Bauer Media Group owns over 600 magazines and 50 radio stations across Europe. Distributing the media product through Bauer could exploit the experience of a similar target audience and associate the new product with Bauer's large, established brand. Lynne Segall publishes Billboard magazine with a weekly circulation of 17,000 and annual online viewership of over 15 million. Partnering with Lynne Segall could help access the indie/punk genre market and increase their audience. Time Inc. publishes over 90 magazines including NME, which targets a similar young adult audience. Distributing through Time Inc. could boost success through their expertise in the target market and marketing across owned TV programs and brands.

1. Evaluation Question 3
What kind of media institution might distribute your media product and why?

2. My Production -

3. Bauer Media Group
Bauer is a European based publisher, headquartered in Germany. They own the rights to more than 600
magazines, 400 digital products and 50 radio stations (eg. KISS fm, Magic), with their most notable print
productions being ‘Kerrang’ and ‘Q magazine’.
Bauer could be a potential distributor of my media product as they have similar styled magazines to me eg. Q
magazine. This would mean the experience of a very similar target audience could be exploited through my
production. Both my magazine and Bauer could benefit from this, as Bauer receives a large audience, and
their name is well established and well known therefore my media production would benefit because they
would be associated with a big company who caters for large audiences. Bauer could benefit as well, in the
sense that my magazine is new and because of its genre it could bring the slightly different audience as my
magazine is aimed at both genders, whereas ‘Kerrang’ and ‘Q magazine’ tends to be targeted more at
females.
This would mean their fan base and total audience would increase and their brand would become even more
influential. Furthermore, Bauer could offer the release across their multi-platform ownership, bringing the
production even more into the audiences mind.

4. Lynne Segall
Lynne Segall most knows for Billboard magazine, has a huge presence in their market of the industry.
Standing currently at 17,000 copies in circulation weekly, and over 15 million people viewing their publications
yearly they clearly have a hold on the market.
This is one reason why I think it would be beneficial for my magazine to be published by them. In return, Lynne
Segall would be able to access a genre of music they have not yet exploited (indie/punk) and potentially
become the market leader for indie/punk music. Their experience shows they have the capabilities to do so,
and my production could offer them the media to do so. Their target audience and stance on how a magazine
should be tends to be extremely basic and based solely on the pop music genre, which leads them to access
just a mainstream audience, casting aside all the other genres.

5. Time inc.
Time inc. is a popular American publishing company that would be able to publish my magazine. Time inc. is
merged with Warner communications and is owned by time warner. The company published over 90
magazines including the hugely successful music magazine NME which in a way is similar to mine. The target
audience of NME is similar to mine with their focus being young adults however, they mostly target the male
audience and use the common house colours red, black and white to emphasise this.
Although the target audience for my magazine and their already existing NME magazine focus on slightly
different genders, it would benefit both Time inc. and my production if they were to publish my magazine as I
am trying to attract an equal audience male and female, therefore the mass audience would increase as more
females would be interested.
If Time inc. published my magazine it would boost the success as they are a company that know a lot bout my
target audiences, also it may be that the fans of the company would purchase my magazines as they know the
success rate of Time inc.
Furthermore, Warner own TV programs such as cartoon network and E! which have a wide audience which
included a target audience similar to mine, in that they are teenagers/young adults of both genders, meaning
Time inc. would be hugely beneficial in marketing my magazine.

6. Buzz Media
Best knows for SPIN magazine, Buzz media decided to stop running publications in 2012,and only use
‘webzines’. My magazine can therefore, offer a way back into the market using a hard copy of a magazine,
and act as a competitor to other magazines, which could further draw more of a target audience to Buzz
Media than the other distributors.
Being online would only limit their audience as the availability becomes limited, meaning theuir influence over
the total audience is not as big as it could be.
Furthermore, SPIN in particular is quite a similar genre to mine as it caters for an indie rock/grunge niche
audience, therefore their target audience would be similar to mine as they like the same genre therefore my
publication would access more of an audience.

7. Vice Media
Vice Media is a North American digital media and broadcasting company. VICE, expanded primarily into youth
and young adult focus digital media, including online content verticals and related web series and a reord
label among other properties (eg. broadcasting two news programs on HBO). Vice media acquired i-D
magazine in 2012. The target audience of i-D is similar to mine with their focus being young adults both male
and females who consider themselves knowledgable in the fashion, music and art industries. This makes Vice
Media an ideal distributor as they have an interest in similar styled and demographic of people likewise to my
magazine, so they can offer their expertise in developing my production. It would also benefit my media
production because the company doesn’t just focus on music, it focuses on fashion, art and news, therefore
the target audience would be much much greater than mine therefore my production would benefit because I
would be gaining audience from lots of different aspects.

8. In conclusion...
Vertical and horizontal integration is key in distributing magazines. The therm integration means the joining
of something to make it work. Vertical integration is when a company owns different companies in the same
selling genre while horizontal integration is when a company (eg. Time inc. and Vice media) owns
companies of the same structure such as TV, radio and magazine. This would be hugely beneficial as it can
aid popularity through TV channels and radio stations that my target audience watch/listen too, and can also
widen the target audience of my magazine.
Synergy would also be beneficial in distributing my magazine, synergy in media distribution is the sale of
products through other media conglomerates.
By researching multiple distributors, it is evident that either Time inc, Bauer and Vice Media would be suitable
to distribute my magazine. Not only do they both have experience in researching my target audience with
huge success but they both also publish many successful magazine and own a number of other successful
platforms.
However, Vice Media would probably be the most beneficial for my magazine as they own many other media
platforms including TV channels with a target audience of teenagers/young adults of both genders that my
magazine could be advertised on meaning that my magazine could be efficiently marketed and boosting sales
dramatically.