video 1: https://www.youtube.com/watch?v=VQ8zGDeqCD0
video 2: https://www.youtube.com/watch?v=nrj_udpTsPk
inbound marketing methodology: https://www.dropbox.com/s/2907lt27zm21ijw/Inbound%20Marketing%20methodology.pptx?dl=0
4. Permission modern marketing
(inbound)
Earning attention organically ,
without interrupting anyone’s path.
• Authoring books, print media
• Supporting and sponsoring events
• Earned social media
• Video content
• Powered by creativity , talent and effort
Interruption traditional
marketing (outbound)
Interrupting someone’s flow of
activity in order to get attention.
• TV, radio and printed Ads
• Billboards and outdoor advertising
• Most social media advertising
• Video Ads
• Powered by budget and
repetition