Afghan media analysis oct 2014
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Afghanistan Media Industry Analysis. The analysis are usefull for Pakistan and Afghanistan both.
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Afghan media analysis oct 2014
- 2. Mediatrack record and monitor the TV transmission on 24/7 basis. Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. In Categories Government and Mobile Phone services category always remain at the top like Pakistan, but 3rd and 4th top categories are Banks and Construction Companies that is amazing. Many Brands are Pakistan based or its media released from Pakistan like Unilever, Nestle, Coke, Huawei, Samsung, Honda, Bio,Super Asia Fan, Parwaz Fan, Haier Pakistan etc. 6:00 PM to 10:00 PM is most popular and high rated time slots, 45% burning is between these time slots.
- 3. TOP 20 Categories 40% 19% 8% 6% 5% 4% 4% 3% 3% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% PHONE SERVICES GOVERNMENT BANKS CONSTRUCTION COMPANIES/MATERIALS JUICES / ENERGATIC/SHARBAT/SQUASHES CHAIN STORES/SHOPS/SUPER MARKETS PHONE SETS SHAMPOOS DETERGENT POWDERS AIRLINES COOKING OIL & GHEE GEEZERS / HEATERS SAUCES/MAYONIES/PICKLES TOILET / FLOOR CLEANER CHIPS AND SNACKS FOAM/MATTRESS/PILLOWS/RAZAI/BLANKETS DIAPERS AIR CONDITIONERS CHARITY ORGANISATIONS/WALFARE SERVICES MILK AND DAIRY PRODUCTS
- 4. TOP 20 Players 21% 21% 8% 6% 6% 6% 5% 4% 4% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% GOVERNMENT OF AFGHANISTAN ETISALAT MTN AFGHAN TELECOM ROSHAN CORPORATION UNILIVER SALAM TELECOM SCC BUILDER UNICEF AZIZI BANK SAMSUNG ELECTRONIC MAIWAND BANK KABUL BANK SUNNY GINSENG ENERGY DRINK DURALEX BAKHTAR BANK ONYX CONSTURCTION DEYANAT LTD GINSENG ENERGY DRINK SEHAT PRODUCT
- 5. TOP 20 Brands 20% 13% 9% 7% 7% 7% 5% 5% 4% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 1% ETISALAT GOVERNMENT OF AFGHANISTAN MTN MINISTRY OF HEALTH AFGHAN TELECOM ROSHAN CORPORATION SALAM TELECOM SCC BUILDER UNICEF CLEAR SHAMPOO ETISALAT INTERNET AZIZI BANK SURF EXCEL MAIWAND BANK AFGHAN POLICE DEPARTMENT KABUL BANK SUNNY GINSENG ENERGY DRINK DURALEX BAKHTAR BANK ONYX CONSTRUCTION
- 6. TOP 10 Cluttered Programs by consumed time 15% 13% 13% 12% 10% 9% 7% 7% 7% 7% ZHWARLEEDOONA MERABAKSHISH FARIHA KARADAI SHUMA-O-MILLION SABA-O-ZINDAGI SHABKHAND WADIGARAKHAA QISAHAAIZINDAGI SALAM
- 7. TOP TV Channels by consumed time 19% 16% 15% 13% 12% 8% 6% 4% 4% 2% 0.3% ZHOWNDON ARIANA NATIONAL TOLO TV AREZU TV 1 TV SHAMSHAD KHURSHID LEMAR TV TAMADON AYNA TV NOOR
- 8. Hourly Airing Trend 1% 1% 1% 1% 2% 1% 1% 5% 6% 3% 5% 4% 3% 3% 5% 4% 3% 5% 10% 11% 13% 11% 2% 0.4% 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000
- 9. Day Part Split – Oct 2014 by consumed time AFTERNOON 17% EVENING 15% LATE NIGHT 8% LATE PRIME 3% MORNING 22% PRIME TIME 35%
- 10. Daily Airing Trend 3% 3% 3% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 4% 4% 4% 4% 4% 3% 3% 3% 1-Oct 2-Oct 3-Oct 4-Oct 5-Oct 6-Oct 7-Oct 8-Oct 9-Oct 10-Oct 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct 17-Oct 18-Oct 19-Oct 20-Oct 21-Oct 22-Oct 23-Oct 24-Oct 25-Oct 26-Oct 27-Oct 28-Oct 29-Oct 30-Oct 31-Oct
- 11. Bank Category- Share of Spend AZIZI BANK 29% MAIWAND BANK 20% KABUL BANK 19% BAKHTAR BANK 15% AFGHAN UNITED BANK 7% AFGHANISTAN INTERNATIONAL BANK 4% GHAZANFAR BANK 3% DA AFGHANISTAN BANK 2%AFGHANISTAN COMMERCIAL BANK 1%
- 12. Construction Companies Share of Spend SCC BUILDER 65% ONYX CONSTRUCTION 20% MUGHAL STEEL 9% AFGHANISTANBUL BUILDER 3% RAHEEM GARDEZI 2% GEETI BUILDERS 1%
- 13. Detergent Category - Share of Spend SURF EXCEL 76% GHAWAR WASHING POWDER 12% TOKEN WASHING POWDER 6% NET LIQUID DETERGENT 5% GOLNAR DETERGENT POWDER 1%
- 14. Cooking Oil & Ghee Category - Share of Spend MOMIN VEGETABLE OIL 49% SPAINGHAR VEGITABLE OIL 26% KHORSHID COOKING OIL 25%
- 15. Energy Drinks Category Share of Spend SUNNY GINSENG ENERGY DRINK 37% GINSENG ENERGY DRINK 27% SUPER ENERDY DRINK 20% PARTY ENERGY DRINK 9% SPEED ENERGY DRINK 7% CLICKZ ENERGY DRINKS 0.43%
- 16. Shampoo Category Share of Spend CLEAR SHAMPOO 74% SEHAT SHAMPOO 20% SHABNAM SHAMPOO 6%
- 17. Telecommunication (Phone Services) Share of Spend ETISALAT 46% MTN 17% AFGHAN TELECOM 14% ROSHAN CORPORATION 13% SALAM TELECOM 10%
- 18. Telecommunication (Phone Sets) Share of Spend SAMSUNG ELECTRONIC 58% HUAWEI MOBILE 42%
- 19. For Queries- Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34583302 Fax: +9221-34576659 e-Contact: khi@mediatrackpk.com www@mediatrackpk.com www.facebook.com/mediatrackpk www.dailymotion.com/mediatrackpk