Pakistan Tv Analysis Monthly Report February 2014

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

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Pakistan Tv Analysis Monthly Report February 2014

  1. 1. TV Analysis Monthly Report February 2014
  2. 2. Trend Analysis Comparison Jan 14 - Feb 14 Total Minutes of Advertising Jan-14 Feb-14 259,637 263,141
  3. 3. Total Minutes of Advertising Trend Analysis YoY Comparison: Feb 13 – Feb 14 208,711 263,141 Feb- 2013 Feb- 2014
  4. 4. TOP 10 CATEGORIES % Share of Advt. Minutes 22% 16% 13% 8% 6% 6% 6% 4% 2% 2% 15% Cellular Communication Beverages PersonalProducts Detergents Construction Confectionary Healthcare& MedicalServices Cullinary Food HomecareProducts Other
  5. 5. TOP 10 ADVERTISERS % Share of Advt. Minutes 11% 6% 5% 5% 4% 4% 4% 3% 3% 2% UNILEVER Qmobile RECKITT NESTLE P&G VoiceTel PEPSI COLA TAPAL TEA Liaquat Hospital Mobilink
  6. 6. TOP 15 BRANDS % Share of Advt. Minutes 3% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1%
  7. 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
  8. 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 8xm KTN Apna TV NEWS ONE Awaz ATV CITY42 HUM TV DAWN NEWS KohiNoor TV ONE ARY NEWS JALWA A-PLUS ARY DIGITAL
  9. 9. Genre Split in Feb 14 % Share of Advt. Minutes Ent 43% NEWS 41% MUSIC 8% MOVIES 3% FOOD 2% SPORTS 1% KIDS 1% RELIGIOUS 1%
  10. 10. Time Band Split Feb 14 % Share of Advt. Minutes Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6%
  11. 11. THE END For query on DATA, please contact: MEDIA BANK For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696

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