3. Demographics and Psychographics
The mood board represented is aimed at our target
audience, which is associated with the age group of 15-
19 years old. This is because this particular age group will
form and build a personal identity with our horror trailer.
Although the demographics for our target audience
begin from E ranging from C2. My reason for this is
because these people have the most amount of times on
their hands as their either casual/basic workers or in
education. This horror trailer is aimed at a wide population
of the audience however above the age of 15 and the
certificates for horror films is stated by the BBFC.
4. The most courageous and adventurous people that are
bursting with energy are those that will see this film. This is
because they are young and free spirited, known as
explores .
Aspirers are another group in the psychographics
category that will want to see this film. This is because
they like to keep on top of new things and up to date
‘trends’
5. The mood board reflects our target audiences interests
and what they will relate to within this film as audience
members may feel that they can connect with certain
characters, feeling the need to divert from their
everyday life's.
