Milan SinghalMohit SinghRavneet SinghParikshit BishnoiS Venkat Raman
Public Relation is the practise of managing the flow of information between an organization and its publics.It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between and organization and its publics.
To complement the overall business plan of an organization To identify ways in which PR can help achieve an organizations objectives To focus and manage all the communications of an organization To ensure maximum benefit from all PR activitiesAn organization is only as strong as its reputation.The PR function is to manage that reputation.
Understanding The human Ego Making People Feel Important Controlling the Actions and Attitudes of Others Creating a Good Impression Developing an Attractive Personality Learning to Communicate Effectively Listening Convincing Others Giving Praise Criticizing Without Offending
Confidence Respect others Fairness Openness Competence Acceptance of pluses and minuses Courage
Communication is allabout establishinggood relationships!
Some of the most effective communication efforts are the simplest Body language is a powerful form of communication Know your audience before you communicate a message
People tend to accept facts, information and opinions from those whom they have confidence in and in whom they trust Timing is an essential component of effective communication Feedback is vital to good communication
- Every organization can improve its PR, particularly if you plan ahead.- A PR strategy helps you plan.- It will indicate what needs to be done and why.- It will help you manage expectations and achieve real, measurable results.
Where are we now? Where do we want to be? To whom are we talking (audiences)? What do we want them to do? Why do we want them to do it? What are we going to say to them (messages)? Where are we going to reach them? When are we going to reach them? Which techniques (methods) are we going to use? How much are we going to spend? What if there are unforeseen problems? How did we do (measurement and evaluation)?