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The four models of pr

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The four models of
  Public Relations

20092607 Lee Da-jeong

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CONTENT
• Grunig

• The four models of PR
 1) Press agentry /publicity model
 2) Public Information model
 3) One-way asym...

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Question

                         Who is Grunig?



           What is the four models of PR

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The four models of pr

  1. 1. The four models of Public Relations 20092607 Lee Da-jeong
  2. 2. CONTENT • Grunig • The four models of PR 1) Press agentry /publicity model 2) Public Information model 3) One-way asymmetrical model 4) Two-way symmetrical model • Where Using
  3. 3. Question Who is Grunig? What is the four models of PR
  4. 4. James E. Grunig • Grunig received his Ph.D. from the University of Wisconsin-Madison in 1968 and is Professor Emeritus for the Department of Communication at the University of Maryland • He has helped to improve the Public Relations profession by adding new theories including the four models of Public Relations Source : Wikipedia/ http://en.wikipedia.org/wiki/James_E._Grunig
  5. 5. Introduce Models 1. Press agentry /publicity model • Purpose : Propaganda • Type of Communication : One-way communication • Communication Model : Provider Receiver • Model Characteristics : Uses persuasion and manipulation to influence audience to behave as the organization desires. /Source : Wikipedia
  6. 6. Introduce Models 2. Public Information • Purpose : Spread of Information • Type of Communication : One-way communication • Communication Model : Provider Receiver • Model Characteristics : Uses press releases and other one- way communication techniques to distribute organizational information. Public relations practitioner is often referred to as the journalist in residence. /Source : Wikipedia
  7. 7. Introduce Models 3. Two-way Asymmetrical • Purpose : Scientific Persuasion • Type of Communication : Two-way communication • Communication Model : Provider Receiver • Model Characteristics : Uses persuasion and manipulation to influence audience to behave as the organization desires. Does not use research to find out how it public(s) feel about the organization. /Source : Wikipedia
  8. 8. Introduce Models 4. Two-way Symmetrical • Purpose : Mutual Understanding • Type of Communication : Two-way communication • Communication Model : Community Community • Model Characteristics : Uses communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public(s). / Source : Wikipedia
  9. 9. Using Press Public Two-way Two-way Model Agentry Information Asymmetri- Symmetric- model model cal model al model Governmental Organ / Sport Governmental Nonprofit Competitive Performance Theater controled Organ / Company Promotion Company Education Organ In U.S.A (%) 15% 50% 20% 15%
  10. 10. THANK YOU

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