3. Top 1 advice
• Record the contact data of your customers. Use
a guest book, enter the mail addresses and
phone number into your telephone, try to get
business cards. Administer your customer data
in an Excel Sheet in order to retain an overview.
Gather all available information about your
customers, such as birthdays, hobbies, etc. All
information that are meaningful for your mobile
marketing campaign.
4. Top 2 advice
• Track information which customers occasionally
pass by or just for discount actions. Which
customer groups only passes by if new products
are in your assortment.
5. Top 3 advice
• Group your customers according to interests and
preferences. That simplifies talking to your
customers. Simultaneously every customer
feels personally addressed.
6. Top 4 advice
• Think about your business goals, which you
would like to reach with your mobile marketing
campaign. What needs to be done to increase
the revenue and therewith your business
success? Consider what does have influence
on your success. Do you offer an extraordinary
service or lie your strengths in the setup of
customer relations? Try to construct a strong
customer loyalty in every case.
7. Top 5 advice
• Create campaigns with interesting offers for your
customer groups. Your customers will come into
your shop if the offer corresponds to the
personal interests. Think strategically. Which
customer groups have interest in certain offers.
Customers, who just bought a product could
have interest in a supplementary product.
8. Top 6 advice
• Just send special offers which are target group
oriented and personalized. An advertisment,
that is supposed to be published on the mobile
phone should contain always a header, a teaser,
a detailed description of the product as well as a
picture. Then you will obtain a better return rate
with your mobile marketing activities.
9. Top 7 advice
• Use your collected customer data in order to
send special offers at birthdays and special
holidays. It reminds your customers that you are
their favourite supplier and that you thinking of
them. For birthdays you could offer your loyal
customers a special discount. Try to create a
strong incentive to buy your products.
10. Top 8 advice
• Monitor which customer groups are sensitive to
your offers. Ask your customers why they are
interested in your offers. You can get a lot out of
these information for your next advertisments.
11. Top 9 advice
• Adapt your campaigns according to the
customer behavior.
12. Top 10 advice
• A mobile marketing campaign must be always
highly relevant. Thus you must be able to set up
a campaign within minutes. So you can react
very short-termed to the actual requirement of
your customers. For instance publish an offer
for umbrellas if it starts raining
