Pakistan Tv Analysis Monthly Report January’14

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of January 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

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Pakistan Tv Analysis Monthly Report January’14

  1. 1. TV Analysis Monthly Report January 2014
  2. 2. Trend Analysis Comparison Dec 13 -Jan 14 Total Minutes of Advertising 259,637 257,825 Dec-13 Jan-14
  3. 3. Trend Analysis YoY Comparison: Jan 13 – Jan 14 Total Minutes of Advertising 259,637 208,153 Jan-13 Jan-14
  4. 4. 4% 13% Other 2% Medicine Healthcare & Medical Services 3% Government of Pakistan 4% Cullinary 7% Confectionary Construction 11% Detergents Personal Products Beverages Cellular Communication TOP 10 CATEGORIES % Share of Advt. Minutes 24% 14% 10% 7%
  5. 5. TOP 10 ADVERTISERS % Share of Advt. Minutes 10% 8% 5% 5% 4% 4% 4% 3% 3% UNILEVER P&G Qmobile TELENOR NESTLE VoiceTel Ufone RECKITT 3% Kraft Foods Liaquat Hospital
  6. 6. TOP 15 BRANDS % Share of Advt. Minutes 4% 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1%
  7. 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% 3% 3% GEO HUM TV NEWS GEO 8xm ARY ARY DIGITAL NEWS DUNYA DAWN NEWS NEWS 3% 3% 3% CITY42 A-PLUS EXPRESS NEWS 3% ATV 3% TV ONE 3% AAJ NEWS 2% Urdu-1
  8. 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 3% 3% 8xm KTN 3% 3% Apna TV Express TV ONE Ent 3% ARY NEWS 3% NEWS ONE 3% 3% 3% CITY42 HUM TV DAWN NEWS 3% ATV 2% 2% AAJ Abb Takk NEWS 2% 2% GEO ARY DIGITAL
  9. 9. Genre Split in January 2014 % Share of Advt. Minutes MOVIES 3% MUSIC 8% Ent 41% SPORTS 2% FOOD 1% KIDS 1% RELIGIOUS 1% HEALTH 0% NEWS 43%
  10. 10. Time Band Split January 2014 % Share of Advt. Minutes Prime Time (19:00 22:59) 29% Evening Time (17:00 - 18:59) 10% Late Prime Time (23:00 - 23:59) 6% Late Night (00:00 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 16:59) 27%
  11. 11. For query on DATA, please contact: MEDIA BANK Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696 For other queries, please contact PAS at: secretariat@pas.org.pk THE END

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