The document discusses defining and identifying a target audience for a social realism film. It provides examples of target audiences for similar films like Ill Mannors and Adulthood. The target audience for the author's film is identified as males and females between ages 18-30 due to the film's 18 rating and explicit content involving drugs, sex, and other inappropriate topics. Research showed this age range enjoyed a rough cut of the opening scene. The film may also appeal to some older audiences due to its neo-noir subgenre.

1. Who would be the audience
for your media product?

2. What is a target audience?
 A target audience is a specific group of people within a target
market that a product or marketing message of a product is
aimed at
 Target audiences can also be niche group who all have a
similar factor for example age, gender, ethnicity
 Within the media industry a target audience is the group of
people who you product is aimed at, normally identified by
age, gender or people with similar interests

3. Target Audience for Social Realism Films
 I have researched the target audience for similar films to mine:
 Ill Mannors-The target audience for Ill Manors are teenagers aged
15-34 year olds. They re most likely going to be in socio economic
groups B, C2, D and E. This is because the movie involves a lot of
violence and gang nature attracting the young adults and
teenagers.
 Adulthood -The movie shows everyday life and struggle of
London’s teenagers. The movie is aimed at mostly at males aged
15-20 and for both Caucasian and Afro-American group of people,
that like to watch movies that reflect every day issues.

4. My Target Audience- Age Restrictions
 One of the areas that will restrict our audience audience
would be due to rating of films. Our film will therefore have
to be rated 18 as we have explicit scenes in our film including
the use of:
 Drugs
 Sexual Relations
 And other inappropriate topics

5. My Target Audience-Reality of Social
Realism Films
 We are aware that lots of people who are younger than 18
can expose themselves to these type of films, however we
will not promote our film to anyone under 18 because of the
ratings system

6. My Target Audience- Not only social
realism lovers
 As our film is a non conventional social realism as all our main
characters are girls and therefore have a target audience of
both genders as social realism films are normally preferred by
men.
 Overall our target audience would be male and females
between 18-30

7. Audience Research
 I did some market research into my target audience by
putting a rough cut of my opening on social networking sites
to get feedback. I got a very good response with both girls
and boys between 18-30 enjoying it. However as expected
younger people also enjoyed it but as explained previously
my target audience needs to start at 18

8. Other possible audience interests
 Although our film is a social realist film, our sub genre is neo
noir and therefore would expect some older people to be
interested in the film however would not make them our
primary target audience
 Possibly as well people from other countries might be
interested to learn and understand the English culture of
some of the types of characters in social realism films

9. Here is the type of people we would think
to be interested in our film: