TV media analysis covered the overall TV medium three days advertising on Eid-ul-Adha (1-3 Aug) 2020. Who with how much budget active on TV this EID in Coved-19. Percentages figures are based on consumed time of pure commercials. Amazingly this EID was more cluttered as compare previous EID 2019.

1. Data Source:
Media Analysis
Eid-ul-Adha 2020
Medium: TV
Market: Pakistan

2. Data Source:
Synopsis
TV media analysis covered the overall TV medium three days advertising on Eid-ul-Adha
(1-3 Aug) 2020. Who with how much budget active on TV this EID in Coved-19.
Percentages figures are based on consumed time of pure commercials.
Amazingly this EID was more cluttered as compare previous EID 2019. The reason may
be low rates of Media, after long break advertisers rush on media, Real-estate Category
heavily active, 38 new campaigns launched on this EID etc.
Following are points to be covered.
Top 20 Categories
Top 20 Player
Top 20 Brand
Channel Genre Share
Hourly Airing
Day Part Split
Airing Trend
New Campaigns Launched on Eid Days (based frequency)
Categories New Campaigns Launch on Eid (based frequency)
Yearly Comparison 2019 Vs 2020
NOTE:
In top categories Cleaning material, Tea and Construction are at the top. Uneliver is the top advertiser
with 23% highest share.

3. Data Source:
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
Top 20 Categories

4. Data Source:
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Top 20 Player

5. Data Source:
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
Top 20 Brand

6. Data Source:
NEWS ENTERTAINMENT REGIONAL MUSIC MOVIES KIDS SPORTS FOODS
46%
30%
13%
5%
3% 2%
0.3% 0.2%
Channel Genre Share

7. Data Source:
Hourly Airing Trend
0%
1%
2%
3%
4%
5%
6%
7%
8%
00:00-00:59
01:00-01:59
02:00-02:59
03:00-03:59
04:00-04:59
05:00-05:59
06:00-06:59
07:00-07:59
08:00-08:59
09:00-09:59
10:00-10:59
11:00-11:59
12:00-12:59
13:00-13:59
14:00-14:59
15:00-15:59
16:00-16:59
17:00-17:59
18:00-18:59
19:00-19:59
20:00-20:59
21:00-21:59
22:00-22:59
23:00-23:59
Eid 1st Day Eid 2nd Day Eid 3rd Day

8. Data Source:
Day Part Split
0%
5%
10%
15%
20%
25%
30%
35%
Eid 1st Day Eid 2nd Day Eid 3rd Day

9. Data Source:
Airing Trend
34.5%
33.7%
31.8%
Eid 1st Dat Eid 2nd Day Eid 3rd Day

10. Data Source:
New Campaigns Launched on Eid Days
26
7
5
Eid 1st Day Eid 2nd Day Eid 3rd Day

11. Data Source:
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
Categories Launched New Campaigns on Eid

12. Data Source:
Comparison
32%
33%
35%
34%
34%
32%
Eid 1st Day Eid 2nd Day Eid 3rd Day
2019 2020
High percentage
because Eid 3rd day
& 14th August

13. Data Source:
For Quires :
Postal Address :
Mediatrack House | B-35, Block-2, Gulshan-e-Iqbal, off Rashid
Minhas Road, Karachi – Pakistan
Phone: +92 21 34971371-2-3
03 111 762 111
e-Mail
khi@mediatrackpk.com
www.mediatrackpk.com