1. Mealshare
Grant MacEwan
Marketing
Class
Should you specify
which marketing
class for each
presentation?

2. Buy one, give one. What is Mealshare?
• New Non Profit
• “Our goal is to provide as many meals as possible to people in need”
• Partnerships with restaurants
• Partnerships with charities
• Buy one, give one
• Our Team: Andrew, Jeremy, Derek, Board of Advisors
Mealshare - DEYA Entrepreneurship Fellowship Pitch 2

3. Buy one, give one. Problem, Opportunity, Result
• The Problem: Food Security
• 870 million chronically undernourished (1 in 8)
• 900,000 assisted by foodbanks in Canada each month (1/50)
• Use of foodbanks & shelters is increasing
• Financial support for these facilities is a constant struggle
• The Opportunity: Few Value-Aligning Purchasing Options
• Increasingly, customers are looking for ways to align their purchases with their values
• Examples: organic meat, recycled toys, local produce, LEED buildings
• The Result: Mealshare
• A Philanthropic passive giving option for food
I didn’t like the word
“passive” here.
Derek’s slide.
Mealshare - DEYA Entrepreneurship Fellowship Pitch 3

4. Buy one, give one. Mealshare Operations
• Mealshare is not a handout
• Value proposition
• Provide marketing for restaurants
• Customer experience
• Attractive alternative
• Donations
• Advertising
Presence at
Events
Social Media PR Media Website
Mealshare - DEYA Entrepreneurship Fellowship Pitch

5. Buy one, give one. Financials
• Mealshare will be successful on volume
• Mealshare income is split
• Purchasing meals
• Marketing
• Salaries
• Other business expenses
Mealshare - DEYA Entrepreneurship Fellowship Pitch

6. Buy one, give one. Whats happening now?
• How did we get here?
• Operating in 8 restaurants in 3 cities
• Expanding to Victoria in early November
• Adding 4 or 5 new restaurants in each city in late November
Mealshare - DEYA Entrepreneurship Fellowship Pitch

7. Buy one, give one. Our Vision
A world where it is easy to share food with those less fortunate and
every person’s basic nutritional needs are met as a result
Practially:
• Prove concept (summer)
• Improve branding and website
• Expand rapidly in BC and Alberta
• Develop expansion model
across the rest of Canada
• US/global expansion
X 500
X 500
Mealshare - DEYA Entrepreneurship Fellowship Pitch 7

8. Buy one, give one. Here’s where you come in!
Strategic Marketing
• Mealshare needs to attract chains
• Timeline on approaching chains (January)
• Chain Restaurants
• Differences between from independent restaurants?
• What value to they want? What can we offer them?
• Their response to Mealshare? Will they want to test it in one location?
• Standard process used when adopting new ideas? Decision makers?
• Who are our targets? Why? … Cactus Club? Earls? Boston Pizza? Hudsons?
• Develop a comprehensive marketing approach and the
necessary materials to attract chains to Mealshare

9. Buy one, give one. Some Exciting News
• Young & fast organization - Your ideas/project will be integrated into our
strategy the day you submit!
• Funding in place for implementation and resources
• I am very accessible! Email, Text, Phone, Skype, Coffee
• We’re growing fast, looking for talent over the next year
Mealshare - DEYA Entrepreneurship Fellowship Pitch 9

10. Buy one, give one. Here’s where you come in!
Marketing Metrics
We are a bit lost on valuing our promotional efforts for partner restaurants…
• Help us put a value on the promotion:
• Media (radio, tv, newspaper)
• Mealshare Experience
• Social Media
• Website hit
• General Questions:
• Are we Retention marketing or Acquisition marketing? What do restaurants focus on?
• Do we help Retain lifelong customers? Value of this?
• Deliverables:
• Template/Format to report value to partner restaurants (monthly)
• Recommendations to improve value delivered

11. Buy one, give one. Some Exciting News
• Young & Fast organization --- Your ideas/project will become our
strategy the next day!
• Funding in place for implementation and resources
• I am very accessible! Email, Text, Phone, Skype, Coffee
• We’re growing fast, looking for talent over the next year
Mealshare - DEYA Entrepreneurship Fellowship Pitch 11

12. Buy one, give one. Here’s where you come in!
Marketing Research
• Who competes with Mealshare?
• Traditional Advertising
• Newspaper, radio, tv, magazines
• Newer forms of advertising – groupon, team buy, Social Media options
• Menu and Ingredient focused
• Organic Items on menu,
• Sustainable ingredients -- ‘Oceanwise’
• Charitable Giving
• Straight Monthly Donations
• Giving Giftcards and merchandise for silent auctions etc
• Streetwise program
• What’s the Industry like?
• What is the leading option from above?
• What is the best return for restaurants money?
• How do we make Mealshare better?
• Develop a competitive analysis for Mealshare.
• Recommend ways to enhance Mealshare

13. Buy one, give one. Some Exciting News
• Young & Fast organization --- Your ideas/project will become our
strategy the next day!
• Funding in place for implementation and resources
• I am very accessible! Email, Text, Phone, Skype, Coffee
• We’re growing fast, looking for talent over the next year
Mealshare - DEYA Entrepreneurship Fellowship Pitch 13