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Top most innovative billboards around the world
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The Most Innovative Billboard Ads
from Around the
World
I know, it’s hard to believe that there could be anything original about such a
tired form of advertising.
That said, I am willing to bet that if you passed by these billboard ads as you
were moseying along in your daily travels, they wouldn’t just catch your
attention, they would capture it.
But don't take my word for it. See for yourself
Data collected by
mediatrack team
2. Oldtimer - Austria
How often do you notice the billboard advertisements on the side of the road when
you're speeding along on the highway? Well, anyone driving through this tunnel in
Austria can’t possibly miss this billboard. Drivers on this highway literally have to drive
right through the ad.
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Formula Toothpaste - Indonesia
This billboard was created to highlight the idea that Formula Toothpaste “builds strong
teeth.” As you can see, rather than using a pretty model with pearly whites, the billboard
shows a man whose teeth are so strong that he is actually pulling the advertisement off
of the structure, metal and all.
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Nationwide Insurance - USA
Believe it or not, this billboard is NOT an advertisement for paint. This ad is actually part
of the Nationwide Insurance “life comes at you fast” campaign. This billboard uses the
paint to drive the slogan home. As you can see, the paint looks as if it flowed right off of
the billboard, covering the side of the building, the parking lot, and even a couple of
cars below.
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Tylenol - Toronoto, Canada
This billboard is designed to suggest that Tylenol can help you overcome a headache
and “get back to normal.” Through the creative use of a wrecking ball, this billboard
definitely makes the severity of this man’s headache and the strength of Tylenol clear.
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Panasonic - Indonesia
In order to advertise Panasonic’s nose hair trimmer, this billboard was displayed directly
behind power lines. It uses the cables to show how desperately this man needs
Panasonic's nose hair trimmer while also adding some comedic value to the billboard.
7. The Economist - UK
This billboard can actually sense when a person passes under the lightbulb, causing it to
turn on as if to suggest that reading The Economist will expose you to great ideas.