Digital Humanities

1. Cultural Studies’different aspects
Nanditaba Chudasama
Semester : 3
Enrollment no : 3069206420200006
Roll no : 13
Batch: 2020- 2022
S.B Gardi Department of English Maharaja
krishnakumarsinhji Bhavnagar University

2. Cultural studies is a field of
theoretically, politically, and empirically
engaged cultural analysis that
concentrates upon the political
dynamics of contemporary
culture.Cultural studies researchers
generally investigate how cultural
practices relate to wider systems
of powerassociated with or operating
through social phenomena, such
as ideology, class structures, national
formations, ethnicity, sexual
orientation, gender, and generation.
Cultural studies views cultures not as
fixed, bounded, stable, and discrete
Definition

3. In recent decades, as capitalism has
spread throughout the world via
contemporary forms of globalization,
cultural studies has generated important
analyses of local sites and practices of
negotiation with and resistance to
Western hegemony.
cultural studies must grapple with the
fact that "we now live in an era when,
throughout the capitalist world, the
overriding aim of government economic
policy is to maintain consumer spending
levels. This is an era when 'consumer
confidence' is treated as the key
indicator and cause of economic
Globalization
Cultural Consumption

4. Cultural studies, drawing upon and
developing semiotics, uses the concept
of text to designate not only written
language, but also
• television programs
• films
• photographs
• fashion
• hairstyles
and so forth; the texts of cultural studies
comprise all the meaningful artifacts of
culture.
Cultural studies approach the sites and
spaces of everyday life, such as pubs,
living rooms, gardens, and beaches, as
"texts."
The Concept of “Text”

5. Rather than concentrating exclusively on the
group of elite texts that make up so-called "high
culture," Cultural Studies takes as its focus
the whole complex of changing beliefs, ideas,
feelings, values, and symbols that define a
community's organization and sense of itself.
Focus
What is cultural Studies’ major?
Cultural Studies is an interdisciplinary major that
examines issues of race, ethnicity, class, and
culture. Drawing on social, cultural, and literary
theories, this major introduces methods of
interpretation for the analysis of cultural objects
in their social contexts.

6. In Introducing Cultural Studies, orientalist scholar Ziauddin Sardar lists the
following five main characteristics of cultural studies:
•The objective of cultural studies is to understand culture in all its complex forms,
and analyzing the social and political context in which culture manifests itself.
•Cultural study is a site of political criticism. For example, not only would a
cultural studies scholar study an object, but they may also connect this study to a
larger political project.
•Cultural studies attempts to expose and reconcile constructed divisions of
knowledge that purport to be grounded in nature.
•Cultural studies has a commitment to an ethical evaluation of modern society.
•One aim of cultural studies could be to examine cultural practices and their
Characteristics of Cultural Studies

7. Appadurai, Arjun .Modernity at Large:
Cultural Dimensions of Globalization.
Minneapolis: University of Minnesota
Press.1996.
Gilbert, Jeremy . "Against the
Commodification of
Everything". Cultural Studies.2008
Fiske, Hodge.Myths of Oz: Reading Popular Culture.
Boston.1987
Sardar, Ziauddin .Introducing Cultural
Studies. New York: TotemBooks.1994
Citations

8. Thank you…