1. In what ways does your media product develop or
challenge forms and conventions of real media products?
In our opening we have followed the conventions normally used in an opening
title sequence. These include the order of title’s, the length of each title, which
we found, are between 3 to 4 seconds and the sense of enigma being created. As
well as this we have considered the tone and the average length of the whole
sequence (2 to 3 minutes long).
We have developed ideas from La Haine title sequence. Firstly the font with
black/white titles. We developed this convention by making the titles appear to
type and they appear from left/right/top/bottom of screen etc.
Genre Conventions Used
We have created the opening title sequence to a new British social drama film.
They are usually low budgeted, set in a city/real-world locations. An example of
this is Ill Manners, which is set in the centre of London in a real life council estate
with natural lighting and is based about social issues including crime,
relationships, politics etc. Ill Manors is largely based around drugs and crime,
with ‘This is England’ focusing more on politics and race. They include a
predominately male cast. However we have challenged this by using three main
women actors in our opening

2. This is a scene from Ill Manors, which has used natural lighting, and we have
chosen to also use this type of lighting.
We have tried to create a different identity of each of our characters. The girl
below is wearing a costume not normally associated with a social realist films.
She is a shown wearing rubber duck earrings and an indie jacket with chunky
white shoes.
The girl in the middle is wearing bold, bright and vibrant red lipstick, which sets a
sense of mystery. She is wearing a full tracksuit. This outfit can be seen in
almost all social realist films.
This shot has been taken from the La Haine.

3. We have used different camera shots including an establishing shot, close-ups
(to convey emotion) , reaction shots, 3-shot Framing etc. We have looked how
the framing and composition has been used in other social realm films and have
tried to do the same in our opening.
Extreme close up-
Our film Shot from Brick
Medium Shot from behind-
Ours Shot from Ill Manors

4. Low angle medium shot-
Ours Shot from kidulthood
Extreme long shot-
Ours Shot from Brick
Neo Noire
Finally our sub genre for the film is neo noire and we have used some of the
classic conventions shown in these films too. For example some objects that the
girls are wearing are shown before seeing the girls creating mystery for the
audience, who are confused however wanting to watch on.

5. Challenging the Convection
We have used a predominately female cast, which is very rare in social realist
films.
For example, in most British social films women are subordinate to men and are
normally just girlfriends or wives in the background. In our opening women have
been casted as the lead roles. The men’s role in our opening is much less
significant. This is unusual for a social realist film.
These stills have been taken from British social realism films. This is the generic
way in witch women are represented in this style of film. However in our opening
the women have all the power and are shown on the own, being influential and
important roles as seen below.
In conclusion, although we have challenged some of the conventions of actual
media using the same genre as our film, overall we have tried to use the genre
we have chosen to help us develop our film and make it appeal to a similar
audience that films such as Ill Manors attract.