What is Public Relation?
• Public relations is the practice of managing
the flow of information between an individual
or an organization and the public.
• Public relations provides an organization or
individual exposure to their audiences using
topics of public interest and news items that
do not require direct payment.
Internal PR comes first
• Effective external PR starts with effective internal PR.
• This mentality is often taught at colleges and
universities, and many professionals take this to heart
early in their careers or when they are first learning
how to start a small business.
• However, internal PR is just as important and can make
a huge difference when it comes to your external
efforts. Consider some of the ways you can improve
the internal PR in your agency.
10 tips for managing Internal PR
• Lack of cooperation from d internal pr manager
• Lack of clear briefs
• Lack of information
• Lack of commitment
• Unrealistic expectation
• Establish clear responsibilities
• Lavish praise on your agency
• Give feedback to agency but support them
• Be organised and managed
• Let other part of organisation see external people at
How do you decide if PR should be
external or internal?
• Internal PR typically involves internal stakeholders -- like,
• External PR typically involves external stakeholders -- a
more diverse, potential larger group involving media,
customers, regulators, industry and others external to the
They can be separate or blended practices, depending on
the project and communications goals.
• Any PR program needs to address distinct goals and reach
certain audiences to be successful.
Responsibilities of Internal PR team
• Secure internal buy-in from the executive
• Manage the PR budget to ensure it is being used
• Drive the PR strategy and make sure the company
develops long-term strategic plans that mesh with its
overarching business goals.
Roles n responsibilities of external pr
• Work in tandem with the internal PR team to develop a
strategic PR strategy and provide counsel on campaigns or
• Proactively respond to editorial inquiries and requests as
appropriate and manage the process accordingly. Field
interview requests, coordinate and facilitate interviews,
and develop briefing materials to prepare key
• Assist the internal team in developing press materials
including press releases, key message and Q&A documents.
• Work with the internal team to flesh out messaging or to
develop a messaging architecture.
Internal v/s external
• Internal communication involves the communication that
exists within a company and can take many forms. Key to
the success of an organization is communication from
within. In order to effectively engage in two-way
symmetrical communication, (the goal of public relations
practitioners), communication is essential internally.
• External communication covers how a provider interacts
with those outside their own organization. This may be
with the public, employers, community organizations, local
authorities, job centers, careers offices, funding bodies,
specialist agencies and other training providers.
• In the end we can conclude this that both
internal and external pr are important.
• Both are dependant on each other.
• The way the company operates that
determines whether the co. Grows up or
shrinks down. The brand help but not so