Learn what a brand is and how to strengthen your brand by adopting these 7 effective strategies.

1. How to Strengthen Your Brand
7 Effective Ways
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2. Presented By
Mary Habres
Small Business Marketing Consultant
www.maryhabres.com
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3. What Is Your Brand?
• Your Brand Is the Total Experience Your Customer
Has with Your Business
• Your Brand Is the Perception Prospects and
Customers Have of Your Business
• It’s Your Phone Message, Your Website, Your
Business Card, Your Thank-You Note, Your Social
Media Marketing Postings, Your Business Behavior
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4. Create a Consistent Image
• Select a Company Name That Tells What You Do
• Create a Tagline That Emphasizes Your Benefits
• Choose Colors That Will Appeal to Your Ideal Customers
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5. Define Your Ideal Customer
• Who Is She – Sex, Age, Income ,
Education, Hobbies, Habits?
• What Is Her Problem?
• Where Can You Find Her?
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6. Be Unique
• Have Different Pricing Options
• Take Additional Training in Your Industry
• Join Professional Associations
• Have Great Website Design and Content
• Keep Up With Industry Trends
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7. Be Unique
• Provide Excellent Customer Service
• Allow Different Methods of Payment
• Have a Customer Loyalty Program
• Have a Customer Referral Program
• Maintain Contact With Your Customers
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8. Become the Expert
• Attend an Industry Conference Yearly
• Take Webinars
• Attend Seminars
• Attend Trade Shows
• Hire a Professional Business/Marketing Coach or
Consultant
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9. Market Consistently
• Have a Regular Social Media Marketing Schedule
• Blog At Least Once a Week; 2-3 X Is Better
• Attend One Networking Event Weekly
• Update Your Website Regularly To Remain Current
• Send a Monthly E-Newsletter to Customers and
Prospects
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10. Get Customer Testimonials
• Word of Mouth Is The Best Advertising
• Guide Customers on the Type of Information That Would
Be Helpful to Others Considering Your Services
• Use Testimonials on Business Cards, Blog Articles, Web
Pages, Ads, Social Media Sites, Etc.
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11. Give Back to the Community
• Donate a Percentage of Your Sales to
Charity
• Join a Charity and Work on a Committee
• Be a Special Events Volunteer for
Organizations Who Help the Needy
• Find an Industry–Related Charity You
Could Join
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12. The End Result
Strengthening Your Brand Should Help You Answer This
Question:
I Want My Company to Be Known As the
_____________________________________________
In (Location) __________________________ for
(Ideal Customer)_______________________________
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