Media Monitoring in Afghanistan
•Download as PPTX, PDF•
0 likes•778 views
Afghan TV media analysis July 2016. The Analysis covers the Top Advertised Categories, Players, Brands and Top Channels etc.
Recommended
Recommended
More Related Content
Viewers also liked
Similar to Media Monitoring in Afghanistan
Similar to Media Monitoring in Afghanistan (20)
More from Mediatrack Pakistan
More from Mediatrack Pakistan (20)
Recently uploaded
Recently uploaded (20)
Media Monitoring in Afghanistan
- 2. about Mediatrack is pioneer media monitoring company for Afghan media, working since 2009. Mediatrack cover all major TV Channels of Afghanistan. Last 9 years historical data is available for analysis. In Afghanistan, like Pakistan telecom sector is hot category. 5 major Players of the category have average 25% share of total media spend. Amazingly energy drink is 2nd large category by spend more than 20 Players of the category were active this Month followed by Government campaign.
- 3. Top 20 Categories Jul 2016 Data Source: 27% 21% 9% 7% 5% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% PHONESERVICES JUICES/ENERGATIC GOVERNMENT PHONESETS BANKS CHAINSTORES/SHOPS CARBONATEDSOFT DRINKS HOSPITALS CONSTRUCTION COMPANIES/MATERI… MINERAL WATER/FILTERS DIAPERS TOILET/FLOOR CLEANER AIRLINES DETERGENT POWDERS HAIRREMOVING PRODUCTS UPS/BATERIES/GENER ATORS/CABLES INSTITUTES FANS MILKANDDAIRY PRODUCTS READYTOCOOK FOODS *The analysis is based on spend in USD.
- 4. Top 20 Players Jul 2016 Data Source: 9% 9% 7% 6% 6% 5% 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% SALAMTELECOM GOVERNMENTOF AFGHANISTAN ETISALAT PAMIRGROUP AFGHANTELECOM BLUESONIC MTN GINSENGENERGY DRINK AZIZIBANK CARABAOENERGY DRINK THECOCACOLA EXPORT… GOLDENPOWER ENERGYDRINK EVYBABYDIAPERS BAKHTARBANK ROSHAN CORPORATION LIVPURE GULRANGPRODUCTS SUPERMAXENERGY DRINK A+LIVEENERGY DRINK AAB-E-ANAAR *The analysis is based on spend in USD.
- 5. Top 20 Brands Jul 2016 Data Source: 9% 7% 6% 5% 4% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% SALAMTELECOM ETISALAT AFGHANPOLICE DEPARTMENT BLUESONIC AFGHANTELECOM MTN GINSENGENERGY DRINK SHAFAJUICE PARTYENERGYDRINK AFGHANWIRLESS AZIZIBANK GOVERNMENTOF AFGHANISTAN CARABAOENERGY DRINK SPRITE3G GOLDENPOWER ENERGYDRINK EVYBABYDIAPERS BAKHTARBANK ROSHAN CORPORATION LIVPURESMARTRO PURIFIER GULRANGPRODUCTS *The analysis is based on spend in USD.
- 6. Top Channels Jul 2016 Data Source: 20% 20% 18% 9% 7% 7% 6% 6% 3% 3% 2% SHAMSHAD TOLO TV ARIANA NATIONAL 1 TV AYNA TV HEWAD TV KHURSHID AREZU TV LEMAR TV NOOR TAMADON *The analysis is based on spend in USD. Although TOLO is expensive channel but Shamshad is clutter so its parallel to TOLO
- 7. Pakistani / Pakistan based Clients on Afghan media Jul 2016 Data Source: G.F.C FAN 26% DIAMOND PAINTS 1% SAMSUNG ELECTRONIC 9% COCA COLA 52% KNORR NOODEL 12% These are Pakistani or Pakistan based brads. uniliver, Nestle and Coke is a reregular and major Players of Afghan media. They launched media from Pakistan and Pakistani TVC with dobbing in Dari / Pashto language
- 8. Bank Category Share of Spend Jul 2016 Data Source: AZIZI BANK 47% BAKHTAR BANK 31% AFGHANISTAN INTERNATIONAL BANK 13% AFGHAN UNITED BANK 6% AFGHANISTAN COMMERCIAL BANK 1% DA AFGHANISTAN BANK 1%
- 9. Phone Services Category Share of Spend Jul 2016 Data Source: SALAM TELECOM 34% ETISALAT 26% AFGHAN TELECOM 14% MTN 12% AFGHAN WIRLESS 8% ROSHAN CORPORATION 5% UA TELECOM 1% *The analysis is based on spend in USD.
- 10. Phone Sets Category Share of Spend Jul 2016 Data Source: BLUE SONIC 65% ASHNA MOBILE 15% LP MOBILE 11% IVA MOBILES 9% *The analysis is based on spend in USD.
- 11. Milk & Dairy Category Share of Spend Jul 2016 Data Source: TAAZA PURE MILK 52% MUMTAZ CREAM 25% LAYLA CREAM 20% PAGAH DAIRY PRODUCTS 3% *The analysis is based on spend in USD.
- 12. For Quires : Postal Address : mediatrack House | E107, Block B, Gulshan-E- Jamal, Rashid Minhas Road, off Shahrah-e-Faisal, Karachi-Pakistan Phones/Faxes Phone: +9221 34583302-3 Fax: +9221 34576659 e-Mail khi@mediatrackpk.com www@mediatrackpk.com Data Source: