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1. Ideas Generation
The song chosenformy musicvideoisbyJake Bugg and iscalledMessedUp Kids.The genre of the
musicvideowill be indie/alternative.The mise en scene of the musicvideowill helptorepresentthe
genre.Forexample,the maincharacterinthe musicvideo,whichwillbe ayoungboy,will be
wearingclothestypical of the indie genre,andwill be see holdingaguitar.The videowill alsofeature
othercharacters,such as youngkidsand homelesspeopletotryand emphasise the themeof the
musicvideo,whichispovertyandthe effectsithasonyoungpeople.The videowill beginwithan
establishingshotof the Manchesterskyline,notonlydoesitestablishthe locationof the music
video,butitisalso iconictothe setting.Asthe boyisplayinga guitar,the instrumentusedisalso
iconicto the genre,as isthe fact that the boy will be seenholdingacigarette.Intermsof editing,the
videowill use acombinationof slowandfastpacededitsinorderto try andstimulate anarrative,
blackand white editswillalsobe usedinpartsof the musicvideo.The settingof the videowill be in
impoverished partsof Manchesterto helpestablishthe themeof poverty.The style of the music
videowill be amixture of anarrative videoanda performance video.