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PR in the marketing mix Ian mc Keever MPRII/ Reading references Chapter 9 Marketing Communications (BA Case study) / Chapter 12 Marketing Additional web refs: Christopher Roscia ‘The authentic Brand’ Andrew Wernick ‘Promotional culture’
Section A PR in the wider marketing mix… ,[object Object],[object Object],[object Object]
Pr in the marketing mix… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pr in the marketing mix… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pr v Advertising?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pr v Advertising?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pr in the marketing mix… ,[object Object]
Pr in the marketing mix: Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pr & Relationship Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR + Marketing PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Pr in the marketing mix

  • 1. PR in the marketing mix Ian mc Keever MPRII/ Reading references Chapter 9 Marketing Communications (BA Case study) / Chapter 12 Marketing Additional web refs: Christopher Roscia ‘The authentic Brand’ Andrew Wernick ‘Promotional culture’
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