How to use facebook and pinterest in 30 minutes per week
How to Promote Your Library
Using Facebook & Pinterest
in Just 30 Minutes per Week!
Owner, Woo! Social Media Marketing
Constant Contact Authorized Local Expert
"How do I use social media
effectively if I don't have a lot of
time to spend on social media?"
• Quickly find relevant and engaging content to share on
• Schedule your Facebook posts for the week using a free
• Learn about a mobile app and email tool that will help you
easily manage your Facebook page.
• Create and organize your Pinterest boards so that your
followers can easily find the content they are looking for
when they visit your Pinterest page.
• Find images to pin to your Pinterest boards that are visually
stimulating and relevant.
• Other time saving tricks to ensure you stay on track with
your social media efforts!
1.11 billion monthly
48% of all Facebook
users log on in daily
On average Facebook
users spent 18 minutes
Use Facebook as
your PAGE, not your
As your Facebook PAGE, you will want to “Like” other
business pages that may have content to share.
• Go to the Facebook search bar and type in business
name. For example:
Continue to “Like” Facebook pages.
Facebook may limit how many pages you
like per day.
The purpose of this is to view “content”
that you can share on your Facebook
• As your Facebook page,
go to “Home” to see your
• Click on “Most Recent”
• Scroll through your
newsfeed to find content
that you could share on
If you find an image you would like
to share on your Facebook Page
click on the photo
• Right click
• Click “Save
• Save image
Ideal image size is 403 x 403 pixels
Schedule your Facebook posts
for the week using a free tool,
“How to Use
HootSuite for Your
Schedule your posts on your
Facebook Page Timeline:
• Images and videos
To view your scheduled
• As your page, click on
• Click on “Use Activity
To edit or reschedule
• Hover your mouse on
the top right hand corner
of the scheduled post
• A drop down arrow will
• Click on the arrow to
reschedule, edit, publish
now, or delete post.
Tip #1 – Ask Questions
Asking questions just works. Questions
get answers — which means engagement.
Tip #2 – Caption This
• Posting a funny photo & telling people
to “Caption This” always gets a great
Tip #3 – Like Every Comment
• “Like” the comments from every user as your
The person who left
the comment will
get a notification
about the Like —
which could lead to
them adding more
Tip #4 – Reply to Every Comment
• Reply to & “Like” every
comment as the page
• Mention or tag the
person in the comment
• Set aside a time every
day when you go &
Like/reply to every
comment on every post
on your page.
[Note: You don’t have to reply within minutes
unless it’s a customer service issue. However,
you should respond within 12 hours.]
How to Help Increase
KISS ~ Keep It Short & Simple
Posts with less than 80 characters get more shares.
Post a minimum of once daily (find your
2x – 3x daily? 1x hour? (yikes)
Tip: See Insights
Negative comments are inevitable:
Social networks can be a convenient
way for people to vent frustrations.
1. Always reach out to the customer.
Pick up the phone if possible
2. Let your network know that you are
addressing the issue.
Respond! Show that you are
listening and respond positively,
3. Always seek to satisfy and delight,
Manage your Facebook Page with the Facebook
Manager App for iPhone, iPad, & Android Devices
Free app for
Approximately 50 million users
80% of the users are women
Pinterest offers another great
way to keep up with creative and
cutting-edge ways libraries are
engaging with their communities.
How to Create and Organize your
Have a GOAL for your
• What will your customers be interested
• Focus on things that make people “click”
• Set a goal for each board – for example, at
least 9 pins a week.
• Find images to pin to your Pinterest boards
that are visually stimulating and relevant.
• When creating a new board, fill it up with 9
things – this way, the board doesn’t look
• Image size 736 x any pixels
• Add a description of the book
& where the reader can find it
Pin Book Covers
• Capitalize on the visual power of
Pinterest to show off book covers
• It can be a great way to attract
readers to books they might not have
otherwise checked out.
• New books, special collections, and
Create Reading Lists
Books made into movies (before they were movies)
Librarian recommendations (staff picks)
NEW - nonfiction, fiction, young adult, children’s, &
• Local authors
Social Media Might Be ....Neurotic
What works for one library, might not work
If what you have been doing isn’t working, it
might be time to re-evaluate your goals or
completely pull the plug on one of your
Social Media Should Be .... FUN!
YES, social media is fun!
Or, at least it should be!
Marketing doesn’t have to be so serious
all the time, especially on social media.
Is your content playful?
Or is it rigid and corporate?
Don’t be afraid to get creative and
experiment with your marketing.
Woo! Social Media Marketing