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In this presentation, we (Olaf Kuhlke and Mike Mullins) would like to share the process and experience of building the B.A. program in Cultural Entrepreneurship at UMD. This new major, starting in Fall 2013, integrates entrepreneurship education traditionally housed in business schools with liberal arts skills, particularly focusing on foreign languages, communication and creative thinking. Cultural entrepreneurship is an emerging academic discipline that examines the economic impact of culture and cultural activities. Scholarship in this realm of study has included the examination of a wide field of activities, including agriculture, agritourism, outdoor recreation, the food and beverage industry, sports, digital media, place marketing, and citizen diplomacy. Cultural entrepreneurship merges education in cultural traditions and heritage with an examination of entrepreneurial principles, as they can be applied to the for-profit and non-profit organization.