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ONLINE PROFILE RAISING FOR
BUSY PROFESSIONAL WOMEN
Suzanne Doyle-Morris, PhD
            of
www.femalebreadwinners.com



        Maria Sadler
             of
    www.mariasadler.com




                          2
YOUR
      ONLINE
    “PERSONAL
      BRAND”

•What do you want to be known for?
•Who do you want to know you?
•Where are they spending time?
•Have you got Klout?
•Why you Need A Google Account
KLOUT




    Who has commented or RT




Also shows True Reach & Amplification
TRY IT...
Get Alerted... Who is talking about you?
http://www.google.com/alerts
Stay informed... What is happening in your industry?
www.google.com/reader
The Importance of Your
  Personal Keywords
The Essential Tool For Professional Women...
           LINKEDIN - (Formal)

                                     Keywords
                                      in your
                                     Headline
                                        and
                                     PHOTO!
LinkedIn Profile Tips - Essentials


                                           Keep Your Status Current


                                                Add a URL & Share on Twitter




                                        Use SEO for Website Links



Showcase Your Skills
LinkedIn Profile Tips - Bells & Whistles




Add A Video of a Presentation
LINKEDIN
LinkedIn Groups - Female Breadwinners

Questions - Ask & Answer

Recommendations

Sharing your connections status updates

LinkedIn Apps - Slideshare, Blog Link, Polls, Events

Who needs a premium account?

10 Minute tip... update your status, check your
messages, comment in groups
TWITTER
QUESTIONS TO ASK BEFORE YOU JUMP IN
        (BUSINESS CASUAL)


•Does Your Company Have A Social Media Policy?
•Who Should You Follow? Use Search Terms
•How Do You Find Them? Twellow
•How Do You Get Followers?
•Should You Follow all Your Followers?
•How Much Time Do You Have?
TWITTER
TWITTER
The Pros of Twitter             The Cons of Twitter
                                       Text
•Powerful Searches :-)         •Addiction!
•A “Back Door” In              •Time Waster
•Demonstrate Expertise         •140 Characters
•Ask For Help                  •Shouting
•Customer Service              •Over used Sales Tool
                 10 minute tip...
         Reply to @mentions and DM’s
         Retweet relevant information
         Send out a link to a useful story
         Find someone new to follow
FACEBOOK
                (DRESS DOWN)

The Pros of Facebook           The Cons of Facebook
•Huge Community                •Addiction!
•Networking - Groups           •Time Waster
•Brand Loyalty                 •Privacy Issues
•Customer service              •Personal
•Advertising
                    10 minute tip...
        Join and comment in a relevant group
        Share links with your friends
FACEBOOK GROUPS
     Great For...

Building Communities
of Like Minded People

Sharing Advice

Networking
DO YOU NEED A BLOG?
                               Wordpress, Blogger, Typepad




•A fully rounded online CV
•Demonstrate your expertise
•Create deeper dialogues and
discussions
•Automate updates to
LinkedIN, Twitter & Facebook
OTHER SOCIAL NETWORKS &
        ONLINE TOOLS

Video - www.YouTube.com
Podcasts - www.audacity.sourceforge.net
Audio Books - www.audible.co.uk
Webinars - www.Gotomeeting.com
Social Media Management - www.Hootsuite.com
Online Presentations - www.slideshare.net.co.uk
Social Reach & Influence - www.klout.com
Email Newsletters - www.constantcontact.com
MORE INFO
Blogs -
www.femalebreadwinners.com
www.mariasadler.com/marias-blog
www.socialmediaexaminer.com

Books -
How to Build your Reputation - Rob Brown
Me 2.0 - Dan Schawbel
Beyond the Boys’ Club & Female Breadwinners -
Dr Suzanne Doyle-Morris

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Social media webinar

  • 1. ONLINE PROFILE RAISING FOR BUSY PROFESSIONAL WOMEN
  • 2. Suzanne Doyle-Morris, PhD of www.femalebreadwinners.com Maria Sadler of www.mariasadler.com 2
  • 3. YOUR ONLINE “PERSONAL BRAND” •What do you want to be known for? •Who do you want to know you? •Where are they spending time? •Have you got Klout? •Why you Need A Google Account
  • 4. KLOUT Who has commented or RT Also shows True Reach & Amplification
  • 6. Get Alerted... Who is talking about you? http://www.google.com/alerts Stay informed... What is happening in your industry? www.google.com/reader
  • 7. The Importance of Your Personal Keywords
  • 8. The Essential Tool For Professional Women... LINKEDIN - (Formal) Keywords in your Headline and PHOTO!
  • 9. LinkedIn Profile Tips - Essentials Keep Your Status Current Add a URL & Share on Twitter Use SEO for Website Links Showcase Your Skills
  • 10. LinkedIn Profile Tips - Bells & Whistles Add A Video of a Presentation
  • 11. LINKEDIN LinkedIn Groups - Female Breadwinners Questions - Ask & Answer Recommendations Sharing your connections status updates LinkedIn Apps - Slideshare, Blog Link, Polls, Events Who needs a premium account? 10 Minute tip... update your status, check your messages, comment in groups
  • 12. TWITTER QUESTIONS TO ASK BEFORE YOU JUMP IN (BUSINESS CASUAL) •Does Your Company Have A Social Media Policy? •Who Should You Follow? Use Search Terms •How Do You Find Them? Twellow •How Do You Get Followers? •Should You Follow all Your Followers? •How Much Time Do You Have?
  • 14. TWITTER The Pros of Twitter The Cons of Twitter Text •Powerful Searches :-) •Addiction! •A “Back Door” In •Time Waster •Demonstrate Expertise •140 Characters •Ask For Help •Shouting •Customer Service •Over used Sales Tool 10 minute tip... Reply to @mentions and DM’s Retweet relevant information Send out a link to a useful story Find someone new to follow
  • 15. FACEBOOK (DRESS DOWN) The Pros of Facebook The Cons of Facebook •Huge Community •Addiction! •Networking - Groups •Time Waster •Brand Loyalty •Privacy Issues •Customer service •Personal •Advertising 10 minute tip... Join and comment in a relevant group Share links with your friends
  • 16. FACEBOOK GROUPS Great For... Building Communities of Like Minded People Sharing Advice Networking
  • 17. DO YOU NEED A BLOG? Wordpress, Blogger, Typepad •A fully rounded online CV •Demonstrate your expertise •Create deeper dialogues and discussions •Automate updates to LinkedIN, Twitter & Facebook
  • 18. OTHER SOCIAL NETWORKS & ONLINE TOOLS Video - www.YouTube.com Podcasts - www.audacity.sourceforge.net Audio Books - www.audible.co.uk Webinars - www.Gotomeeting.com Social Media Management - www.Hootsuite.com Online Presentations - www.slideshare.net.co.uk Social Reach & Influence - www.klout.com Email Newsletters - www.constantcontact.com
  • 19. MORE INFO Blogs - www.femalebreadwinners.com www.mariasadler.com/marias-blog www.socialmediaexaminer.com Books - How to Build your Reputation - Rob Brown Me 2.0 - Dan Schawbel Beyond the Boys’ Club & Female Breadwinners - Dr Suzanne Doyle-Morris

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