Ringwood Level 2 Media Coursework

1. Unit 18 - Advertising
Task one

2. Unusual Print Ads
By BMW, Volvo and Nike

3. BMW Z3 Print Advert
This BMW advert is supposed to replicate a sharks body and show the
minimalism and beauty in their products. It creates a stealth like image to the
car and this is very appealing to a large audience.
Creators
Copywriter: JAUME RODRIGUEZ
Art Director: BORJA ARTEAGA
Account Supervisor: CHRISTINA ABRIL
Advertiser Supervisor: IGNACIO FERNANDEZ SIMAL
Creative Director: PABLO MONZON
Illustrator: BORJA ARTEAGA
Everybody wants one of these cars because they are seen to be cool
and if you’re driving on you’re seen to be cool too. Although this
advert isn’t very informative the cool illustration is very attractive and
quickly gains a lot of attention being in the centre of the canvas.
The audience for this car is predominantly men
because of the reputation BMW has built up with
adverts like these. The shark is used to resemble
the properties of the car in showing that it’s a well
made, sleek and fast machine.

4. Nike Trainer Advert
This Nike print advert shows the
original ‘Nikey’ shoe design being built
by construction tools, this is a
statement by Nike telling their
customers that they take pride and use
precision in the production of their
shoes. It could also be argued that this
is a statement about the Nike
Company and that they are promoting
them as a large organisation. This
advert has a humorous nature and is
aimed at a male audience ages 5 and
up.