This is a powerpoint on brand identity and my ideas for using brand identity, which has been created as part of my AS Media Coursework (foundation portfolio)

1. Brand Identity
By Avinash Navani
AS Media Studies foundation portfolio

2. Brand Identity
What is brand identity?
• Brand Identity, in the context of media, is the conventions that
contribute to the visual appeal of the text (for example: colours, fonts,
logos, texts). The effect of brand identity to any media consumer is
that it establishes recognition to its audiences, so audiences
immediately know what the product is.
Why is brand identity important?
• Brand Identity is an imperative process when it comes to the
identification of different media texts. Brand identity allows audiences
to easily recognize a media text and brand identity not only ensures
familiarity, but with familiarity comes trust and so the media text is
likely to be trusted if it is recognised.
• Trust is also an element when it comes to purchasing a media text
(such as a magazine), consumers will want to be able buy a media
text that they know is of high standard and filled with great content.

3. Pictorial Examples of Brand
Identity

4. Visual Annotated Examples of
Brand Identity
The font of the masthead is
identical to the font of the
“Unstoppable” anchorage text
and other writings.
The use of yellow bars and
colour is used as an
example of brand identity,
as the colour is used
frequently and slightly
used on the masthead.
Similar font
and color is
used to ensure
brand identity.
Drake’s dark color shirt
coincides with the
background of Vibe to
ensure brand identity.
Similar color to
the masthead.
The masthead
is been hidden
by the
celebrity.
The signature white
background is used
in most Rolling
Stone magazine
editions.

5. Analysis of Brand Identity
ExamplesHow is brand identity conveyed in this magazine example?
• Brand identity is conveyed vigorously in this example of Rolling
Stone’s magazine featuring Jay Z. Firstly, Jay Z’s head covers
most of the “Rolling Stone’s” masthead (it is the same red and
familiar masthead which they use). Though it can’t fully be seen,
the style of the masthead and colours makes it easy to
recognize, as it has been used past editions. The style is what
makes the brand identity strong.
• Jay Z’s head is covering the masthead that could connote that
the Rolling Stone brand is so strong and so easily recognised
that it doesn’t need the entire masthead to be visible to the
audience in order for the audience to recognize that this is a
Rolling Stone magazine. This is not the first occasion in which
Rolling Stone has used this effect, it shows their confidence in their
brand identity and within their market.
• The white background has also been used in past examples of
the Rolling Stone, which builds a sense of familiarity with the
magazine and since the white background is so easily
recognizable in relation to Rolling Stone, it is a form of brand
identity and it helps audiences identify the magazine. It is an extra
convention incase the audiences can’t identify the masthead.

6. Analysis of Brand Identity
Examples
How is brand identity conveyed in this magazine example?
• In this example of Q Magazine, brand identity is conveyed through the
use of the Q masthead and the colours on it (red and white). The
masthead is not text but it is the Q logo, which would catch the eye of
the audience because of its bright colours. The logo and the simplicity
of the magazine’s name would allow it to be instantly identified by the
audience, and thus this is strong representation of brand identity.
• Brand identity is also conveyed through the colours and styles of the
masthead. The masthead features red and white coloring and thus
the text surrounding the magazine is of red and white color, which
conveys brand identity. The audience will see the coloring and quickly
affiliate the magazine with Q magazine because of he color of the text.
The ‘puff’ on the right of the magazine is also styled like the masthead
of the front cover, which further establishes brand identity (it is shaped
different to show variation and to stick to the puff convention of a
magazine).
• Finally, brand identity in this magazine front cover is conveyed
through the font of the text, which remains similar so that audiences
can affiliate the text with the brand itself.

7. My ideas for brand
identity
• My main ideas for brand identity includes the use of my magazine masthead in
select pages of my magazine, such as my front cover and contents page, like
Q Magazine have it in their front cover and contents pages. However, I also
want each page in my magazine to denote the colours of my masthead
throughout the magazine in the colour of the font of my main text or as a
background so that people will be familiar to the colour of my masthead and I
can build a brand around that. For example: If the colour of my masthead is red,
then I could use red backgrounds in the double page spread or in the font of the
text, as well as in other conventions of the magazine, such as the puffs.
• In addition I would also like to use the font of my masthead, as the font for all of
my headings in my double-page spread and contents page to garner recognition
from the font, I do not want to include that in my main text because I want the
text to be easy to read by my target audience.
• Equally, to using font, colours and styles, I would like to physically have the
name of my magazine on the footer of every page of my magazine, as it is the
clearest way to recognize the brand of my magazine, like how Empire magazine
do on each of their magazine issues.

8. My ideas for brand
identity
• Another idea that I would want to pursue in my magazine is continuity.
Magazines I have researched use straplines in order to show brand
identity, I would suggest that this is because audiences recognize the
magazine through the layout. I will want to use similar straplines
perhaps above my footer that will have the name of my magazine for
design and have a similar colour to my masthead so that the audience
can identify my magazine.
• Finally, I will want to use a similar layout for my magazine in terms of
my contents page and double-page spread, though the only problem
I face is that they feature different sizes (a double-page spread is A3 in
size) but I will try to make the designs featured in the magazines similar
such as the footers of the magazine and the layout of the headings
and the text to ensure brand identity.

9. The End