2. 11/10/19
Contents
Task 3
Introduction
3.1 Analyze how local conventions, cultural, languages, and ethical considerations may impact
marketing communications.
3.2 Role of technology in international marketing communications.
3.3 The implications and requirements of different sales and marketing communications strategies.
3D1 Analyse the concept of “globalization” and review its impact on communications.
Conclusion
3. Introduction
The presentation covers comprehensive analysis possible impacts of local customs,
languages as well as different ethical considerations of marketing communication
process. Further it describes major roles technologies in the context of international
marketing communications. Moreover, the presentation covers major implications and
pertinent requirements of sales and marketing communications strategy. The core
concept of glo
4. 3.1 Analyze how local conventions, cultural, languages, and
ethical considerations may impact marketing communications
Marketing communications pertain to strategies used by a corporation or an enterprise owner to
send promotional information concerning their product lines or key services. Marketing
communication enables the business to create several forms of compelling communications and
transmit them to the targeted population. Although there are certain factors like culture, ethics, and
local customs which directly and indirectly affect the practices of marketing communication of
multinational corporations like M.G. Car Company Ltd, as described below, as follows:
Culture:
Language:
Local customs and Values
Religious Views and Events
Ethical Considerations
5. 3.2 Role of technology in international marketing
communications:
Roles of technologies in international marketing communications are quite extensive,
Technologies have a set of innovations which have supported limited and moderate businesses in
highlighting through varied types of media where the constraints of print promotional activities are the
lowest. Internet marketing now entails creating websites and selling products and services over the
internet. Innovation is beneficial in dealing with flawless communication between persons or companies
since it provides alternatives that contribute to effective communications via smartphones and computer
systems as well as by which individuals may transfer communications and receive inputs via calls,
messaging, as well as mails.
Technology-oriented strategic plans frequently target the inappropriate areas for development,
perform too many operational processes at the same time, or struggle to articulate why a change is more
significant than another. Categorization that is inefficient wastes resources and key opportunities.
6. 3.3 The implications and requirements of different sales and
marketing communications strategies
Marketing communications, often known as public affairs, is ‘Promotion' component
of “marketing’s four Ps" that business should consider (products, places, price, promotions).
Marketing communications strategy pertains to plan that a corporation or person uses to reach a
targeted market via various forms of communications. This comprises message, the media (where
the business want to say it), as well as target (whom the business want their messages to reach).
As previously discussed, marketing communication strategy encompasses the complete range
of actions business will undertake to advertise their product lines. Following are key principles
listed along with highlighting implications as well as requirements of a distinct form of
sales/marketing communication strategies:
7. Continue…
Business should develop a yearly or bi-annual Combined Marketing Communications
Plan while maintaining the aforementioned concepts in consideration. The following is a
critical requirements for marketing tactic:
Define Branding Aspects: Branding acts as an important aspect of IMC. This basically
consists of two things. At its most fundamental, branding entails maintaining a uniform
appearance and feel throughout online and offline manual marketing materials.
Defining Marketing Communications Mix: This refers to the means business utilize to
expand the range of marketing to large potential consumers.
8. 3D1 Analyse the concept of “globalization” and review its
impact on communications
The concept "globalization" pertains to how commerce and technologies have rendered
the entire world an increasingly linked and interrelated location. Globalization embraces the
economical and societal transformations that have resulted as well. This might be compared
to the connections of a massive cobweb that have grown over millenia, with the quantity and
range of these links expanding over period. Individuals, wealth, material things, thoughts,
and perhaps even illness and destruction have traversed these delicate links in larger
proportions as well as at a faster rate than ever before in history.
9. Conclusion
Based on the aforementioned study this has been determined that international marketing is
major marketing approach through which any business may decide to go international. The
few main principles stated above must be accompanied in depth such that the corporation
earns more earnings than it does in its home market. In that environment, MG's profitability
concerns are only resolved by extensive internationalization.
10. References
Books and Journals:
Batra, R. and Keller, K.L., 2016. Integrating marketing communications: New findings, new lessons, and new
ideas. Journal of Marketing, 80(6), pp.122-145.
Bretos, I. and Marcuello, C., 2017. Revisiting globalization challenges and opportunities in the development of
cooperatives. Annals of Public and Cooperative Economics, 88(1), pp.47-73.
Fill, C. and Turnbull, S.L., 2016. Marketing communications: brands, experiences and participation. Pearson.
Kitchen, P.J. and Proctor, T., 2015. Marketing communications in a post-modern world. Journal of business strategy.
Keller, K.L., 2016. Unlocking the power of integrated marketing communications: How integrated is your IMC
program?. Journal of Advertising, 45(3), pp.286-301.
Muhammedrisaevna, T.M.S., Bayazovna, G.N. and Kakhramonovna, D.A., 2020. Goal and objectives of integrated
marketing communications. Economics, (2 (45)).
Surugiu, M.R. and Surugiu, C., 2015. International trade, globalization and economic interdependence between
European countries: Implications for businesses and marketing framework. Procedia Economics and Finance, 32,
pp.131-138.
