Business HUG Day is a day to focus on the one thing that will ensure your business gets better results Hearing Understanding and Giving back incredible value to your customers.

1. BUSINESS HUG DAY
28 NOVEMBER 2013
Hear Understand Give back value
Show customers that you care
Image: Grunge Heart Clouds On Old Paper

2. A Business Hug makes good business sense

3. Customers quit
because...
68% of customers quit
because of an attitude of
indifference toward the
customer by the owner,
manager, or some
employee.

4. Customers stay
because...
64% of customers cited
shared values as the
primary reason for a
strong brand
relationship
Harvard Business Review to keep your customers keep it simple

5. Customers are
your greatest asset
“Your customer
doesn’t care how
much you know until
they know how much
you care.”– Damon Richards

6. Benefits of the Business Hug

7. Hugs build:
• Engagement
• Rapport
• Relationships
• Trust
• Customer retention
• The bottom line
• customer loyalty
• Happy customers
• Word of mouth referrals
• Repeat business
Hugs are at the intersection of customer
experience and the all important sale

8. Facts about customers
Image:Analyzing Business Data" by adamr

9. • The probability of selling to an existing customer is
60 – 70%
• The probability of selling to a new prospect is 5-20%
Marketing Metrics
• Attracting a new customer costs 5X as much as keeping an
existing one Lee Resources 2010
• Companies that prioritize customer experience generate
60% higher profits Customer Thermometer, 2012
Hugs are at the intersection of customer
experience and the all important sale
Image:Analyzing Business Data" by adamr

10. Business Hug Day
Objectives
• To spread
HUGGABILITY as a
viable business growth
strategy
• To add some fun and
creativity to small
business marketing
efforts

11. Business Hug Day Key Messages
• Huggology - the new way of doing business in a relationship
economy
• Customer engagement is the key to sustainable business
growth
• Building relationships beyond the next sale increases long-
term profits
• HUGs create brand advocates and brand awareness
• Customer engagement can be fun

12. Business Hug Day Key Messages
• Operating effectively in the Know Like Trust economy reduces
costs
• Standing out in the crowd makes you more memorable in the
eyes of your customers
• Really caring increases sales
• Advocates gets your marketing done for you for free

13. • Business Hug Mentoring Breakfast
Business Hug Mentoring Breakfast an energetic and fun breakfast event for
entrepreneurs and small business wanting to connect and meet a mentor.
• During the day
Businesses will organise their own events and activities to engage and show
appreciation to customers i.e: in store promotions, Huggathons, give a ways,
customer of the month awards, competitions etc. anything goes as long as it
shows you care!
• Evening Book Launch and Network Party
Launch of Build Better Business with a Hug by Carole Pyke – The Business Bard
and Ola Agbaimoni – The Business Detective as well as keynote speaker and an
opportunity for businesses to network.
Business Hug Day 28 November 2013

14. Business Hug Day
Promotion includes:
• Dedicated website
• Launch event
• Customer retention events/
webinars
• Email campaign
• Social Media Campaigns
• PR
• Partner conversations/
involvement
• Hug/customer retention
articles
• Building Better Business with
a Hug promotions
• Speaking engagements

15. Run a promotional
event in your
business
Become a
Business Hug Day
Partner
Spread the word
about Business
Hug Day
Get involved

16. The power behind the
Business Hug
• Business Hug Day is the brainchild of
Carole Pyke – The Business Bard
and Ola Agbaimoni – The Business
Detective from Eélan Media who are
on a marketing mission to build better
businesses and stronger brands with
a Hug.
• Eélan Media, a UK based marketing
agency, they are passionate about
hugs, stories, transforming
businesses and celebrating success
and are busily creating fresh
marketing strategies and campaigns
that help business owners use the
most effective channels of
communication with the right
messages that puts them in front of
the right audience.
t: 0845 053 7676
e: hello@eelanmedia.com
w: www.eelanmedia.com

17. BUSINESS HUG DAY
28 NOVEMBER 2013
Hear Understand Give back value
“Not what you say it’s how you make them
feel that creates a lasting relationship”
Image:Siblings Together" by Ambro