This document discusses the relationship between power and culture. It states that culture is a broad term encompassing various definitions from different writers, but originally referred to cultivating the earth. Cultural studies examines the interaction between humans and power. The document argues that cultural issues are mediated through questions of economics and politics, so culture is inherently about power. It provides examples of how certain entities have exerted power over culture, such as the Gregorian calendar established by Pope Gregory XIII now being globally followed, and brands like Levi's jeans and the iPhone shaping aspects of modern culture.

1. Power and Culture
 Name – Megha B Trivedi
 Course – M.A. English
 Sem – 2
 Batch – 2016-2018
 Enrolment No – 2069108420170030
 Submitted to – Smt. S. B. Gardi Dept. Of
English MKBU
 Email ID – meghatrivedi666@gmail.com
 Roll No – 18
 Paper No- 8 Cultural Studies

2. What is Culture
 Culture is large
umbrella term
 Various views
regarding culture as
per different writers
views
 ‘Cultura’ – ‘Colere’ =
‘To Cultivate’ =
Culture
 Cultural studies is an
interdisciplinary field
of research and

3. Cultural
studies
Culture
Power
Identities

4. Culture and Power
 Cultural issues and
themes are mediated
through question of
economy ( Profit ) and
politics ( Power ) .
Culture is therefore
about power
 Cultural studies
investigates the
interaction between
‘Human and Power’
 Power and culture
both are

5. Examples……..
 Calendar is not our
part of culture
 It is made by Pope
Gregory XIII, who
introduced in 1582
 Known as a
Gregorian calendar
 Now, It’s rule over

6.  Western Culture
 Fashion
 Ex – Levi’s brand of
denim Jeans
 Founder – Levi Srrauss
 Privet owned American
clothing Company
 Education
 Thomas Babington
Macaulay
 English Education Act –
1835
 English language
became global language

8. Chinkara case
1) Apple iphone - Steve Jobs,
American multinational
company
2 ) Mall culture - Term used

9. Conclude….
How power rule each and
every Fields
Specially ‘ Big – Brother’ (
America )
Then it’s become a part of
our Culture

10. Thank