Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing public relation


Published on

Published in: Business, Technology
  • Be the first to comment

Marketing public relation

  1. 1. JubleGeorge
  2. 2. • Public Relations include a variety of programs to promote or protect companies image or individual product. • PUBLIC is any group that has an actual or potential interest in companies ability to achieve its objectives .JubleGeorge
  3. 3. FUCTIONS OF THE PR DEPARTMENT • Press relations • Product publicity • Corporate communication • Lobbying • counsellingJubleGeorge
  4. 4. • Presenting news and information about the organization in the most positive light.JubleGeorge
  5. 5. • Sponsoring efforts to publicize specific products. • Product publicity is when an organization attempts to attract public interest about a product that it offersJubleGeorge
  6. 6. Corporate communication • Corporate communication is the message issued by a corporate organization, body, or institute to its publics. OR • Promoting understanding about the organization through internal and external communications.JubleGeorge
  7. 7. • The internal communication (employees, stakeholders, i.e. share and stock holders)• external (agencies, channel partners, media, government, industry bodies and institutes, educational and general public).JubleGeorge
  8. 8. lobbying • Dealing with legislators and government officials to promote or defeat legislation and regulation.JubleGeorge
  9. 9. counselling • Advising management about public issuess, and company positions and image during good times and bad.JubleGeorge
  10. 10. JubleGeorge
  11. 11. • The companies mainly using this marketing public relations (MPR) to support corporate or product promotion and image making. • The old name of MPR was publicity.JubleGeorge
  12. 12. MPR plays an important role in the following tasks: • Launching new products • Repositioning a mature product • Building interest in a product category • Influencing specific target groupsJubleGeorge
  13. 13. • Defending products that have encountered public problem • Building the corporate image in a way that reflects favourably on its products.JubleGeorge
  14. 14. TOOLS IN MARKETING PR • Publications-annual reports,brochures,newsletters,magazins etc • Events-news conferences ,seminars, outings,trade shows etc • sponsorship-sponsoring sports or cultural activities etcJubleGeorge
  15. 15. • News-get the media to accept press releases and attend press conferences. • speeches-talks of company executives at trade associations or sales meetings • Public service activities-contribution of time and money to good causes to build the goodwill.JubleGeorge
  16. 16. • Identity media-company need a visual identity that the public immediately recognizes.  Company logos  Stationary  Brochures  Signs  Business cards  Uniforms  Dress codesJubleGeorge
  17. 17. JubleGeorge
  18. 18. Establish objectives Choose messages Choose vehicles Implement Evaluate resultsJubleGeorge
  19. 19. Establish objectives • MPR can build awareness by placing stories in the media to bring attention to a product, service , person organization or idea. • It can build credibility by communicating the message in an editorial context.JubleGeorge
  20. 20. Choose messages and vehicles • Choosing a proper message or media to spread the idea , information about the product etc. • It includes hosting major academic conventions,inviting expert or celebrity speakers,and developing news conferences.JubleGeorge
  21. 21. • Each of this events is an opportunity to develop a multitude of stories directed at different audience.JubleGeorge
  22. 22. IMPLEMENTING PLANS AND EVALUATING RESULTS • MPR contribution to the bottom line is difficult to measure , because it is used along with other promotional tools. • The easiest measure of MPR effectiveness is the number of exposures carried by the media.JubleGeorge
  23. 23. JubleGeorge