The Essential Tool For Professional Women... LINKEDIN - (Formal) Keywords in your Headline and PHOTO!
LinkedIn Proﬁle Tips - Essentials Keep Your Status Current Add a URL & Share on Twitter Use SEO for Website LinksShowcase Your Skills
LinkedIn Proﬁle Tips - Bells & WhistlesAdd A Video of a Presentation
LINKEDINLinkedIn Groups - Female BreadwinnersQuestions - Ask & AnswerRecommendationsSharing your connections status updatesLinkedIn Apps - Slideshare, Blog Link, Polls, EventsWho needs a premium account?10 Minute tip... update your status, check yourmessages, comment in groups
TWITTERQUESTIONS TO ASK BEFORE YOU JUMP IN (BUSINESS CASUAL)•Does Your Company Have A Social Media Policy?•Who Should You Follow? Use Search Terms•How Do You Find Them? Twellow•How Do You Get Followers?•Should You Follow all Your Followers?•How Much Time Do You Have?
TWITTERThe Pros of Twitter The Cons of Twitter Text•Powerful Searches :-) •Addiction!•A “Back Door” In •Time Waster•Demonstrate Expertise •140 Characters•Ask For Help •Shouting•Customer Service •Over used Sales Tool 10 minute tip... Reply to @mentions and DM’s Retweet relevant information Send out a link to a useful story Find someone new to follow
FACEBOOK (DRESS DOWN)The Pros of Facebook The Cons of Facebook•Huge Community •Addiction!•Networking - Groups •Time Waster•Brand Loyalty •Privacy Issues•Customer service •Personal•Advertising 10 minute tip... Join and comment in a relevant group Share links with your friends
FACEBOOK GROUPS Great For...Building Communitiesof Like Minded PeopleSharing AdviceNetworking
DO YOU NEED A BLOG? Wordpress, Blogger, Typepad•A fully rounded online CV•Demonstrate your expertise•Create deeper dialogues anddiscussions•Automate updates toLinkedIN, Twitter & Facebook
MORE INFOBlogs -www.femalebreadwinners.comwww.mariasadler.com/marias-blogwww.socialmediaexaminer.comBooks -How to Build your Reputation - Rob BrownMe 2.0 - Dan SchawbelBeyond the Boys’ Club & Female Breadwinners -Dr Suzanne Doyle-Morris