1. How effective is the combination of your main product
and ancillary texts?
In our music video we developed branding by using colours. We chose the
colours red and blue to be our lead colours. Red connotes to power confidence
complements the message of the song “Don’t Let go” which is an inspirational
song encouraging listeners to be different and accumulate confidence to do so.
On the other hand blue is colour which connotes loyalty and calmness. We
placed the two colours together to symbolise that we need of both
characteristics to help us achieve our dream. We used these two colours all
though our campaign developing brand identification.
Another way we developed branding elements is
by using quotes from central London. Quotes such
as “where there is a will there is away” and “vision
is the art of seeing the invisible” are from famous
wise people who have made a mark in history.
This again supports the message of the song. It
also adds intertexuality which people will enjoy
and relate to as they identify where the quote’s
origin. Furthermore the song also helped us
develop branding. we used key lines from the song
which where the most significant such as “Time
doesn’t wait so why wait for time” and “you got a
goal break it down into fractions”, these lines will
trigger the audiences mind about the song once
they read it on the DVD pack and remind them about the message of the song.
Our poster and digi pack are all interlinked with each
other and the video. We did this
through the layout. We kept “don’t
let go” in the centre and a picture
of Mazeyboi behind that. The
picture we used for mazeyboi
reflects our first introduction of
Mazeyboi in the music video.
Furthermore the fonts we used are
kept the same from the poster to
the DVD pack. We used a bold
“Don’t let go” clear font as it’s the
name of the song and plus it’s a
positive message which will capture the audience
attention. On the DVD inside case all the pictures of
Mazeyboi seen on the poster and on the DVD are laid
out in a journey, reflecting the way the audience would have seen the campaign. The
poster being one , the DVD cover case being two and the inside case being three.

2. We created an inspirational campaign. The colours we used are bold and captivating.
This reflects our video, very quick and attention grabbing. In the back ground we put
key images from the music video, for example shots of Mazeyboi begging, following
the shots of him training to be a boxer and finally him as a rapper. This reflects the
journey which is told within the music video. We used this galactic brush to portray
the universe this conveys the possibilities that we in the universe which are
boundless.
In conclusion our Digipack was inspired by other digi packs. During our research we
realised that Digi packs reflect the artist and the video creating a brand and
reflecting an image. With our digi pack we reflected Mazeyboi as an inspirational
figure and created continuity from the video to the digi pack so that audience can
easily Identify MazeyBoi’s “Don’t let go” brand.
Here are some the stems of our inspiration all from the rap genre.