Social media webinar

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Online Profile Raising for Busy

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  • Social media webinar

    1. 1. ONLINE PROFILE RAISING FORBUSY PROFESSIONAL WOMEN
    2. 2. Suzanne Doyle-Morris, PhD ofwww.femalebreadwinners.com Maria Sadler of www.mariasadler.com 2
    3. 3. YOUR ONLINE “PERSONAL BRAND”•What do you want to be known for?•Who do you want to know you?•Where are they spending time?•Have you got Klout?•Why you Need A Google Account
    4. 4. KLOUT Who has commented or RTAlso shows True Reach & Amplification
    5. 5. TRY IT...
    6. 6. Get Alerted... Who is talking about you?http://www.google.com/alertsStay informed... What is happening in your industry?www.google.com/reader
    7. 7. The Importance of Your Personal Keywords
    8. 8. The Essential Tool For Professional Women... LINKEDIN - (Formal) Keywords in your Headline and PHOTO!
    9. 9. LinkedIn Profile Tips - Essentials Keep Your Status Current Add a URL & Share on Twitter Use SEO for Website LinksShowcase Your Skills
    10. 10. LinkedIn Profile Tips - Bells & WhistlesAdd A Video of a Presentation
    11. 11. LINKEDINLinkedIn Groups - Female BreadwinnersQuestions - Ask & AnswerRecommendationsSharing your connections status updatesLinkedIn Apps - Slideshare, Blog Link, Polls, EventsWho needs a premium account?10 Minute tip... update your status, check yourmessages, comment in groups
    12. 12. TWITTERQUESTIONS TO ASK BEFORE YOU JUMP IN (BUSINESS CASUAL)•Does Your Company Have A Social Media Policy?•Who Should You Follow? Use Search Terms•How Do You Find Them? Twellow•How Do You Get Followers?•Should You Follow all Your Followers?•How Much Time Do You Have?
    13. 13. TWITTER
    14. 14. TWITTERThe Pros of Twitter The Cons of Twitter Text•Powerful Searches :-) •Addiction!•A “Back Door” In •Time Waster•Demonstrate Expertise •140 Characters•Ask For Help •Shouting•Customer Service •Over used Sales Tool 10 minute tip... Reply to @mentions and DM’s Retweet relevant information Send out a link to a useful story Find someone new to follow
    15. 15. FACEBOOK (DRESS DOWN)The Pros of Facebook The Cons of Facebook•Huge Community •Addiction!•Networking - Groups •Time Waster•Brand Loyalty •Privacy Issues•Customer service •Personal•Advertising 10 minute tip... Join and comment in a relevant group Share links with your friends
    16. 16. FACEBOOK GROUPS Great For...Building Communitiesof Like Minded PeopleSharing AdviceNetworking
    17. 17. DO YOU NEED A BLOG? Wordpress, Blogger, Typepad•A fully rounded online CV•Demonstrate your expertise•Create deeper dialogues anddiscussions•Automate updates toLinkedIN, Twitter & Facebook
    18. 18. OTHER SOCIAL NETWORKS & ONLINE TOOLSVideo - www.YouTube.comPodcasts - www.audacity.sourceforge.netAudio Books - www.audible.co.ukWebinars - www.Gotomeeting.comSocial Media Management - www.Hootsuite.comOnline Presentations - www.slideshare.net.co.ukSocial Reach & Influence - www.klout.comEmail Newsletters - www.constantcontact.com
    19. 19. MORE INFOBlogs -www.femalebreadwinners.comwww.mariasadler.com/marias-blogwww.socialmediaexaminer.comBooks -How to Build your Reputation - Rob BrownMe 2.0 - Dan SchawbelBeyond the Boys’ Club & Female Breadwinners -Dr Suzanne Doyle-Morris

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