2. ● Being able to communicate effectively is a vital life skill
because without them we wouldn’t be able to have any
relationships.
● It is important aspect of human behavior
● Valued in the workplace and in demand by businesses
● Communicate with people around you is very important in
life and can make your life better.
● Communication is the foundation for all we do. What we
can empower and inspire or demotivate and demoralise
● Major Communication Skills LSRW + Non Verbal aspects
Communication is a life Skill
3. Meaning …….
● Communication (from Latin communicare,
meaning "to share") is the act of conveying
meanings from one entity or group to another
through the use of mutually understood signs,
symbols, and semiotic rules.
● Any behavior that results in an exchange of
meaning.
● The content of the communication can be facts,
ideas, concepts, opinions, attitudes and emotiom.
Communication is very important because it's the
only way we can effectively work together on
anything.
4. Definitions of Communication
● ‘Communication is a process of passing information and
understanding from one person to another.’
Keith Davis
● ‘Communication is a process by which information is
transmitted between individuals and/or organization so that an
understanding response results.’
Petter Little
● 'Communication is an exchange of facts , ideas, opinions or
emotions by two or more persons.’
Newman and Summar
5. ● Two way process (A-------B)
● Continuous process
● Goal oriented
● Inevitable
● Exchange meaning
● Complex process
● Dynamic process
● Interdisciplinary process
Features of Communication
6. 1. Communication is unintentional as well as intentional.
2. Communication is a dynamic process.
3. Communication is systemic.
4. Communication is both interaction and transaction.
Characteristics of Communication
9. Elements of Communication
● Sender (Source, communicator, transmitter)is one who initiates the
action of communicating
● Goal/purpose is the sender’s reason for communicating , desired
result of it
● Message/content is the information,ideas or thoughts conveyed
● Context/environment is a background
● Medium is an artificial method like Language in verbal, letters or words
are medium in written and symbols or signs in non verbal
communication
● Channel is whole system through which message sent like
email,radio,TV, Post office or courier, social media chats or calls
● Receiver/audience who receives, interpret message and send the
feedback to sender.
10. ● Codes : have hidden meaning , use for
confidential information like in army.
Words,sign, colors, symbols,logos etc.
● Encode : It is a mental process for both
Sender and receiver, sender can't
communicate without encoding message
for mutual understanding..
● Decode : It is a reverse process of
encoding where receiver receives and
decode message for clear understanding.
12. Role and Importance of Feedback
● Response or return message from
receiver to sender is called feedback
● Feedback is essential in communication
so as to know whether the recipient has
understood the message in the same
terms as intended by the sender and
whether he agrees to that message or
not.
● Feedback also enables us to evaluate
the effectiveness of our message
● For encouragement or improvement
● Both need feedback skills for successful
communication
14. Verbal Communication
● Communication through the use of words or
language either in oral or in written form
called Verbal communication.
● It subdivided as Oral and Written
Communication
● Oral communication requires speaking and
listening skills like in Meetings, discussion,
presentation etc
● Written communication requires writing and
reading skills in writing letters, reports,
telegrams, text messages or chatting etc..
15. Advantages of Verbal Communication
● Oral Communication
● Save time and efforts
● Important to influence people
● Avoid confusion by asking
clarification
● Effective for all, literate or
illiterate people
● Immediate or spontaneous
feedback
● Reliable and flexible
● Create friendly atmosphere
● Co-operative
● Written Communication
● Permanent record
● Can give necessary instructions,
orders or information clearly
● Suitable for long distance
communication
● Gives the receiver sufficient time to
think, act and react.
● Sent to many people at a same
time.
16. Disadvantages
● Oral Communication
● No documentary evidence
● Receiver can't remember
message accurately for a
long time
● No legal validity
● Confusion or
misunderstanding
● Leakage of secret
information
● Written Communication
● Late feedback
● Useless for illiterate
● Delayed correction
● More time consuming
● Received late
● Lack of direct relations
18. Non-Verbal Communication
● Nonverbal communication
is the transmission of
messages or signals
through a nonverbal
platform such as eye
contact, facial expressions,
gestures, posture, and the
distance between two
individuals.
19. Types of Non-Verbal Communication
Paralanguage/
Vocalics
Kinesics
Haptics/Tactile
Chronemics
Iconics
Proxemics
Physical Appearance
20.
21. Channels of Communication
External Communication
1. Outward
2. Inward
Internal Communication
Formal Channels
1. Downward
2. Upward
3. Horizontal or Lateral channel
4. Consensus
Informal Channels
1. Grapevine