2. Bauer
The types of magazines they produce are niche and mainstream
magazines, for example the niche magazines they produce would be
Digital Photo which only focuses on photography. A mainstream
magazine that they produce is closer, which has a lot of different
articles therefore covering a lot of things making it mainstream.
The target audience would be mainly men aged 20-50 as the
magazines that they produce are Golf illustrated, FHM, Zoo, Q, Mojo,
Classic cars, Match! and Practical Photography- all of which appeal to
the male audience. They also have a secondary audience which would
be women aged 18-30 as the magazines they produce are mother &
baby, closer, grazia, heat and yours.
Bauer Media is a division of the Bauer Media Group, Europe’s largest
privately owned publishing Group. The Group is a worldwide media
empire offering over 300 magazines in 15 countries, as well as online,
TV and radio stations. Their business is built on influential media
brands with millions of personal relationships with engaged readers and
listeners. Their strategy is to connect audiences with excellent content
through their broad multi-touch point brand platforms, wherever and
whenever and however they want. Their wide portfolio of influential
brands gives them advantages over pure play magazine or radio
competitors.
3. IPC Media
The types of magazines they produce are niche magazines, for
example the kind of magazines they produce would be good to
know, homes & gardens, living etc which therefore appeals to
only a specific audience.
The target audience would be mainly women aged 20-40 as the
magazines they produce are ideal home, essentials, inStyle,
look, Marie Claire, woman’s weekly and woman & home- all of
which appeal to the woman audience. They also have a
secondary audience which would be men aged 25-50 as the
magazines they produce are Golf monthly, cycling active, boat
owner and what digital camera- all of which appeal to the male
audience.
With more than 60 iconic media brands, IPC creates content for
multiple platforms, across print, online, mobile, tablets and
events. IPC Media is a Time Warner Company.
4. Immediate Media
The types of magazines they produce are niche magazines, for
example the kind of magazines they produce would be perfect
wedding, good food, top gear, card making and wildlife which
therefore appeals to only a specific audience.
The target audience would be mainly women aged 20-40 as the
magazines they produce are card making, love baking, cross
stich, easy cook, and made for mums- all of which appeal to the
woman audience. They also have a secondary audience which
would be men aged 25-50 as the magazines they produce are
top gear, history, match of the day and gardener’s’ world- all of
which appeal to the male audience.
Immediate Media Co is an award-winning special interest
content and platform company. They are one of the biggest
consumer media businesses in the UK and the third largest
magazine publisher.
5. Development Hell
Development hell only produces one magazine, which
is mix mag, which is a niche magazine as it only
focuses on dance music which would only appeal to a
certain audience.
The target audience would be both genders who are
interested in dance music, aged 18-25.
Development hell also produces other media like the
Mixmag ipad app, mixmag.net, Mixmag TV, Mixmag
Events andDontStayIn.com (the world's biggest
clubbing social network).
