Media Coursework

1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda
Cog –
Wieden +
Kennedy
2003
1m to
produce
6m for
campaign
Honda car parts domino type effect/
text “Honda – The power of dreams”
– minimalistic with pure
functionality.
Rappers delight – The sugar hill
gang / Mechanical noises
Car owners, Honda
fans, potential new
buyers, families,
middle class
people
The car just works, is
reliable, it comes
together well, you can
trust the Honda brand.
Sony Bravia –
Balls – Fallon
Worldwide
2005
Began
production in
2002
250000 bouncy balls on the streets
of San Francisco, text “colour like no
other”
Heartbeats – Jose Gonzalez TV Owners,
Technology
Enthusiasts, middle
– upper class
American audience
due to setting
The TV has a high
resolution with incedible
colour depth

2. John Smith’s
Ball skills –
TBWA
Group of people showing off their
football skills, Peter Kay
representing the ‘everyman’ enters
and kicks ball into a garden before
beer can, oranges and the words
“NO NONSENSE” enter.
Digetic sounds – football, kicks,
garage noises
Ale drinkers,
normal working
class people, dirty,
males
It’s the ale for anybody,
for normal people who
enjoy ale
T Mobile –
Dance –
Saatchi &
Saatchi
2009
A flash mob shot in Liverpool street
350 dancers, hidden cameras
distributed around the station on TV
less than 48 hours after shooting,
text “lifes for sharing”
Shout, The only way is up, Don’tcha,
The blue danube watz, Get down on
it, Since you’ve been gone, My boy
lollipop, Do you love me, digetic
sounds
T-Mobile fans,
Phone users,
People looking for
a, new
network/new
contracts
Life is for sharing,
Constantly connected,
Stay in touch