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Golden XII
1.
2.
BRIEF To create
consumer's promotion in off season, which should help to build image parameters of the brand Zlat ý Ba ž ant.
3.
SOLUTION Campaign that
will entertain people
4.
SOLUTION Beer is
about meeting new people and having fun. Game was about looking the crew for ship and amusing communication. Main price was about finding new friends during the cruise on yacht.
5.
Teasing 3 x
15s TVC
6.
TV teasers
7.
8.
9.
Explanation of the
promotion 30s TVC Billboards
10.
11.
12.
13.
Entertainment for customers
To gain their attention on their way to pub or shop.
14.
15.
16.
17.
Bus stop sticker
18.
19.
20.
Entertainment for customers
In pubs and shops – places where people can look for winning signs
21.
Instore radio spot
in supermarkets
22.
Table tent in
pubs
23.
24.
Boomerang Free Card
25.
26.
Toilet sticker
27.
28.
29.
Thank you.
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