2. CAMERA ANGLES
Close-up shot – There will be many close ups of the artist, this is
because of branding, celebrity culture, portrayal and the implications
of looking good. Close ups will appear on the lead actress in our
music video, but also on props and our setting. An example of this is
in Azalea Banks’ music video of 212, the use of close ups was
effective in Banks’ video as it helped to kick start her career and build
a reputation.
Panoramic shot – Through this shot, the setting will be displayed and
the shot will be successful in showing the urban element of our
locations and links with the theme and lyrics of the song. This shot
will be an example of Goodwin’s theory as he suggests that the lyrics
often match the visuals.
3. Long shot – Long shots will
be useful in establishing the
setting and the character, it
will show the relationship
between the actress and the
environment, also audiences
will also be able to view her
costume and her
behaviour/body language
fully. There will be very little
detail visible in the shot, as it
is meant to give a general
impression rather than
specific information.
Point of View shot – this will help the
audience to experience and feel a part
of what the main actor is doing. It will
help them experience the setting of the
video more intimately.
4. COLOUR
BLACK AND WHITE
The effect of using a black and white edit can connote a nostalgic
feeling to the music video and can sometimes show a more gritty,
urban edge to the video. This is demonstrated in Jay Z’s 99 Problems
where all of the shots are edited in black and white. As Jay Z’s video
and M.I.A’s video are quite similar due to their themes, using a black
and white edit at some parts can show the negative, grim side of
urban life more realistically.
5. COLOUR
COLOURFUL
We will leave parts in colour, we think bright colours are effective as
they stand out and add to the urban feel. We will include graffiti in
our video to portray a more positive outlook on life compared to the
negative lyrics. Colourful shots of the setting will also show the
modernisation of the urban city and how things are changing
positively. There is colourful graffiti in Coldplay’s ‘Every Teardrop Is A
Waterfall’. This use of colour vibrantly enhances the positive
connotations of graffiti and juxtaposes the stereotype of graffiti
being negative.
6. EDITING
Time lapse- we would like to incorporate a time lapse into our video
as we think it will make our video look interesting and professional,
also a lot of music videos now include time lapses such as the
opening to Coldplay’s ‘Every Teardrop Is A Waterfall’.
https://www.youtube.com/watch?v=fyMhvkC3A84
We also want to do on-beat editing in time to the song so it looks
better, the visuals will also be memorable as it will accord to the beat.
Furthermore, on-beat editing can also reflect the ever changing
development in our urban society. An example of this type of editing,
is Owl City's Fireflies - as the lights turn on in time to the song.
7. LIGHTINGFor our lighting, we will be mainly relying
on natural lighting as we are planning on
filming the majority of our music video
outside. However, we are eager to
experiment with different filters in the
editing process. In Peace’s ‘World
Pleasure’ the use of a colourful filter near
the end gives a hazy vibe and looks
appealing to the eye.
It would be good if we could get
silhouettes or shadows of our character
to show that we can use a range of
techniques of showing our characters.
Even though it looks satisfying, it may
be hard to produce, because we would
need a dark setting and extra lighting. In
Catfish And The Bottlemen’s ‘Pacifier’,
they have yellowy lighting in front of
them which creates their silhouettes and
8. MISE-EN-SCENE
We want to get some
shots of money in
our video as it
relates to the lyrics.
We are planning on
using fake notes as
we will need a lot of
it.
We also want to include shots
of graffiti in our video to
show the urban area and
lifestyle, also to show that
graffiti isn't always just
vandalism.
Our character will be
wearing urban style
clothing, maybe
slightly sporty gear to
represent the area
and to portray our
character to be
working class.
We want to include
skate culture and
show varied shots
of how skating fits
into the everyday
lives of some
teenagers.
