Marketing your business in 2014

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Preparing your Landscape Business for growth and success means planning years ahead wit

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Marketing your business in 2014

  1. 1. Marketing your business in 2014
  2. 2. How Communication has changed• Letters & Correspondence• Newsprint & Magazines
  3. 3. PEOPLE RELATE TO PEOPLE NOT TO A COMPANY - ZAPPOS
  4. 4. What is happening Today • Communication never stops • Morning, Afternoon, Evening • Mobile devices • More Mobile device, iPads, etc. • Gaming & Community Games
  5. 5. Which are you?• Producer• Commentator• Gatherer• Joiner• Observer
  6. 6. Do you plan to fail or fail to plan?
  7. 7. Your Plan• What are you trying to accomplish?• Who is your audience?• Are your company platforms cohesive?• Who should help?• Can you endorse the plan with funding?• How will the plan be measured?
  8. 8. Think big or go home
  9. 9. Which methods could work for you?
  10. 10. Keep life simple
  11. 11. Keep exploring change
  12. 12. WHAT IS YOUR PLAN FOR NEW CONTENT? • Which is changed more: Your home décor or retail floor? • How often do you change your website? • Do you change your image? • Do you change strategies?
  13. 13. DOES YOUR CUSTOMER CHANGE?
  14. 14. DO YOUR OPPORTUNITIES CHANGE?
  15. 15. TAKE ADVANTAGE OF CHANGE
  16. 16. Marketing makes “cents”
  17. 17. Your approach
  18. 18. Be yourself and build on your difference• On-Time Delivery• Friendliest Customer Service• Absolute Best Quality• On-Going Support Even After The Sale
  19. 19. Humanize yourself
  20. 20. Do you appeal to a millennial? (1980-2000)
  21. 21. Marketing tomorrow - 2014
  22. 22. Indoor outdoor peopleHow did you spend your time as a kid,teenager, and now, adult?
  23. 23. Few things are as attractive to the eye as...
  24. 24. Want to play a game?
  25. 25. Want to play a game?• Games have progress paths.• Games rely on feedback and reward.• Games socially connect people.• Games engage and build on user experience by design.
  26. 26. A successful game comes fromthe ability of the company toblend each element into daily strategies.
  27. 27. Mobile market shift is happening!
  28. 28. Inbound marketing: work smarter not harder!
  29. 29. Is life too busy to network?
  30. 30. Keep the timeline going!
  31. 31. Winter duties• Is it the off-season, so vacation?• Strategize and Execute.• Setup Seminars, Training, Shows.• Update and make changes.• Creating Blogs, Videos, Instructions.
  32. 32. Spring duties• Send out invites to Open Houses or Landscape & Garden Shows.• Post Tips online.• Secure new customer networks.• Engage customers with special offers.• Emphasis your company differences.
  33. 33. Summer duties• Inform your customers of products & services.• Conduct games & contests for feedback.• Speak at public functions.• Host an array of events with shared interest.• Create Call-To-Action
  34. 34. Fall duties• Educate customers on seasonal timelines, maintenance and your service.• Point out opportunities for improvements.• Secure winter work with early promotions.• Offer CASH INCENTIVES, EARLY BUYS, or PAYMENT OPTIONS to increase cash flow.
  35. 35. Spinning wheels or inert progress? Make a plan or create change.
  36. 36. (7) Action steps• Build a BrandCompany as a Team• Capitalize on your strengths• Implement a plan• Go digital & social or Go bye bye…• Engage customers (5-7 Touch Rule)• Provide Value 1st• Have Fun with Fun People
  37. 37. Taking control today!• Setup team strategizing meetings quarterly.• Hire a Designer.• Keep great notes & photograph everything.• Remember, People Love Your Service.• Remain Humanized therefore Different.
  38. 38. Building awareness
  39. 39. Story telling
  40. 40. promotions
  41. 41. promotions
  42. 42. promotions
  43. 43. Setup Reasons to buy
  44. 44. Earning a customer for life Given the opportunity, would you rather do business with someone you know or someone new? Better yet, both!
  45. 45. Accountable measurements
  46. 46. Having fun
  47. 47. THANK YOU FOR ATTENDINGCONNECTWITH ME TODAY!Aaron Scarlata
  48. 48. Your Feedback is requested!
  49. 49. Marketing your business in 2014

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