2. we aimed to produced a crime fiction movie opening which
would captivate the viewer enough to want to watch
a hole movie on it , to do this we needed to identify
our audience and how to appeal to them. The Crime
Fiction genre usually targets males between the ages
of 18-34.
When we knew this was our audience we did some primary
research into just what type of people we where
looking at from a human aspect (not just
statistically). I found people in my area to talk to
ranging from the upper sixth form to middle age, we
discussed what type of things they looked for in crime
fiction and what drew them into it in the first place.

3.  When looking at a age rating we turned to the BBFC
 (the British Board of Film Classification). We knew that our audience
was primarily between the ages of 18-35 however this did not go to
say that we would aim to make it so graphic it is rated an 18 as this
excludes audiences ranging just under our target audience and
recues our ability for our film to be watched in large groups if it was
an 18.
 Further more to be a 18 would suggest that our film contains :
-illegal drug use, which may cause harm to public health or
morals. This may include portrayals of sexual or
sexualised violence which might, for example, eroticise or
endorse sexual assault
-explicit images of sexual activity which cannot be justified by
context. Such images may be appropriate in ‘R18’ works, and in
‘sex works
when in fact it does not contain these things. Our product is gritty
but not unnecessarily so , everything is done for a reason and there
are no use of drugs that might promote its use but more highlight its
issue .
 We decided our video would be certificate 15. This is because it may
feature occasional swearing but not repeated use. It will not include
dangerous behaviour but not to the description the bbfc deeps the
next level (e.g. hanging, suicide and self-harming) and will not
“glamorize” easily accessible weapons. There will be no nudity or
sexual activity. There will be some violence but it will not dwell on
the infliction of pain or injuries. Gory images will not be included in
our film and no reference to sexual violence.

4. This person is one of the people I
interviewed , he is perfect example of the
Seeing as our rating is a 15 we are people we are aiming at. This is person is This person represent the older ages
looking to expand out target 19 years old and male who loves crime I asked in my focused groups . His
audience to be able to suit this fiction . His character is quest charismatic personally it is different to that of
vast audience without and energetic with a down to earth mind the younger years but this is to be
compromising the themes that set. expected as a result of years more
make it what it is. I think wee aim experience in life. The way I aimed
to this young audience (16-18) by The way in which we aimed to this part of to the older people is by using
the same means we do with the our audience was to entice their darker themes and making the
rest of our audience with a good inquisitive side that desires involvement rating a 15 thus showing this was not
plot and audience inclusion. I also in gripping and entertaining films. This a children's film.
believed that in not using strong was done by using Roland Barthes codes
themes that would put us in the which got the viewer involved by using I was imperative to make sure that
18 category we will allow that mysteries and signifier thus getting them we maid sure that within any trailer
market to be able to view our film to try and work out the mystery promos and first few minutes of the
without compromising our main themselves which is what our audience – film the audience knew that this was
audience . not just this part of our audience but not a children's film, but an adult
most of it – desire one containing mild but powerfully
executed dark and gritty themes.