing best
products to suit their requirements; generating business
from existing accounts and achieving profitability &
sales growth
 Tracking market updates & trade feedback post new
products and monitoring competitor activity, new
ventures, new products, capacity addition, etc.
 Generating trade insights by regularly working with
trade executives & using it as a driver for innovation
 Organizing promotional programs & participating in
exhibitions for greater brand/product visibility

2. RECENT EXPERIENCE
Oct’13-Till Date: Bajaj Auto Ltd, Regional Office, Cochin & Bangalore as Regional Parts Manager- South 1
(Kerala & Karnataka)
Role:
 Responsible for target achievement as per sales requirement and norms laid down by the company as well as charting
out targets for dealers & distributors
 Looking after inventory management of dealerships and managing working capital of distribution houses
 Implementing various sales activities and helping dealers to increase their counter sale and workshop business
 Reducing the inventory in all major dealerships and monitoring order generation by the dealers on daily basis
 Imparting training to Dealer-parts Manager regarding spare-parts sales and inventory management
 Conducting review meetings with dealers across the regions on monthly basis
 Reviewing and rating the dealers’ performance and appointing new distributors as and when required
Highlights:
 Successfully carried out implementation of:
o 5Ps in spare-parts counter, thus, improving house-keeping, reducing the inventory and increasing the
retail sales
o Retailer Loyalty Programme & Workshop Mechanic Loyalty Programme
o Process of (5P) in all the Distribution Houses and appointed exclusive retail counters
 Involved in sales force automation and sales process re-engineering
Apr’13-Sep’13 Jaguar Landrover - India as Manager - Parts (National Parts Analyst)
Role:
 Meet & Exceed Accessories & Parts Target –All India. ( 6 Crore INR Turnover/Month) & Ensuring First Pick Availability
(Hash Lines) of 96% for Jaguar & Landrover Parts & Accessories.
 Designed In House Demand Forecasting Tools (MRP Planner & Allied Tools-Microsoft Excel Based) for increasing fill
rates
 Involved in feasibility study, comparison & project implementation for dealer parts/importer parts replenishment
forecasting tool(DPRS/SERVIGISTICS)
 Carried out:
o Policy implementation like changes in policies /new policies with respect to parts operations
o Parts segregations as per for better inventory planning and availability (FMS-ABC-VED)
 Conceptualized and implemented new projects and taken new initiatives
Highlights
 Streamlined Dealership Parts Operations by increasing First Fill of Dealers through:
o VOR Reduction/Optimum Ordering Trend of Dealers by Improved Stocking
o Stock Recommendation Model wise to Dealers in each Quarter for better planning.
o FMS ABC Unique Model Development, Implementation & training to Dealers for Stock Improvement.
o Training to Dealers for Parts Operations
o CRM-DMS Utilization by Dealers for Parts Process in Workshop & Retail
 Implemented Warehouse Blueprint/Plan for Future as Turnover increases.
Jul’06-Mar’12 Tata Motors, Pune & Mumbai as Territory Manager- SAARC
(International Business- Vehicle Parts)
Growth Path at Tata Motors:
As Territory Manager- SAARC (International Business- Vehicle Parts)
Role:
 Accountable for demand generation for company’s spare-parts
 Carried out project roll out and implementation for growth and expansion of the parts network
 Ensured timely availability of spare parts by establishing smooth supply chain processes and collaborating with
channel partners’ for inventory levels with objective of client satisfaction; provided best after sales support and
achieved CSI targets.

3.  Supported in increasing aftermarket sales volumes of spare parts, tools and accessories for the SAARC region on the
long and short term business plans,
 Discovered new avenues to enhance growth of sales of spare-parts, facilitated demand generation activities like
attractive financial schemes, incentives, campaigns, distributor/ dealer/ customer meets, implementation of
aftermarket sales strategies and warranty cost management plans, and network improvement
 Involved in stock planning and maintaining concurrence between aftermarket sales team and channel partners in
order to maintain optimum spare parts inventory
 Maintained minimum cost, and achieve serviceability targets for the channel by involving various stakeholders, to
achieve CSI targets and constantly reviewed and improved customer service standards, spare parts availability and
pricing in collaboration with distributors
 Provided timely technical solutions to the market, dealers, distributors and customers
 Adapted market intelligence activities and competitor’s analysis and their respective strategies with regards to
distribution network and aftermarket sales and marketing activities
 Looked after supply chain operations, followed up with distributors’/ dealers’ teams and procurement teams, and
reviewed backorders with overseas distributors and supplying plants and customer care team in the field, etc.
 Ensured timely availability of finances for maintaining channel finance over dues
 Developed marketing plans and displayed layouts at the distributor/ dealer level, focused on service stations, to
develop training programmes for the distributors' and dealers' in support of CRM
 Maintained minimum stock levels and educated end customers about benefits of using genuine spare parts
TECHNICAL SKILLS / ACADEMIC ACCOLADES
EDUCATION
2016 Executive MBA (EPGP) from IIM Kozhikode with CGPA 3.73 /4.33
2011 Post-Graduation Certificate in Logistics & Supply Chain Management from XLRI Jamshedpur with CGPA 7.16/ 8
(1st Rank Holder in the Batch of 65 Candidates)
2006 B.E. (Mechanical Engineering) from VJTI, Mumbai with 74.31%,
2002 Intermediate (Science) from SIES College of Arts, Science & Commerce, Mumbai with 82.83%
2000 Matriculation from AIES High School, Mumbai with 84.66%,
Accolade:
 Distinction across every academic year in English Medium
PERSONAL DETAILS
Date of Birth: 19th March 1984
Languages Known: English, Hindi, Malayalam & Marathi
Address: 403-404, Building No. 4, Sector – 6, Shanti Gardens, Mira Road East, Thane - 401107