11. • What are the most frequently asked questions you hear?
• What do our buyer personas need help with?
• What do you wish people knew about our industry?
• What are industry bloggers, social media, and our
competitors talking about?
Brainstorm a List of Topics
12. Pick a topic.
General topic:
“running shoes”
Narrow topic:
“best running shoes for marathons”
“lifetime of running shoes”
13. When picking your topic, do keyword research.
Which keywords do your buyer personas use? Which are associated with your industry?
15. For your blog post topic,
don’t try to solve every
problem in one fell swoop.
This will make each post clear for your
readers and for search engines.
16. Make a list of topics
that support a
specific conversion.
This will help create a longer-term
blogging strategy.
17. “social media” “social media channels
for live video”
TOPIC WORKING TITLE
Start by creating a working title.
19. Make the value of the post clear.
Set the right expectations – what is the reader going to get out of it?
20. • The ideal blog post title length is 60 characters.
• Headlines between 8 -12 words are shared most often on Twitter.
• Headlines between 12 -14 words are liked most often on Facebook.
How Long Should a Blog Post Title be?
SOURCE: HUBSPOT
21. 38%
HubSpot found that headlines
ending with a bracketed
clarification performed
better than titles without
a clarification.
22. Run your title through a
preview tool to see how
the title will appear on a
search engine results page.
Google measures by pixel width.
It’s 600 pixels, which translates
to around 60 characters.
23. Put your keyword at the beginning of the title.
So that it doesn’t get cut off toward the end of a search engine results page.
24. Pick a topic and a title.
Promote offers on your blog to increase lead generation.
Optimize the post.
Blogging Best Practices
Format the post.
25. • Keep it captivating
• Grab their attention
• Use humor
• Be empathetic
• Include an interesting fact or statistic
Write an Introduction
26. If you read the first few lines of this blog post,
would you want to keep reading?
27. If you read the first few lines of this blog post,
would you want to keep reading?
28. The body of your blog
post is where your
readers will derive the
most value.
Always solve for the reader first.
Make sure you cover your topic in
full and have met the expectations
that your blog title promised.
29. Mention your keyword
at a normal cadence
throughout the body
of your post and
in the headers.
32. Sub-headers organize
and break up your
blog post into
different sections.
Sub-headers should be written with
H2 tags or smaller – never H1 tags,
which signal a title.