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How to Promote Your Library
Using Facebook & Pinterest
in Just 30 Minutes per Week!
Shelly Cedarblade
Shelly Cedarblade
Owner, Woo! Social Media Marketing
Constant Contact Authorized Local Expert
shelly@woosmm.com
facebook.c...
"How do I use social media
effectively if I don't have a lot of
time to spend on social media?"
• Quickly find relevant and engaging content to share on
your page.
• Schedule your Facebook posts for the week using a fr...
 1.11 billion monthly
active users
 48% of all Facebook
users log on in daily
 On average Facebook
users spent 18 minut...
Schedule Your Time
Sourcing Content How to quickly find relevant and
engaging content to share on
your page.
Create your own….
Share Other
People’s Content …
Use Facebook as
your PAGE, not your
personal profile.
As your Facebook PAGE, you will want to “Like” other
business pages that may have content to share.
• Go to the Facebook s...
 Continue to “Like” Facebook pages.
 Facebook may limit how many pages you
like per day.
 The purpose of this is to vie...
• As your Facebook page,
go to “Home” to see your
newsfeed.
• Click on “Most Recent”
• Scroll through your
newsfeed to fin...
If you find an image you would like
to share on your Facebook Page
click on the photo
• Right click
on the
image
• Click “Save
image as”
• Save image

Note:
Ideal image size is 403 x 403 pixels
Schedule your Facebook posts
for the week using a free tool,
HootSuite.
www.woosmm.com
“How to Use
HootSuite for Your
Business”
Schedule your posts on your
Facebook Page Timeline:
• Images and videos
• Links
To view your scheduled
posts:
• As your page, click on
“Edit Page”
• Click on “Use Activity
Log”
To edit or reschedule
your posts:
• Hover your mouse on
the top right hand corner
of the scheduled post
• A drop down arro...
Facebook Tips…
Tip #1 – Ask Questions

Asking questions just works. Questions
get answers — which means engagement.
Tip #2 – Caption This

• Posting a funny photo & telling people
to “Caption This” always gets a great
response.
Tip #3 – Like Every Comment
• “Like” the comments from every user as your
page:
 The person who left
the comment will
get...
Tip #4 – Reply to Every Comment
• Reply to & “Like” every
comment as the page
• Mention or tag the
person in the comment
•...
How to Help Increase
Your Engagement
KISS ~ Keep It Short & Simple

Posts with less than 80 characters get more shares.
Frequency
Post a minimum of once daily (find your
sweet spot).
 2x – 3x daily? 1x hour? (yikes)

Tip: See Insights
Negat...
Negative comments are inevitable:
Social networks can be a convenient
way for people to vent frustrations.
1. Always reach...
Manage your Facebook Page with the Facebook
Manager App for iPhone, iPad, & Android Devices
 Manage
Multiple
Pages
 Post...
www.nutshellmail.com
Approximately 50 million users
80% of the users are women
 Pinterest offers another great
way to keep up with creative ...
How to Create and Organize your
Pinterest Boards
Have a GOAL for your
Pinterest Page
• What will your customers be interested
in?
• Focus on things that make people “click...
• Find images to pin to your Pinterest boards
that are visually stimulating and relevant.
• When creating a new board, fil...
Pin Book Covers
• Capitalize on the visual power of
Pinterest to show off book covers
• It can be a great way to attract
r...
Board Ideas
Create Reading Lists
Books made into movies (before they were movies)
Librarian recommendations (staff picks)
...
Promote Library Activities
• Showcase fliers about your events
• Lectures
• Author visits
• Programs
• Classes
• Workshops
Share Craft Projects
•
•
•
•

Craft ideas
Craft ideas for kids
Sewing
Scrap booking
COOL
Social Media
Management
Tools
&
Tricks





Measures the success of your page.
Free of charge
Provides recommendations to improve your page
Page comparisons
• Posts by Page
• Timing
• Length of posts
• Ask more
questions
• Hashtags
• CTAs
• Page comparisons
• Industry
• Similar ...
 Provides recommendations
 Check list for page information
 Page performance
Facebook Insights….
Check Insights to see when
your fans are Facebook

Mix up the times you post.
Mix Up Your Posts!
Each fan prefers different types of
posts (status, photo, or link)!
Tip: Check your Negative Feedback.
You DON’T Have to be on
ALL Social Networks!
Social Media Might Be ....Neurotic
 What works for one library, might not work
for yours
 If what you have been doing is...
Social Media Should Be .... FUN!
YES, social media is fun!
Or, at least it should be!
 Marketing doesn’t have to be so serious
all the time, especially on social media.
 Is your content playful?
 Or is it ...
Questions?
Shelly Cedarblade
Woo! Social Media Marketing
shelly@woosmm.com
715.577.8745
www.woosmm.com
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
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How to use facebook and pinterest in 30 minutes per week

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Ideas for libraries to improve their efficiency and effectiveness with social media marketing.

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How to use facebook and pinterest in 30 minutes per week

  1. 1. How to Promote Your Library Using Facebook & Pinterest in Just 30 Minutes per Week! Shelly Cedarblade
  2. 2. Shelly Cedarblade Owner, Woo! Social Media Marketing Constant Contact Authorized Local Expert shelly@woosmm.com facebook.com/woosocialmediamarketing @SCedarblade linkedin.com/in/shellycedarblade
  3. 3. "How do I use social media effectively if I don't have a lot of time to spend on social media?"
  4. 4. • Quickly find relevant and engaging content to share on your page. • Schedule your Facebook posts for the week using a free tool, HootSuite. • Learn about a mobile app and email tool that will help you easily manage your Facebook page. • Create and organize your Pinterest boards so that your followers can easily find the content they are looking for when they visit your Pinterest page. • Find images to pin to your Pinterest boards that are visually stimulating and relevant. • Other time saving tricks to ensure you stay on track with your social media efforts!
  5. 5.  1.11 billion monthly active users  48% of all Facebook users log on in daily  On average Facebook users spent 18 minutes per visit
  6. 6. Schedule Your Time
  7. 7. Sourcing Content How to quickly find relevant and engaging content to share on your page.
  8. 8. Create your own….
  9. 9. Share Other People’s Content …
  10. 10. Use Facebook as your PAGE, not your personal profile.
  11. 11. As your Facebook PAGE, you will want to “Like” other business pages that may have content to share. • Go to the Facebook search bar and type in business name. For example:
  12. 12.  Continue to “Like” Facebook pages.  Facebook may limit how many pages you like per day.  The purpose of this is to view “content” that you can share on your Facebook page.
  13. 13. • As your Facebook page, go to “Home” to see your newsfeed. • Click on “Most Recent” • Scroll through your newsfeed to find content that you could share on your page.
  14. 14. If you find an image you would like to share on your Facebook Page click on the photo
  15. 15. • Right click on the image • Click “Save image as” • Save image Note: Ideal image size is 403 x 403 pixels
  16. 16. Schedule your Facebook posts for the week using a free tool, HootSuite.
  17. 17. www.woosmm.com “How to Use HootSuite for Your Business”
  18. 18. Schedule your posts on your Facebook Page Timeline: • Images and videos • Links
  19. 19. To view your scheduled posts: • As your page, click on “Edit Page” • Click on “Use Activity Log”
  20. 20. To edit or reschedule your posts: • Hover your mouse on the top right hand corner of the scheduled post • A drop down arrow will appear • Click on the arrow to reschedule, edit, publish now, or delete post.
  21. 21. Facebook Tips…
  22. 22. Tip #1 – Ask Questions Asking questions just works. Questions get answers — which means engagement.
  23. 23. Tip #2 – Caption This • Posting a funny photo & telling people to “Caption This” always gets a great response.
  24. 24. Tip #3 – Like Every Comment • “Like” the comments from every user as your page:  The person who left the comment will get a notification about the Like — which could lead to them adding more comments
  25. 25. Tip #4 – Reply to Every Comment • Reply to & “Like” every comment as the page • Mention or tag the person in the comment • Set aside a time every day when you go & Like/reply to every comment on every post on your page. [Note: You don’t have to reply within minutes unless it’s a customer service issue. However, you should respond within 12 hours.]
  26. 26. How to Help Increase Your Engagement KISS ~ Keep It Short & Simple Posts with less than 80 characters get more shares.
  27. 27. Frequency Post a minimum of once daily (find your sweet spot).  2x – 3x daily? 1x hour? (yikes) Tip: See Insights Negative Feedback
  28. 28. Negative comments are inevitable: Social networks can be a convenient way for people to vent frustrations. 1. Always reach out to the customer.  Pick up the phone if possible 2. Let your network know that you are addressing the issue.  Respond! Show that you are listening and respond positively, publically 3. Always seek to satisfy and delight, not defend.
  29. 29. Manage your Facebook Page with the Facebook Manager App for iPhone, iPad, & Android Devices  Manage Multiple Pages  Post, Comment, Like  Free app for Apple & Android
  30. 30. www.nutshellmail.com
  31. 31. Approximately 50 million users 80% of the users are women  Pinterest offers another great way to keep up with creative and cutting-edge ways libraries are engaging with their communities.
  32. 32. How to Create and Organize your Pinterest Boards
  33. 33. Have a GOAL for your Pinterest Page • What will your customers be interested in? • Focus on things that make people “click” • Set a goal for each board – for example, at least 9 pins a week.
  34. 34. • Find images to pin to your Pinterest boards that are visually stimulating and relevant. • When creating a new board, fill it up with 9 things – this way, the board doesn’t look “empty” • Image size 736 x any pixels • Add a description of the book & where the reader can find it
  35. 35. Pin Book Covers • Capitalize on the visual power of Pinterest to show off book covers • It can be a great way to attract readers to books they might not have otherwise checked out. • New books, special collections, and kid-friendly material. • http://bookcoverarchive.com/
  36. 36. Board Ideas Create Reading Lists Books made into movies (before they were movies) Librarian recommendations (staff picks) Fullerton reads NEW - nonfiction, fiction, young adult, children’s, & downloadable media • Local authors • • • •
  37. 37. Promote Library Activities • Showcase fliers about your events • Lectures • Author visits • Programs • Classes • Workshops
  38. 38. Share Craft Projects • • • • Craft ideas Craft ideas for kids Sewing Scrap booking
  39. 39. COOL Social Media Management Tools & Tricks
  40. 40.     Measures the success of your page. Free of charge Provides recommendations to improve your page Page comparisons
  41. 41. • Posts by Page • Timing • Length of posts • Ask more questions • Hashtags • CTAs • Page comparisons • Industry • Similar brands • Posts by others • Response rate & time
  42. 42.  Provides recommendations  Check list for page information  Page performance
  43. 43. Facebook Insights….
  44. 44. Check Insights to see when your fans are Facebook Mix up the times you post.
  45. 45. Mix Up Your Posts! Each fan prefers different types of posts (status, photo, or link)!
  46. 46. Tip: Check your Negative Feedback.
  47. 47. You DON’T Have to be on ALL Social Networks!
  48. 48. Social Media Might Be ....Neurotic  What works for one library, might not work for yours  If what you have been doing isn’t working, it might be time to re-evaluate your goals or completely pull the plug on one of your social networks.
  49. 49. Social Media Should Be .... FUN! YES, social media is fun! Or, at least it should be!
  50. 50.  Marketing doesn’t have to be so serious all the time, especially on social media.  Is your content playful?  Or is it rigid and corporate?  Don’t be afraid to get creative and experiment with your marketing.
  51. 51. Questions? Shelly Cedarblade Woo! Social Media Marketing shelly@woosmm.com 715.577.8745 www.woosmm.com

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