internal and external public relations


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internal and external public relations

  1. 1. Internal and External Public Relation
  2. 2. What is Public Relation? • Public relations is the practice of managing the flow of information between an individual or an organization and the public. • Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.
  3. 3. Types of Public Relation Internal External
  4. 4. Internal PR comes first • Effective external PR starts with effective internal PR. • This mentality is often taught at colleges and universities, and many professionals take this to heart early in their careers or when they are first learning how to start a small business. • However, internal PR is just as important and can make a huge difference when it comes to your external efforts. Consider some of the ways you can improve the internal PR in your agency.
  5. 5. 10 tips for managing Internal PR • Lack of cooperation from d internal pr manager • Lack of clear briefs • Lack of information • Lack of commitment • Unrealistic expectation • Establish clear responsibilities • Lavish praise on your agency • Give feedback to agency but support them • Be organised and managed • Let other part of organisation see external people at work.
  6. 6. How do you decide if PR should be external or internal? • Internal PR typically involves internal stakeholders -- like, primarily, employees. • External PR typically involves external stakeholders -- a more diverse, potential larger group involving media, customers, regulators, industry and others external to the organization. • They can be separate or blended practices, depending on the project and communications goals. • Any PR program needs to address distinct goals and reach certain audiences to be successful.
  7. 7. Responsibilities of Internal PR team • Secure internal buy-in from the executive management team. • Manage the PR budget to ensure it is being used efficiently. • Drive the PR strategy and make sure the company develops long-term strategic plans that mesh with its overarching business goals.
  8. 8. Roles n responsibilities of external pr team • Work in tandem with the internal PR team to develop a strategic PR strategy and provide counsel on campaigns or projects. • Proactively respond to editorial inquiries and requests as appropriate and manage the process accordingly. Field interview requests, coordinate and facilitate interviews, and develop briefing materials to prepare key spokespeople. • Assist the internal team in developing press materials including press releases, key message and Q&A documents. • Work with the internal team to flesh out messaging or to develop a messaging architecture.
  9. 9. Internal v/s external • Internal communication involves the communication that exists within a company and can take many forms. Key to the success of an organization is communication from within. In order to effectively engage in two-way symmetrical communication, (the goal of public relations practitioners), communication is essential internally. • External communication covers how a provider interacts with those outside their own organization. This may be with the public, employers, community organizations, local authorities, job centers, careers offices, funding bodies, specialist agencies and other training providers.
  10. 10. Conclusion • In the end we can conclude this that both internal and external pr are important. • Both are dependant on each other. • The way the company operates that determines whether the co. Grows up or shrinks down. The brand help but not so much.