Details for Establishing Attitude What attitude do you want? Serious, funny, happy, salesy? What’s your company history? What are your competitors doing? What makes you different from your competitors? How do you want to be seen? Company perspective (“we”) or third-person (“the company”) communications? Can communications address the reader directly?
GoalsWhat should the piece do?• Establish as a leading source?• Review an item?• Raise awareness?• Prompt purchases or subscriptions?Are there sub-goals, likeincreasing brandawareness?
KeywordsBase keywords off of your audience’s preferencesand your piece’s goals.Items that are written starting from the keywordcan lack focus and easily become stilted.Keywords inspire snappy, pertinent headlines.Headlines can be re-worked after the content isfinished for a stronger correlation between articleand title.
Where To Outsource Your ContentFreelancers Bidding Sites Writing Sites+ High quality + Low prices + Set quality for set prices+ Personal attention - Long negotiations + Options to work directly- High price - Manage multiple offers + Quick turnaround- Long negotiations - Unclear timelines + Simple approval- No backups - Can’t talk to writer beforehand
Using a Writing ServiceSet length and the general qualityGive your titles and your expectations The more information you give in your instructions, the better the author can complete the assignment. With a strong title and clear instructions, any author should be able to write the post.Instead of choosing from a pile ofsubmissions, you simply say yes or no.
Conclusion● Understand as much as possible about your audience● Keep your attitude consistent● Set goals for each piece of content● Use your audience and your goals to generate keywords and titles● Writing sites keep the process efficient and affordable Let’s make great content!